火山湖高尔夫+户外露营项目品牌手册
BACKGROUND发起理念
⽕⼭湖团队成⽴以来，致⼒于倡导“露营之上”的“新⽣活⽅式”，旨在⽣活化露营的基础上增加露营的体验性和趣味性，从⽽更好的增进⼈与⼈之间的交流互动。
2022年在疫情反复的过程中进⼊后疫情时代，⼈们开始向往户外活动，接近⾃然，我们希望在这些不安的夹缝中，创造出另⼀个维度的⽣活⽅式，将露营、⻜盘进⾏⽣活化⽅式提案，解决当下年轻⼈在城市⽣活中所⾯临了“社交惧”与“宅⽂化后遗症”。
increase the experience and interest of camping on the basis of living camping, so as to better enhance the communication andinteraction between people.In 2022 after the outbreak in the process of repeatedly into the outbreak era, people began to yearn for outdoor activities, close to
One-Stop Outdoor Service Specialistnature, we hope in these disturbing cracks, create another dimension of life style, proposals will be camping, frisbee into daily lifeway, to solve the present young people face in the city life "social fear" and "home culture legacy".
“露营之上”的“新⽣活⽅式”More Than Camping.
让户外更简单让⽣活更美好让体验更有趣PASSION LAKE所倡导的“露营之上”的“新⽣活⽅式”旨在⽣活化露营的基础上增加露营的体验性和趣味性，从⽽更好的增进
One-Stop Outdoor Service Specialist⼈与⼈之间的交流互动。PASSION LAKE所表达的MORE THAN CAMPING的态度，将会给热爱露营的⼈们带来更多有关露营⽣活美学以及⾃由探索的快乐。
PASSION LAKE COOPERATIVE BRAND⽕⼭湖合作品牌
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