FIFA World Cup Qatar 2022™ Global Engagement & Audience Report (Detailed report)

Global Engagement & Audience Executive Smmaru Methodology - Total Engagement Projections oftota engaremert are 'ntended tc reflect the totrlnumoer cf peope wo engged with the FlAor d Cup Qater2022 in aru rranrer, extencing beyord -V reach ard auciencerreosurermer.. + For somecne to :.a ifu s hrvn: enga:ed wih the FT=A wor dCup Qatar 2o2zm, they re requ'red to clim to have concucterarb oftre c lowing: This s cerisider ng Le cxlree breadth ard cerl ol -IrA wrlcC.e Qotar 2022 :ontcnt / ccverag and resu tartoeportuniti:sto see, alon:side the ever-incrers'ng diversificatior ofconsumpticn heuond linear v + atened ary live cover?ge cf : miat:hm=ches (anu device, an.alatfor, r ; locot orj+ wut.ned ary bignight:selaged coverage of : irstch/mches ianyaevi-e, rny -lafotr, sry oct'cn]+ walcred coverogelealureo r news broascasts onv,o: eard alonycovcrage cri the racic+ wntcned or-genan :lps crhigflisrrs chline fe 3 onawessite crwntrred elip oy aghl ght oaoc al ned'n plserm+ Read ascut lre event ora webs .e, sr ia newspape: o: rmagazire+ Attcrde the cventin Qatarte watch e msch/mecnes'r ccrso- C aired corisurner behoviours re ater to F-rA vvor d Cup Qotor202zw engagement were collatec acrass he caursc cr Lhctcurnamcnt va b:spoke: primaru rcs:arch in 24 markets (-:talsrrpeofy6.00oj. Warket. Reqiora &otal Global extrapolaticrs o"totalengagerneri. tre based on a rnodellirg process incor poralirig Lhisprirary bcspok ccrsury rcsearch. additical rrar kclresecrch, esured v a.dienee ane digital behawiour dcto. Methodology - Audience Measurement The ajoritu of schecules anc cucience datc coninecwi.ki n this Feporl were sourzed bu Pub icis sporl &Entersain rt (-sE) frorn the official television a.:ditingrgenc'es in mnr <ers, vir the FIfA Media Righis I i:ensees (Mi2l s). + where crarrels remin completelu unrated, FsF havees.'rrated vewn with referere tc cverge ratins or sim'lerbroacasts in the sarne regicn. Factors taker intc cccount fores. rr ales iriclaclet: crarirel tupe, prograrrirrle Lupe arit Lirle oday I he c.rrent household televsion cenerrrticn figlre: wereconirmec via the same sorce for tr e majcrita ct MR_s. It catawu nc. fnde vi akle by Lhe MRLs Lhierli. ws ei."er sourcetvis Lre Publicis Med a rc.work ol offices cr ordercd Iror officialtelevision al.d'ting agencies withi -ne mrar <er. + In territores forwhicn MLs werc thcble o supply ratinas dataor srhed..les, sr nave estimared levels of :overrge withreference to ore-tournament hroodcast scredu es ard .oschecules in s rmilcr territcries itor exarriple. cther territor esLovcRo H LhIC RL t is wortr nctin that severrlterritores have a.diercemecsuremen. panels which co not cover the ertire territoru. Irsuch cases. Lhe aurierices hove beer ug-weigiler usinoically m?asur ad cala ir ccjuriction wth gcpula.ion ardtelevision peretratior nforrration t acc.rt forthe entireterr'torl; Roech deta bs becn proje:ted forterritores inwhich oud'tedfilres were not vailable. Isr's crojec.ons make .se of therelaonsrip oetween bulc of corsumcon and build of reach inrtet rrakets In cornplicance with he applicab saric.ons aric rcgulaliorsarisina fron the ccnflict betweer R.ssic and ukrcine, PsF is rotaale c inc de witrin their repsrtim an. dita, either dirertl., crindirectlu received. that pertains to or is sourced frorr R.ssia orDe arus. Global Summary Sub Menu Keytakeaways The FIFA world Cup Qatar 2o22m enqaged 5 billion fans across all media (Linear TV,Digital, Social Media and FIFA Platforms): viewers: Average global live audience of FIFA World Cup Qatar 2022 was 175 million viewers: Substantial increases in digital and social engagement - the 2022 Final delivered anincrease of 621% vs the 2018 Final in social media engagements; Digitalstreamingrecords-Telemundo'sstreaming coverage ofthe Final wasthemoststreamed FIFA World Cup match in US media history.regardless of language. General Overview FIrA 5ocial Media Channels2 Total Engagement x Region (Millions) - Surveyed Markets Total Engagement x Market (Millions) - Surveyed Markets LinegrTelevision AudienceReach 2.a/hllicr viewerswt-hed at lest cre mirite of -l/Worl: C.up Qatar 2022 ccverage on linear Tv. witr 2.21bil iori goirig on to watcr 2o rh nutes c? rrore. This rcpreseri.s a 1.9% decr ease iri oric rniriule reachCcmonred tc Russia 7o13 (NR. Qatar 2o2-igurs do ho)irclre dt: for Russi: cr Be arus, romhine ttrl o.?bil ion fcr Russia 2o18j. 3.26bnviewers 2.87bnviewers-11.9% 1 mtnute Ir cbsc ute terrms the rwiarketso see tre largest folls inI'near reachi were Chiria 82 rr llicr urid Iricic : 87 rr llicChina has exocrienced a huge growth in oig'tol :overacanrd consi mption, with for example swer hif of ive viewina"cr the finol :omina frorr diaital pletforms. 2o min.terecr" as rerraired relarively robustir ristor cal terrnsCut perforrrig Lhe cau vuleri. igur [rrri Bruzil 20'4 (2.13bil ionviewers! 2.65bnviewers 2.21bnviewers-16.6% 20 minutes Regional Linear Television Reach Rea.hin -he husl egio" of A: u