2022年Instagram趋势报告（英）

Trend oReport2022Shaping culture in the next year INTRODUCTION TO THE 2O22 INSTAGRAMTrendReportWelcome to the 2022 Instagram Trend Report! This report is your look ahead guide to the upcomingnext-gen trends defined by Gen-Z that will shape culture in the next year.Next-gen audiences are consistently creating the future and defining trends on Instagram. Instagram iswhere teens, creators, tastemakers, and niche communities are key to the creation of new trends. Almost 50% of young people view individuals like themselves or influencers with smaller, loyal audiences as key forcreating trends.We tapped into the minds of Gen-Z to learn more about the Instagram trends across categories includingmusic, fashion, creators, beauty, social justice, and more that are on the rise.* This report was created intandemwithanext-genvideo inwhich cultural reporterand DananSvmoneHavin (@darian) sat downwitha handful of influential Gen-Zers themselves to talk about all things trends. See the video here. FashionFASHIONBeautyCreatorCreatorSpotlightSpotlight& BEAUTY@beepybella@thedewiest@troydylanallen @blvckboyglow@lirika.matoshi@summermckeen@kaprisun kid@kiannanaomi@lexsonator@najaljuddMaximalist Fashion Takes Over:After two years spent in athleisure, young people are making boldmoves with their style choices, Lusing fashion as a vehicle for joy,optimism. and self-expression Expect to see alt-fashion (thinkbold fashion like Dark Academia, Goblincore, andGoth,DarkAcademia, Goblincore,etc.)reach its peak aspeopleNostalgic wear in 2022spend more time together IRL.Minimalist Faces and Natural Beauty:About1 in33 young people are interested in leamingmore about & buying “clean" makeup / skincare in 2022.This includes plant-based skincare, vegan makeup, usingbodies, skincare in moderation is trending; Clean beauty thatless products on their skin - i.e. skin minimalism, andbalances glowing skin with minimal products and saferproducts with"clean" ingredients.ingredients will only grow in 2022. SHOPPINGCreatorTopSpotlightHashtags@funnyprettynice#shopsmall@roguegarms#shoplocalAre Our Carts Finaly Ready for Social@tiredthrift#shopsmallbusinesses@boweryshowroom #shopsmallfirst& AR Shopping?:@re.generation#sustainablefashionWe can't live without online shopping, but in 2022, expect it to In 2022, neary 1 in 4 (23%) are expecting to thritmove away from big box online retailers' sites. More than half ofmore online through second-hand websites (e.g.Depop,young people who are interested in new shopping experiences arePoshmark). About the same amount of teens and youngkeeping up with their shopping interest on Instagramadults (24%) are expecting to contribute more to clothingDigital Thrift Stores &Side Hustles:sustainability by selling their own goods through an onlinestore or social media in 2022.Thrift shops help with global sustainability by reusing andrepurposing clothing. Young people are curating and selling thesethreads forthe masses. I want to see more learning and education.Over 1 in 4 (27%) teens and young adults are expecting about the pieces that we wear and dissect theto shop directlythroughtheirsocial mediafeeds and specialpieces that we are buying.in-app features. Nearly half of young people who are interested innew shopping experiences are keeping up with their shopping- Troy Dylan Allen, @troydylanalleninterestonInstagram. MUSICCreatorSpotlight@red418& DANCE@boymeetsale@aidanprinceofficial@tahani_anderson@charlizeglassMusic Is Now Social:Short fom video is redefining music discovery, and musical experiencesDance Challenges Are Here to Stayaresettoincreaseonnon-traditionalmusicplatfoms likeInstagrarm.More than 1 in 3 teens are excited toMusicIsGoingVisual:see more dance challenges in 2022More album releases will have graphic components to them. Visualstreams havebeen toyed with by artistsforafew years, buttheExpect 2022 to see dance challenges evolve even further withpandemic helped make these more mainstream. Instagram Users (24%)are more likely to be excited about visual musical experiences in 2022moreelaboratedanceroutinesandstyles.while about 1 in 4 teens and young adults expectto live stream concerts/visualalbumreleasesin2022There's no wrong wayto be exposed to music.teens expecttodiscovernewmusicorartiststhroughsocialmediain 2022.- Wafia, @wafiaaa CELEBRITIESCreatorSpotlight&CREATORS@hesitantfailien@axaila@wafiaaa@slayd3n@officiallydaitimeCreators Have Risen to the Level of A-List Celebrities:When it comes to influence and impact, online influencers'klout continues to grow and cement these creators as legitimatetastemakers. (83%) believe that creators have as much influence as online influencers - if not more.1in41in44outof513-24-years-old agreeyoungpeoplealsosaysocialyoung people agree that "Socialmicro-influencers with loyal andmedia influencers are the mostmedia and other onlinehighly engaged audiences areimportantspreaders,regardlesscelebritieshavemoreinfluencemost important when creatingof.the sizes of their followings.onc