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ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣Λ1White paper on the Value of Short VideoAds of Ocean EngineAbstract ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣Λ01White paper on the Value of Short VideoAds of Ocean EngineAbstractᦅ㺮䯄Ⱶ䔆ᎩᲚᎴॿ៊ᩳ᩽᳑⮹त䜄ࡋ䋀ߴ喙৶➁᫮ᒵᒵ䮬ښ͙䯳ම౥喧̵᫮䲗Ӓ♫ಏԖ៾᫥᭤৶➁ී䪴⮹䜂㺶る⪚喨̵᫮䲗ࢩకͯ᫥თⴢ᱔त㷠Ⱙᣚᒇక⮹ROIք҃喙㕁䯳КౝᎴॿ䶹ヌ̿䜂◮៊ښȩకₙ喙ጝ䜄ᑊᨃᤅܯλී᩽Ꮫ䜄⮹᫮∊䃯喙तКࣰ䮙⩝ᝬᱡ䏠䉢Υᙄॆ⮹ᒦਂ喙ᰩⱔდ౥ं᭕Ꮄॿু࿇҈ᱡ䏠ᄮσ৶➁ߐু䒡ࡋ⮹ᤅࡼȩ䄸ⵉ๏ძᎴॿͰু࿇Ѐڡभृ喙ጝ䜄ᑊᨃ㥚䨵二ႛగ䭔჏҂λⰣނ°F䒸ᮣ䖂⮹㥚䨵䯳䷍喙⩝ී᩽Ꮫ䜄⮹᫮∊喙ЃᎴॿ㼛䓳㘲ߐু᩽⢼Ȩᄮ৶➁ߐ⮹ᤅࡼȨᄮ䒡ߐࡋ⮹ᤅࡼ̾͟㼇Ꮫ䔐㶁Ꮫ䜄䃹ѥ喙Ͱ㺶आ⣥喧ȝ ጝ䜄ᑊᨃⴢ㻻䷆Ꮄॿ㘲๔㼛䓳ᰩ๏⮹ϯ喙㼛䓳℄͟ϯ⮹⤻䃯᩽⢼ᰩ倍喨ȝ ⴢ㻻䷆ᒗᑄᰩხᭈ㷠⊽䉮㔺ᣚऌ喙㘲๔ᰩ᭳㦌౥७ᑊ⊽䉮㔺ᎫҴګϜ⩔ᰩᑯ⮹৶➁䃙ⴚু৶➁૑❦喙°F⹳ϙᎨथ丶㡾ুOTV䉩❼⮹Ꮄॿᒗᑄ䘲ᰩ㘲倍᩽ѕ᧢৶➁ߐ喨ȝ ጝ䜄ᑊᨃⴢ㻻䷆Ꮄॿ᰾ᰩ倍⮹ී᩽䒡ࡋ㘲ߐ喙᰾ᰩᑯ⮹៾᫥㘲ߐȩጝ䜄ᑊᨃ㥚䨵二ႛగ䭔Ѓឈ∊る⪚ښܼ喙Ѓںხる⪚Ȩ͂ुϯ㓙⮹៊ᩳる⪚ま๏͟㼇Ꮫ喙ᤅӐᰩ㥲౥⮹≓ᄔȩఓ䶳ࢻध喙OTV⩝ᝬ≶䜄䊺䊿TV䌒Ͽጧ䊺10Ꭹ喙㕁Ϻౝᰵ䔆3喙ںᎩOTV⮹Ꮄॿᩫښគ䊺䊿TVȩ⩝ᝬ㶁ͯ⮹ऍࡋ䕔Ꮫ䔑䔑ᔠσ࿇҈䶹ヌ䓶己⮹䕔Ꮫȩᒈ̀ⴢ㻻䷆̓OTVₘౝ㐄ࢻㆰѱ⮹ऍࡋ喧ⴢ㻻䷆䊺䊿OTV⮹⩝ᝬ≶䜄ጧ㐄2Ꭹ喙ᝆС㻶䃶λⴢ㻻䷆Ꮄॿᄮσ৶➁ී䪴⮹ጝ๜ߐߞȩᝆС᱔ᒺᰩ๏⮹ᎴॿͰ㘲大Ჶࣷ̓ⴢ㻻䷆⮹Ьձ䃹ѥ喙̓ጝ䜄ᑊᨃ᥯កڦᐯ㥚䨵᫥⩔ᔶȩAbstract ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣Λ02White paper on the Value of Short VideoAds of Ocean EngineSpecial Thanks➮ݠᙔ䅗К̀৶➁᫮Ȩⵉ隹ڡभু࿇Ѐ⮹䉖⡣喕ᣇू͂ٽܻृ喖喧➮ݠ単䅗 04 05060708091011182429ⰛᒂContents̭Ƞ㥒䨭͚⮱㣤჏䯫䷅ ៾᫥ᄮσ৶➁ී䪴⮹䜂㺶ᕜ ৶➁დ⣥៾᫥⮹㥚䨵䯳䷍ιȠ䔶Ⴧݑ᫚྿Ҁ៶᫝᩵᳉⮱ᰭҠ᫦∂䃧 二ႛܻ≶⮹ී᩽Ꮫ䜄 ී᩽Ꮫ䜄᫮∊䃯ືҊₘⶣं᭕៾᫥᩽̶᳑Ƞᵦᢛ྿Ҁ៶᫝㘪߈喑ࡴ㏔㥒䨭18日वゃ⪒ ⷃ❼ࡋᬫИ喙ືҊ䃞ᰩ๏᫥თⱀݥ৶➁喬 Ԗᖤ✻◭喙ືҊ䃞৶➁㷠ᰩ๏ϯ䃥䊬ুᘨ䊬喬 ືҊ䃞ᰩ๏᫥თआ⩔䒡ࡋ喬ఈȠ᠒៞᫝अࡃጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣Λ03White paper on the Value of Short VideoAds of Ocean EngineAbstract 㥒䨭͚⮱㣤჏䯫䷅04ち̵〕㥚䨵͢⮹㣬თ䯳䷍ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣ΛWhite paper on the Value of Short VideoAds of Ocean Engine White paper on the Value of Short VideoAds of Ocean Engine05ち̵〕㥚䨵͢⮹㣬თ䯳䷍ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣Λ৮❹෋䪬⮱⎽⇶Ϻ᭜᫝჏⮱෋䪬䔆ܕᎩ☢䬝⮹৶᩽̵҈喙ґͯ৶➁ু᩽᳑΀䬩⮹Ꭸ㶖喙დ䭺̿Δౝᑯ䄸৶➁ߐᐯ䃳ু៾᫥⮹䜂㺶ᕜȩ㐄ڭ⮹㥚䨵⤻䃯ȲHow Brands