2022 Top 100 Health Food Brands on Social Media

Top 100 Health Food Brands on Social Media2022 TOP 100 HEALTH FOOD BRANDS ON SOCIAL MEDIA | JANUARY 1, 2022 TO SEPTEMBER 30, 2022Top Health Food Brands on SocialWe studied top health food brands from across the country to create the ultimate guide to successful health food marketing strategies on Instagram, Facebook, Twitter, and new this year: TikTok. Read on for the full rankings and everything that made top brands tick for the #inspo you need to jumpstart your brand’s social this year. Read the full report online » TOP 100 HEALTH FOOD BRANDS ON SOCIAL MEDIA | JANUARY 1, 2022 TO SEPTEMBER 30, 2022What Did We Analyze? DATA SET INCLUDES COMPRISINGIN 2022 BETWEEN THE MONTHS OF18M81KHANDLES100POSTSENGAGEMENTSJANFEBMARAPRMAYJUNJULAUGSEP TOP 100 HEALTH FOOD BRANDS ON SOCIAL MEDIA | JANUARY 1, 2022 TO SEPTEMBER 30, 2022Top 10 Beauty Brands on Social Media in 2022 TOP 100 HEALTH FOOD BRANDS ON SOCIAL MEDIA | JANUARY 1, 2022 TO SEPTEMBER 30, 2022The Top 10#1#10#2#3#4#5#9#8#7#6Announcing the tastiest and most engaging health food brands brands on social this year. From dynamic new releases to mouthwatering giveaways and beyond, we’ll dig into the top trends every health food brand can use to increase engagement on Instagram, TikTok, Facebook, and Twitter. !"#TOP 100 HEALTH FOOD BRANDS ON SOCIAL MEDIA | JANUARY 1, 2022 TO SEPTEMBER 30, 2022Jeni’s Splendid Ice CreamsJeni’s Splendid Ice Creams won the health food gold again this year thanks to a fresh and unmistakable voice on social. The Midwest-based ice cream brand scored first on Instagram and in the top 15 everywhere else with posts featuring innovative flavors and a few notable celeb collabs (we see you, Dolly Parton). The brand saw some of its highest engagement rates of the year when taking a stand in on social for the rights of its employees and customers, reminding other health food brands that not every social post has to be PC and palatable for all.#1#1#6#6#12 !"#TOP 100 HEALTH FOOD BRANDS ON SOCIAL MEDIA | JANUARY 1, 2022 TO SEPTEMBER 30, 2022OLIPOPPrebiotic soda brand OLIPOP has swept the shelves and the socials in the last few years with its better-for-you sodas in nostalgic flavors. The brand grabbed the overall silver thanks to especially strong finishes on Instagram and Twitter. Followers drank up giveaways and new flavor releases on Instagram and flocked to Twitter for sassier versions of the same. On TikTok, OLIPOP branched out from product-based posts to silly videos using trending sounds and a little self-deprecation, which followers loved.#2#4#12#14#2 !"#TOP 100 HEALTH FOOD BRANDS ON SOCIAL MEDIA | JANUARY 1, 2022 TO SEPTEMBER 30, 2022SpindriftFancy seltzer company Spindrift performed well across all four channels this year and pulled off a third-place overall win thanks to eye-catching new flavors and the brand’s fan-favorite #DrifterAppreciationWeek campaign. New flavors like spiked spiced apple cider and blood orange tangerine, followers loved new flavor and product announcements on Instagram, Facebook, and Twitter. A hashtagged week of giveaways to thank fans for their engagement also won big on social. Spindrift went viral on TikTok by handing the posting over to its youngest and most creative employees. #3#8#3#18#7 !"#TOP 100 HEALTH FOOD BRANDS ON SOCIAL MEDIA | JANUARY 1, 2022 TO SEPTEMBER 30, 2022Kodiak CakesBreakfast brand Kodiak Cakes scored high across all four channels, leading to a 4th place finish overall. The brand was especially successful on TikTok and snagged the elusive gold there. Kodiak Cakes’ TikTok secret? Zac Efron and trending sounds, which earned the brand millions of views and top engagement rates. Posts featuring Efron were also top performers on other channels, reminding other health food brands that teaming up with the right influencer can serve huge social dividends. #4#10#1#7#20 !"#TOP 100 HEALTH FOOD BRANDS ON SOCIAL MEDIA | JANUARY 1, 2022 TO SEPTEMBER 30, 2022Siete Family FoodsSiete Family Foods made a splash on social with beloved grain-free tortilla chips and continues to excite followers with new product releases like refried beans and grain-free cookies. The brand earned fifth place overall thanks to top-10 finishes on Facebook and Twitter as well as strong standings on Instagram and TikTok. Expanding its product line beyond chips caught the most attention on Facebook and Twitter, while partnerships with Walmart and Texas burrito company Freebirds won big on TikTok and Instagram.#5#11#19#4#8 !"#TOP 100 HEALTH FOOD BRANDS ON SOCIAL MEDIA | JANUARY 1, 2022 TO SEPTEMBER 30, 2022Beyond MeatBeyond Meat topped the charts on social this year by hyping up the release of every type of fake meat imaginable to the delight of plant-loving fans everywhere. From fake fried chicken to copycat carne asada, fans loved posts about product offerings and helped catapult the brand to 6th overall and top 10 rankings on Instagram, Facebook, and Twitter. Beyond Meat scored lower on TikTok but still earned