2022 Higher Education Social Media Engagement Report

2022 Higher Education Social Media Engagement ReportFull Higher Education Social Media Rankings HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2021 TO MAY 31, 20222022 Higher Education Social Media Engagement ReportEverything your school needs to rock on social  We’ve got the full rankings for every D1 college and university on Instagram, Facebook, Twitter, and new this year, TikTok, so you can see exactly how your school measures up. Read on for the full rankings and a spotlight on what made the top 10 schools shine on social. HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2021 TO MAY 31, 2022Rankings and Methodology We surveyed 358 D1 colleges and universities between June 1, 2021 and May 31, 2022 on Instagram, Facebook, Twitter, and TikTok. Using this data and a weighted formula, we generated an overall engagement ranking for each school that blends total engagement and engagement rates. The top-ranked colleges and universities on social media have high engagement rates with average or better audience size and posting volumes. Read the full report online »!"#SCORE/RANKENGAGEMENT TOTALENGAGEMENT RATE HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2021 TO MAY 31, 2022What Did We Analyze? DATA SET INCLUDES COMPRISINGD1 COLLEGES AND UNIVERSITIES358204M641KPOSTSENGAGEMENTSIN BETWEEN THE MONTHS OFJUNJUL AUGSEPOCTNOVDECJANFEBMARAPRMAY20212022 HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2021 TO MAY 31, 2022Top 10 Colleges and Universities HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2021 TO MAY 31, 2022"!#University of IowaHawk-eyed (see what we did there?) readers of this report will note that the University of Iowa has grabbed the overall gold for the fourth year running thanks to truly stellar engagement across the board. Top ten finishes on three out of four channels helps too. University of Iowa sees a lot of engagement with sports-related posts–especially when they can share a big win with their fans. Heartfelt posts featuring the school’s signature Hawkeye Wave or community members helping each other out were also top performers. #1#3#1#8#41 HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2021 TO MAY 31, 2022"!#James Madison UniversityJames Madison University clinched the overall silver and the Instagram gold this year, proving once again that the Dukes are a force to be reckoned with on social. We loved seeing women’s sports help the Virginia university stand out on social this year alongside tons of campus glamour shots. Leaning into TikTok helped JMU show off traditions and slices of life like the infamous campus train, which fans and followers ate up.#2#1#4#9#44 HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2021 TO MAY 31, 2022"!#Utah State UniversityUtah State University’s small but mighty following helps them stay at the top of the social pack year over year. How do the Aggies manage top scores with a smaller-than-average follower count? Killer engagement rates, meaning a significant percentage of their fans are interacting with their posts. Gorgeous snow-covered shots of campus landmarks and a healthy dose of humor had fans racing to smash the like, comment, and share buttons on all four channels. #3#20#22#12#24 HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2021 TO MAY 31, 2022"!#Georgia TechGeorgia Tech was all about showing off students and alumni this year on social, which led the university to a fourth place finish overall and top 10 finishes on Instagram and Facebook. From one-of-a-kind campus shots by current students to bragging about recent grads, Georgia Tech was all about the student experience on social, and it paid off. The university leaned into humor more on Twitter and TikTok, which earned engagements by making fun of rival schools and poking fun at the admissions team.#4#5#2#58#17 HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2021 TO MAY 31, 2022"!#Ohio UniversityAerial shots and classic views of Ohio University’s iconic Athens campus and surroundings brought about tons of nostalgia-themed engagements, and helped the school grab sixth place overall this year. Fans and followers ate up the chance to reminisce about good times spent in the classic college town and to wish current students luck with their own Ohio University career. The university shook it up on TikTok by handing the account over to current students, who brought a fresh and funny perspective to the university’s social.#5#48#21#6#37 HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT | JUNE 1, 2021 TO MAY 31, 2022"!#University of South CarolinaCommencement was a huge hit for University of South Carolina on social this year, topping the charts across Facebook, Instagram, and Twitter. Fans were especially delighted to cheer on graduating student mascots, who wore the traditional Gamecock feet to walk to their diploma. When not leaning full force into graduating Gamecocks, USC took to TikTok to