Growȳ͢䃙ͯ喙֚Ꮼී䪴⮹৶➁喙Ͱ㺶Ლ⏅σᰩ๏ϯ䉢Υȩᵮᢣࢻध̿๜䜄⮹ᵽӀ俁䃶喙ౝु̵৶ㆰ̀喙ࢊ͟৶➁⮹โ䉢Ȩ䉢Υ䷆⢼喙̓䄚৶➁⍌䕄⢼ႍౝₘⰭڨ喨ΔᅦᙄনⱵ喙䊿᭤ᰩ๏ϯΥ⮹๜➁喙⊽䉮㔺⮹ᔕ䄏Ꮫ䊿倍ȩ៶᫝ᄦλ৮❹෋䪬⮱䛺㺮ᕔ৶➁⍌䕄⢼㻷ᄔձ21日ᕜ喕Dirichlet喖Ꭸ౼䉢Υ䷆⁖00.00.51.01.52.02.53.03.54.04.55.0510152025303540Cullen Habel and Cam Rungie喧ȰDrawing a Double Jeopardy Lineȱ 06ち̵〕㥚䨵͢⮹㣬თ䯳䷍ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣ΛWhite paper on the Value of Short VideoAds of Ocean EngineᄮσᎴॿͰᲚ䄩喙ឳݥᰩ㘲๔㼛䓳᫥თ⮹Ꭸथ喙Ꭻᒦਂᰩ๏⮹᫥თ喙᭤৶➁៾᫥⮹る⪚ȩ㕁䔎͟る⪚⮹㥲౥喙ݎ䰵㺶䃹ѥܯ㘲倍᩽㣬ऋ᫥თ⮹≶䜄䭪౥喙Ꭻ͉䕅⍅䓶己䶹ヌݥ倍᩽䭪౥ȩ㥚䨵二ႛᏛ䜄గ䭔̓๏ძ̾᫮᪥ᢣڡभऽґ喙̓๏ძ̾᫮᪥ᢣڡभऽґ喙̵䊬䃹ѥᓌܯᰵҨ⮹៾᫥䭪౥喙፣ߞᎴॿͰ㼘ۨᒈ̀䲗ͩ⮹㥚䨵䯳䷍ȩ᱙⮪⯛Γᄳчఋめ͑͗䬛䷅ຯ҂ݑჇ྿Ҁ៶᫝᩵᳉喟ⰣނͰ≶⮹Ꮫ䜄᫮∊䃯喙ࢨᰒپ/◮ܰᒇక喙ౝ䃹ѥᎴॿ᩽᳑ᬫ喙㔶თ⮹Ꮄॿ៊ᩳ䒡ࡋ⢼ᒵᒵ᭳㦌倍σ᫥თ⮹䒡ࡋ⢼ȩ㠚Кₙ᫮∊䃯ᓌܯ⮹Ꮄॿ䒡ࡋ⢼ᲚᠼᄱᎴॿ䶹ヌ喙㔶თ㼛䓳⮹Ꮄॿ䶹ヌᄻяᒽ๜喙Ѓ㕁ᒦਂ৶➁᠈᫥ȩకₙ喙ౝК৶➁ී䪴ͯⰣᴼ⮹㥚䨵౯ᮤ̀喙䰵㺶䔾჏̵͟せऽĉී䪴Ċ⮹࿇҈᩽᳑Ꮫ䜄᫮∊䃯ȩຯ҂ᵦᢛ྿Ҁ៶᫝㘪߈喑ࡴ㏔㥒䨭18日वゃ⪒喟ȝ ⷃ❼ࡋᬫИ喙ືҊ䃞ᰩ๏᫥თⱀݥ৶➁喬ȝ ືҊ䃞৶➁㷠ᰩ๏ϯ䃥҄ুᘨ䊬喬ȝ ືҊ䃞ᰩ๏᫥თआ⩔䒡ࡋ喬৮❹჋⣝៶᫝⮱㥒䨭䯫䷅ちρ〕䔾჏ݙ᫢࿇҈៾᫥᩽᳑⮹ᰵҨ᫮∊䃯 ݑ᫚ᎠझᎬॷ៶᫝᩵᳉⮱ᰭҠ᫦∂䃧07ちρ〕䔾჏ݙ᫢࿇҈៾᫥᩽᳑⮹ᰵҨ᫮∊䃯ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣ΛWhite paper on the Value of Short VideoAds of Ocean Engine 08ちρ〕䔾჏ݙ᫢࿇҈៾᫥᩽᳑⮹ᰵҨ᫮∊䃯ちρ〕䔾჏ݙ᫢࿇҈៾᫥᩽᳑⮹ᰵҨ᫮∊䃯ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣ΛWhite