The Infinite Dial 2023 report, conducted by Edison Research, provides insights into the behavior and habits of U.S. moms aged 12 and older. The survey was conducted through a national telephone survey of 1,500 people in early 2023, using random digit dialing techniques to reach both cell phones and landlines. Moms were defined as women with a child under 18 living in their household.
The report found that the average age of moms is 43 years old, with 25-34 being the largest age group at 22%. The majority of moms are employed, with 63% working part-time and 22% working full-time or part-time. The remaining 14% are homemakers and 4% are temporarily unemployed. Additionally, working inside vs. outside the home, 70% of moms work mostly inside their home, while 21% work both inside and outside their home. The report also found that the Infinite Dial has been conducted annually since 1998, providing a long-term view of digital media behavior in America.
