Podsights' Q4 2022 Benchmark Report highlights the growth of podcast advertising and the effectiveness of pre-roll ads in driving conversions. The report estimates that 60% of podcast advertising spend is measured by Podsights, with an average conversion rate of 1.31% for pre-roll ads. The report also provides a media buyer's guide, which uses benchmark data to estimate the number of visitors a brand can expect based on the number of impressions run during a campaign. The guide recommends a frequency of 2-5 impressions for optimal conversion rates. Overall, the report underscores the power of podcast advertising in driving measurable results for brands and agencies.
