2022年欧洲移动经济报告

GSMAThe Mobile EconomyEurope2022 GSMAIntelligenceThe G SMA is a global organisation unifying the mobileGSMA Intelligence is the definitive source of global m obilee cosystem to dis cover, develop an d deliver innovatioroperator data, analysis and forecasts, and publisher offoundational to positive business environments and societalauthoritative industry reports and research. Our data coverschange. Our vision is to unlock the full power of conne ctivityevery operator group, network and MVNO in every countryso that people, industry and society thrive. Representingworldwide from Afghanistan to Zimbabwe. It is the nostmobile operators an d organisations across the mobileaccurate and complete set of industry metrics available,ecosystem an d aojacent industries, the GSMA delivers for itscomprising tens of millions of in dividual data points,mem bers across three broad pillars: Connectivity for Good,u pdated daily.Industry Services an d Solutions, an d Outreach, Th is activityincludes advancing policy, tackling today's biggest societalG SMA Intelligence Is relled on by leading operators, vendors,challenges, underpinning the technology and interop erabilityregulators, financial institutions and third-party indu strythat make mobile work, and providing the world's largestplayers, to support strategic decision-m aking an d long-platform to convene the mobile ecosystem at the MwC andterm investment planning. The data Is used as an industryM360 series of events.reference point and is frequently cited by the media an d bythe Indu stry itself.We Invite you to find out more at gsma,comFollow the GSMA on Twitter: (@GSMA and (GSMAEuropeOur team of analysts an d experts produce regular thoughtleading rese arch reports across a range of in dustry topics.www.gsmaintelligence.cominfo@gsmaintelligence.com The Mobde Economy Europe 2022ContentsExecutivesummaryThemobilemarket in numbers61.1Mobileadoption increasing but slowly101.25G accelerates but 4G remains dominant111.3Smartphoneadoption and datatraffic on therise121.4Macroeconomicpressuresweighonrevenuegrowth14Keytrends shapingthedigital landscape152.15G:momentum continues to build162.2The telco of thefuture:Europeanoperators lead the way inuse20of renewable energy2.3Revenue diversification takes priority22Mobilecontributingtoeconomicgrowthand socialprogress253.1Mobile's contribution to economic growth263.2Mobile enhancing cigital inclusion293.3The mcbile industry's impact on the SDGs31Policies to realise the digital agenda334.1Enabling policies to stimulate innovationand investment354.2Driving affordable 5G for all throughspectrum availability37 The Moble tconomy turope 20Z2Exocutive summaryExecutivesummaryThe economic toll of the Covid-19 panclemic has beenexacerbated by the crisis in Ukraine and the related impact onConnectivityenergy prices, and supply-chain disruption. Governments arekeen to build resili ent, sustainable and inclusive economies thatsettopowercan withstand current and future shocks. Digital technologies,with rmobile at the core, have been a lifeline during the pandernicpost-pandemicand are playing a crucial role as a 'new normal' unfoldls in the wayeconomicpeople and businesses interact with the society and environmentaround thern.recoveryMobile networks are vital to economic recovery and realisinggreen and digital transformation across Europe. Two years intothe EU's Digital Decade, the connectivity target of 'GigabitMobile networks are vitalto economic recoveryDigital Europe Programme, the Connecting Europe Facilityand realising green andand the recovery funds provided to EU Mermber States offerdigital transformationimprove connectivity across society ano drive post-panclemicacross Europe.economic recovery across the region. The Mobile Economy Europe 2022!Executivesummary5G acceleratesbut4GremainsdominantThe majority of countries in Europe havenow deployed commercial 5G services,and nearly two thirds of ooerators inthe region have launched 5G networks.5G acloption is gaining momentum inEurope, suoported by an expanding 5Gdevice ecosystem and strong marketingcampaigns by operators. However.European markets still lag global peerssuch as Japan, South Korea and the US inacloption of the technology. By 2025, theUK and Germany will have the highest 5Gacloption rates in Europe at 61% and 59%respectively, compared to 73% in SouthKorea and 68% in Japan and the US.4G adoption in Europe will peak in 2022and then decline However, itis set toremain the dominant technology acrossthe region, accounting for just over halfof total connections by 2025. The pace of5G coverage expansion across Europe willbe a key factor in the transition from 4Gto 5G. Although 5G network coverage inEurope will rise to 70% in 2025 (from 47%in 2021), nearly a third of the populationwill remain without 5G coverage. Thiscompares to 2% or less in South Koreaand the US. The Mobile Economy Europe 2022Executive summaryMobile adoptionis still growingbutslowlyIn 2021, 474 million people in Europe (8