paper on the Value of Short VideoAds of Ocean Engine⻾႓ܳ≮⮱෋᩵Ꮣ䛼ී᩽Ꮫ䜄᭤ᠼ喙䕏䓼ጝ䜄ᑊᨃ⮹二ႛA/Bܻ≶㘲ߐ喙ౝ㥚䨵៊ᩳᬫ䕏䓼䔾჏ᰒ26پ日ুᣜ26ݫ日喙Ლᄮ°FᎫᏛ䜄ĉⱀݥĊᎴॿϜ⩔⮹ී䜄Ьձ喕ࢨlift喖⮹Ꮫ䜄᫮∊ȩ䕏Ԍ౥䃧喙Ȳී᩽Ꮫ䜄ȳ䕏䓼ᄻ➮ᒶჁڝⰭु⮹ϯ㓙ᤅܻ݇ނͯĉ㘲ⱀݥᎴॿĊুĉ͂㘲ⱀݥᎴॿĊ喙♫ृ䕏䓼ᄮ°F͙㓙ϯౝᎴॿ៊ᩳृ̵⃪ᬫ䬩ں⮹䒡ࡋጣᐷȨ㶁ͯጣᐷȨᝋ⩝ᝬ䃙ⴚጣᐷま喙䜄ࡋᎴॿ᩽᳑ȩⰣނ㷠ᰩ๏Ҵ⩝⮹࿇҈Ꮄॿ䃹ѥ᫮ᑄ᭤Ⱙᣚᒇక喙ࢨᎴॿᰒپᝋ◮ܰϯ㓙᝵፛Ლ⮹䒡ࡋᩫښ喙ᖾ᪥䃖ͯᎴॿ፛Ლ⮹ී⯿ȩ䔎丶ᒇక⮹᫮ᑄ㘲๔Ⱙ㻷౥ं᭕࿇҈⮹䒡ࡋ᩽᳑喙ѻ᭤я࠺ॠᱡ䏠ᅦ᰾䉢Υᙄॆ⮹ϯ㓙⮹䒡ࡋ喙Ꭻ͉ᬕ∊ं᭕ऌݥᎴॿᰒپᝋ◮ܰृᒦਂ䉢Υ⮹ී䜄䒡ࡋ喙కₙ喙㔶თ⮹Ꮄॿ៊ᩳROI፭፭я᭳㦌倍σ᫥თ⮹Ꮄॿ៊ᩳROIȩጝ䜄ᑊᨃᣝ㢅ී᩽Ꮫ䜄⮹᫮∊䃯䔐㶁Ꮄॿ䃹ѥ喙तК㼘ۨᎴॿͰౝ㶖䜄Ꮄॿී䜄᩽᳑ᬫ䕼ݥ⮹䯳䷍ȩ∝1:ጝ䜄ᑊᨃౝϜ৶̿ڬ᰾二ႛܻ≶㘲ߐ喙तКԒ䃶ᰒ26پ日ϯ㓙ুᣜ26ݫ日ϯ㓙⮹Ⱝѱᕜ∝2:യσϯ㓙Ⱝѱᕜ喙°F䒸ह䔾䶮̿⮹ₘॆᤅࡼ⢼喙ᰩ二ႛं᭕৶➁᩽᳑喕ₘॆᤅࡼ⢼=ᰒ26پ日ₘॆ㶁ͯ࢕°F/ᣜ26ݫ日ₘॆ㶁ͯF°࢕-1喖Ꮄॿ჏ॆϯ㓙͂៊ᩳᎴॿ៊ᩳᎴॿᣜ26ݫ日ϯ㓙ᰒ26پ日ϯ㓙䯄ᱯܻ≶ϯ㓙㜨Ꮄॿᣜ26ݫ日ুᎴॿᰒ26پ日㐱ऽ䒡ࡋ᪥ᢣᎴॿя㷠៊ᩳ㜨ᰒ26پ日ϯ㓙喙ᣜ26ݫ日ϯ㓙я㷠᠛᝟Ꮄॿ䃖ヌᰒ26پ日Ⱝᄮᣜ26ݫ日Ꮄܯ喙ᓌࡼᤅߐࡋ⮹䒡ॿᄮ䒡ࡋ⮹ී᩽Ꮄॿ፛Ლ⮹ࡼᤅߐࡋ䒡ᣜ26ݫ日ϯ㓙ᰒ26پ日ϯ㓙∕1 09ちρ〕䔾჏ݙ᫢࿇҈៾᫥᩽᳑⮹ᰵҨ᫮∊䃯ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣ΛWhite paper on the Value of Short VideoAds of Ocean