FIFA World Cup Qatar 2022™ Global Engagement & Audience Report (Detailed report)

Global Engagement & Audience Executive Smmaru Methodology - Total Engagement Projections oftota engaremert are 'ntended tc reflect the totrlnumoer cf peope wo engged with the FlAor d Cup Qater2022 in aru rranrer, extencing beyord -V reach ard auciencerreosurermer.. + For somecne to :.a ifu s hrvn: enga:ed wih the FT=A wor dCup Qatar 2o2zm, they re requ'red to clim to have concucterarb oftre c lowing: This s cerisider ng Le cxlree breadth ard cerl ol -IrA wrlcC.e Qotar 2022 :ontcnt / ccverag and resu tartoeportuniti:sto see, alon:side the ever-incrers'ng diversificatior ofconsumpticn heuond linear v + atened ary live cover?ge cf : miat:hm=ches (anu device, an.alatfor, r ; locot orj+ wut.ned ary bignight:selaged coverage of : irstch/mches ianyaevi-e, rny -lafotr, sry oct'cn]+ walcred coverogelealureo r news broascasts onv,o: eard alonycovcrage cri the racic+ wntcned or-genan :lps crhigflisrrs chline fe 3 onawessite crwntrred elip oy aghl ght oaoc al ned'n plserm+ Read ascut lre event ora webs .e, sr ia newspape: o: rmagazire+ Attcrde the cventin Qatarte watch e msch/mecnes'r ccrso- C aired corisurner behoviours re ater to F-rA vvor d Cup Qotor202zw engagement were collatec acrass he caursc cr Lhctcurnamcnt va b:spoke: primaru rcs:arch in 24 markets (-:talsrrpeofy6.00oj. Warket. Reqiora &otal Global extrapolaticrs o"totalengagerneri. tre based on a rnodellirg process incor poralirig Lhisprirary bcspok ccrsury rcsearch. additical rrar kclresecrch, esured v a.dienee ane digital behawiour dcto. Methodology - Audience Measurement The ajoritu of schecules anc cucience datc coninecwi.ki n this Feporl were sourzed bu Pub icis sporl &Entersain rt (-sE) frorn the official television a.:ditingrgenc'es in mnr