FIFA World Cup 2026 Assets Brand Manua

TABLE OF CONTENT OFFICE TEMPLATES159MS Word160MS Powerpoint161Business Cards162Email Signature163 OFFICIAL TYPOGRAPHY87Event Typeface88Supporting Typeface90Type Usage91Type on Pattern92Application Examples93Getting it Right94 INTRODUCTION3Event Facts4Using the Manual10The Process12Usage Parameters13Core Assets14 LOCK-UP OFFICIAL SLOGANWITH OFFICIAL EMBLEM47Introduction48Language Options50Reduced Tournament Colours51Sizes52Legal Notice53Exclusion Area54Application Examples55Getting it Right57 VOLUNTEER LOGO120Introduction121Language Options122Volunteer Logo Colours123Formats124Pattern fill125Sizes126Legal Notice127Exclusion Area128Backgrounds129Special Applications130Lock-up Official Slogan withVolunteer Logo131Application Examples133Getting it Right135 LOGO STRIPS164 What are Logo Strips?165Formats and Orientation166Media Backdrop167Application Examples168Getting it Right169 OFFICIAL EMBLEM Design StoryIntroductionTechnical Set-upOfficial Emblem ColoursMetallic ColoursFormatsSizesLegal NoticeExclusion AreaBackgroundsSpecial ApplicationsLineartOn-screenTrophy as Hero GraphicApplication ExamplesGetting it Right OFFICIAL EVENT TITLE Usage Principles96Languages and Formats97Application Examples98Getting it Right99 HOST COUNTRYEMBLEMS 58Introduction59Host Country Emblem Colours60Formats61Pattern fill63North America Version64Sizes65Legal Notice66Exclusion Area67Backgrounds68Special Applications69Lineart70On-screen71Lock-up Official Slogan with HostCountry Emblems72Application Examples74Getting it Right76 APPROVAL & ARTWORK170Approval Process171Brand Checklist172Using the Artwork Files173Artwork Coding174 STAKEHOLDERS100Composite Logos101Formats102Sizes104Legal Notice105Exclusion Area106Building Tutorial107Application Examples109Getting it Right111 QUALIFIERS LOGO136Introduction137Formats138Sizes139Legal Notice140Exclusion Area141 GLOSSARY & FAQS175Glossary176FAQs179 FINAL DRAW LOGO142Introduction143Formats144Sizes146Legal Notice147Exclusion Area148 LEGALCONSIDERATIONS180Definitions181Terms and Conditions183CONTACT DETAILS184 OFFICIALDESIGNATION LOGOS OFFICIAL SLOGAN36 112Introduction113Formats114Sizes116Legal Notice117Exclusion Area118Backgrounds119 Introduction37Orientation38Reduced Tournament Colours39Host City Colours40Use with Images41Sizes42Legal Notice43Exclusion Area44Application Examples45Getting it Right46 WORDMARK77Introduction78Language Options79Colours81Sizes82Legal Notice83Exclusion Area84Application Examples85Getting it Right86 LAYOUT GRID149 16 Column Grid150Official Emblem Placement151Official Emblem on Grid153Text on Grid154Images on Grid155Core Assets on Grid156 INTRODUCTION EVENT FACTS the opportunityA NEW WAY TO BRING the truth Back in 2018, the North American bid was built on a strong promise:UNITED, AS ONE. A promise even more compelling in today’s world ofrigidity, insularity and uncertainty. As the greatest and most diverse stage football has ever seen,the FIFA World Cup 26™ can help the world envision a differentkind of world unity. OUR UNPRECEDENTED UNITY IS A JOURNEY.IT’S BORN FROM MANY DISTINCT PATHS. BRAND PYRAMID FOOTBALLISFOR ALLSOCCERMEETSFÚTBOLA NEWWORLD CUPFORA NEW ERAA CANVASMADE UPOF MANYIDENTITES The FIFA World Cup™ is the pinnacle ofthe most popular sport in the world. It’sboth universal and global. Furthermore,the FIFA World Cup 26™ will be the mostdiverse tournament ever. The FIFA World Cup 26™ is the greateststage football has ever seen. Thisintergenerational event will combinethe richness, variety and fresh energy ofsoccer with the love and passion of fútbol. The FIFA World Cup 26™ has brand newways to play: 1 continent, 3 Host Countriesand 48 teams. The FIFA World Cup 26™ is more thana tournament brand; it’s a vessel forself-expression and co-creation. It’s a collective canvas for all of Generation26, ready to be filled with their journeysand perspectives. It’s a signal for change and a page-turningevent for both football and FIFA. As a result, this tournament must inviteand include everybody. It’s the ultimate symbol of the collectivejourney built on every fan’s path. TURNING OUR BRAND IDEA,“NEWFOUND AWARENESS,UNPRECEDENTED UNITY,’’INTO A RALLYING CRY FORGENERATION 26 MANIFESTO LONG SHORT Welcome to the biggest moment in history,An opportunity to bring the whole world together.United as individuals,United as billions,It’s our chance to shine,To make a name,To stand outAnd be seen.So you,And you,And all of you,Bring your style,Your beliefs,Your individuality.Bring your game to the beautiful gameBecause we all play together.#WeAre26 We are 26 MEDIUM Welcome to the biggest moment in history.It’s OUR chance to shine.So, bring your styleAnd your individuality.Bring your game to the beautiful game.United as individuals,United as billions.We all play together.#WeAre26 USING THEMANUAL This Brand Manual is a best practice guide for thedelivery of the FIFA World Cup 26™. While there are some important principles thatneed to be