Engine෋᩵Ꮣ䛼᫦∂䃧ຯ҂ₐ⶛ࣺ᭍៶᫝᩵᳉ߞՔA/Bდ俁喙ᎴॿͰҴ⩝ී᩽Ꮫ䜄㘲๔ⱔდ䃹ѥ䉢Υϯ㓙ऌݥᎴॿ⮹ᒦਂ喙Ꭻⱔდ౥ⱀݥᎨथ៾᫥᩽᳑喙̀䲗᭤̵͟ڭೀ⮹ᵽӀ喧ౝᴅ̵͟ᬚࡋᎴॿͰ͢喙̵⁖Ꮄॿݠܻ㼛䓳λ৶➁᫥თু৶➁㔶თ喙䕏䓼Ⱙᣚᒇక᭳⹯喙㔶თ⮹ROI᭤᫥თROI⮹䔆2Ղ喙䔎Δせऽ๜䘝ܻᎴॿͰ⮹៊ᩳ䃙ⴚ喙ѻ㠚Ҵ⩝ී᩽Ꮫ䜄䃹ѥ喙᫥თී᩽ROI᭤㔶თී᩽ROI⮹1.2Ղȩ䔎俁䃶λ䦽ᄮ᫥თ⮹Ꮄॿᰒپ喙㮲♫ROI⮹㐒ᄮձⰭᄮᰩ҃喙ѻ᭤᝵፛Ლ⮹ⱔდී䪴喙°F㔶თᰩ倍ȩ ち̾〕ᵮᢣ࿇҈៾᫥㘲ߐ哜ࡼ㏜㥚䨵26日ऽる⪚10ち̾〕ᵮᢣ࿇҈៾᫥㘲ߐ哜ࡼ㏜㥚䨵26日ऽる⪚ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣ΛWhite paper on the Value of Short VideoAds of Ocean Engineᵦᢛ྿Ҁ៶᫝㘪߈ࡴ㏔㥒䨭18日वゃ⪒ 11ち̾〕ᵮᢣ࿇҈៾᫥㘲ߐ哜ࡼ㏜㥚䨵26日ऽる⪚ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣ΛWhite paper on the Value of Short VideoAds of Ocean EngineᎨथत㼛䓳⮹ϯ᪥䊿๏喙ᙄনⱵᎴॿ៊ᩳ͢᰾䊿๜⮹त㘲ᕜя㼛䓳ݥ৶➁⮹᫥თȩ㕁ᰩ倍⮹㼛䓳᩽⢼И㶝Ⱶुᵬ䶹ヌ̀㘲㼛䓳ݥᰩ๏⮹৶➁᫥თȩ䃹ѥ࿇҈Ꭸथ⮹त㼛䓳ϯ᪥ুϯ㓙㼛䓳᩽⢼喙तК፣ߞᎴॿͰ䔾᠞ᰩ᰾㘲ߐ㼛䓳᫥თ⮹࿇҈Ꭸथȩⶻ❴ࡃᬣА喑ຯ҂䃖ᰡ็᫝჏ⰸݝ৮❹喤ጕ䛼ᑂ᧻ⴚ㻳䶾Ꭼॷᰶᰡ倅⮱㼓䓫㘪߈喑̻́OTV⮱䛺ऍ⢴ѻȝэ㐌྿Ҁᬒ≨হҬ⩕叼ᕔ̸䭺喑ጕ䛼ᑂ᧻ⴚ㻳䶾Ꭼॷ㺳Ⰳᰡ็჏ᝤ喑Ꭳࢍᢛᰡ็⩕ᝤᬣ䬡ᵮᢣQuestmobile⮹᪥ᢣ喙ጝ䜄ᑊᨃⴢ㻻䷆Ꮄॿᬚ≰癶ₚ̿ࡼ喙͉⩝ᝬ℄๞㟦ᰩ๏ᬫ䬩⊽䉮់䴨ںხ喙ᄮσᎴॿͰᲚ䄩喙त⩝ᎴॿᏈႍুत㼛䓳ϯ㓙䜄㏜ᰩ๜ȩὟ䒩喧2020Q3 APPҴ⩝ᬫ䪴в䷒ᠼ᪥喕ߕᕰ䲓100%喖 11日䒩喧2020Q3 APPҴ⩝ᬫ䪴 vs 2019Q3 APPҴ⩝ᬫ䪴в䷒ී䕔᪥ᢣᲚ⏅喧Questmobile iOS&Android APP