2022年假日购物报告

HOLIDAYSHOPPING2022MIXEDFEELINGSASCONSUMERSAREANXIOUSBUTEAGERTOCELEBRATE2December,2022synthesioIpsosANIPSOSCOMPANY HOLIDAYSHOPPINGINITIATIVE-2022WaveNew research conducted by IpsoswithIpsos.digitaland SynthesioAl-enabled consumerintelligencelooks at this year'sholidayshoppingtrends, spending habits,and gift wish lists.Thisyear, we widen ourviewto see mixed emotions when it comes to how consumers arefeeling aboutthe economy and what they hope to give and receive asgifts in different regions around the globeCOMBINEDSOLUTIONSQUANTITATIVESURVEYViaFASTFACTSSOCIALINTELLIGENCEviaSYNTHESIOTo gather and confirm trends - quantitative survey• To enrich the quantitative survey results with social context,- Among 10,000 respondent's national representative. 800 each.insights from quotes/verbatims- Run in 12 markets Australia, Brazil, Chile, France, Germany, Italy,- Dashboard in English-only run across USA, UK, and Australia trackingPhilippines, Romania, Singapore, Spain, USA, UK.5 min LOIonline conversations on topics of interest- Field Nov 10thTopic modeling run on social content to identify and clusterissues• Coding tool used for the FastFacts open-ended questions, allowing todistinguish positive vs negative contentsAs in2021,focus on the shoppingwishing lists,in-store/onlineFocusonChristmas/Thanksgiving.gifts,in-store/onlineshopping,shopping,stress,excitement butalsofocusonrisingprices.purchasefactors,deliverydelays/shortages,BlackFriday,andholiday spirit.potential unsatisfaction related to presents..analysisofopen-endedsurveyresponsesusingSynthesioSurveyIn2021,itwasrunin6marketsModule[2]@ Hol day shopping 2022Ipsos DESPTEGLOBALUNCERTAINTYCONSUMERS LOOKTO GET IN THEHOLIDAYSPIRITIpsos THEMOODIN2022CANBESUMMEDUPINTWOWORDSANXIETYANDANTICIPATIONAsofNov10th,44%onAubreyaveragehavestarted,areBaubrey_reiscFeeling accomplished because 1just did Christmasalmost done or arealreadyshopping (I know it's early, but I can't wait for inflationto get worse) for my family of 10 and spent a total offinished with theirholiday$110. Not bad.1:24 AM Nov 6, 2022 · Titter for Androidshopping.Someexplainedthat they started shoppingCharlestonShabbaCTearlier for fear that inflationI actually start buying my mom Christmas grocery incould getworse.October. Whenever there is a sale on Non perishable buy and put in the store room .33 PM - Oct 27, 2022 - Twitter for Androidmillkk_shakeI can't believe I have to start doing my Christmas giftshopping now, Coz price of things have started lookingridiculousNgl I hate it here [4]@ Holiday shopping 2922t0:34 AM - Nov 2, 2022 · Twier for iPhoneIpsos MANYAREEXCITEDTOCELEBRATEANDFEELINGTHEHOLIDAYSPIRITOnaverage,85%ofsurveyedrespondentsfeelexcitedabout holiday celebrations,and34%saytheyaremoreexcitedthanlastyear.Not Your UterusIt's just over a week before Thanksgiving, and I'm outChristmas shopping! I have the holiday spirit and 1refuse to apologize for it7:04 PM - Nov 14,2022 . Twitter fer FhoneDMeKinney1979DannyMcKinneybyarBboringguyinatieToday I just finally walked around the Public Storenext week is thanksgiving and I seriously can't wait forof Lowe's I spotted the Christmas decorationsall the food family and friends[5]@ Holiday shopping 2322hanged up I am in the Christmas Spirit this year.#christmas2022#Christmaspictures#Christmasfaith10:33 PM · Ncv15, 2022 · Twitter for iPhond BUTCONSUMERSENTIMENTAROUNDTHEHOLIDAYSISSTILLMIXEDWhen lookingatopen-endedQ: How are you feeling today about end of year / Christmas celebrations?survey responseswithSynthesioTopicModeling,top responseclustersinclude"Joyful""Alright"and also"Anxious."Retailersarealsofeelingtheanxietythisseasonastheyofferamiytimeearlier deals, struggle to findworkers,and adjustto"convergentcommerce.RekexoiknNoyaedte[6]@ Holiday shopping 2322urcs: Survey open-snded anslysis by Sgnthesis Topi; M:dslingIpsos INFLATIONOISIMPACTINGSHOPPINGBEHAVIORANDEVENSOMETRADITIONSIpsos -ANDIMPACTINGTHEHOLIDAYS87%feelstressedaboutrisingcostsQ: Compared to last year's end of year/Christmas celebrations, do you expect yourstress about price Increases_about to increase, decrease, or remaln the same?and55%evenmorestressedthanlastyear.Rcmani 14%22%29%Italy65%27%6%TheconsequenceonholidayshoppingPhilipines24%13%andcelebrationsisapparent.47%France80%34%6%believethatrisingcostswillsignificantlySingapore34%7%impact their holiday shopping,while 43%U<37%7%Remain the samesaythesamefortheircelebrationsSpsin34%12%DecreaseAustralia38%9%Gem any44%6%US50%41%9%Chile25%29%Brazil22%50%[8]@ Holiday shopping 2322Ipsossamples af -10 D03 raspcndents across 12 markets MANYSAYINELATIONISCAUSINGTHEMTOCHANGETHEIR HOLIDAY SPENDING HABITSOnsocialmedia.conversationsaboutinflationrelatedtoholidayCatteUKpovertyshoppingincreasedby35%inoneTopic Modelingmonth.Black Fridayrevealstopsalesconcerns...Synthesio Topic ModelingrevealsthetopthemesinonlinementionsInflation duringtheCan't affoyd... but also(named by Al):holidayseasonChristmAsanticipation and"Inffationduringtheholidaypresehtswillingness toseason"