Ҵ⩝ᬫ䪴в䷒ͨ≮྿ҀAPPᬒ≨䊸߬2017-840%30%20%10%0%-10%5%0%10%15%20%30%35%40%45%50%-20%-30%-40%2018-82019-82020-82020 Q3 vs 2019Q3 Ҵ⩝ጷ౯в䷒ී䕔2020 Q3Ҵ⩝ᬫ䪴в䷒ᠼ᪥❦๼㞯㚳䃤㻻䷆э䚬㻻䷆ᔠក់䴨ጝ䜄ᑊᨃⴢ㻻䷆ু䉹䃤ⴞ䭪ਉਞਉਞ 12ち̾〕ᵮᢣ࿇҈៾᫥㘲ߐ哜ࡼ㏜㥚䨵26日ऽる⪚ち̾〕ᵮᢣ࿇҈៾᫥㘲ߐ哜ࡼ㏜㥚䨵26日ऽる⪚ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣ΛWhite paper on the Value of Short VideoAds of Ocean Engineȝጕ䛼ᑂ᧻⮱倅ᰵ≨Ƞ倅ᬒ≨喑Ԋ䃮γᰵ㼓䓫Ƞক㼓䓫㘪߈⩦σᬚ≰๜ুᎴॿᒗᑄ⮹эߴ喙ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿᏈႍ䜄㏜ጝ๜ȩᄮσᰩⱀ䜂ঝ㼛䓳⮹ᎴॿͰ喙ືᔠ⊽ᬚࡋ㶁͏喙ጝ䜄ᑊᨃⴢ㻻䷆Ꮄॿ⮹Ꮘႍ㘲आᡚܯᰩ๜⮹эߴȩᵮᢣڡᐵ䉗៚᭳⹯喙2019ᎩڝᎩͰ≶࿇҈Ꭸथ⮹я঍ϯ᪥Ђౝᨵࡼ喕㻶̀㶝喖喙⩦σя঍я᠛᝟Ꮄॿ喙䔎β࿇҈⮹ᎴॿᏈႍत㘲я䔐̵ₚ䮂҃喧᪥ᢣ⏅喧ڡᐵ䉗៚᪥ᢣ⏅喧Ⰶ⊀᪥ᢣ   हa/sчঅ᪝෋䕌Ꭰझ᰽-㼛䓳㘲ߐঝ-㼛䓳㘲ߐ̵21日ഃጷρ21日ഃጷ̾21日ഃጷఐ21日ഃጷω21日ഃጷ᫥̵21日ഃጷ78%53%88%95%57%66%48%68%48%78%44%61%᳽ౕ13日㻳䶾ᎠझA᳽ౕ13日㻳䶾ᎠझB᳽ౕ13日㻳䶾ᎠझC 13ち̾〕ᵮᢣ࿇҈៾᫥㘲ߐ哜ࡼ㏜㥚䨵26日ऽる⪚ጝ䜄ᑊᨃⴢ㻻䷆ᎴॿЬձ⮲⯣ΛWhite paper on the Value of Short VideoAds of Ocean Engine䜂ऽᏛ̵21日ഃጷρ21日ഃጷ̾21日ഃጷఐ21日ഃጷω21日ഃጷ᫥̵21日ഃጷ33.3%48.5%47.2%41.6%42.3%4.2%⬈◦喟䄸ⵉ๏ძᎴॿ࿇ЀИ⤻ृ喙Ꮫ䜄二ႛగ䭔आ⣥λ̵β䒸ͯᮣ䖂͉ࣽდ䭺⮹វ㶁థ䯳◮喧



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