2026年沙特阿拉伯航空品牌排行榜

Flying high:Airline rankings2026 Exploring the top airline brands in KSA based onConsideration, Satisfaction, Quality and Value. /Research Reality Contents Foreword 2Consideration among future travelers 3Satisfaction among current and former customers 4Quality vs. Value 5Customer profile: Saudia (Saudi Airlines) Foreword Airlines occupy a unique place in the public conversation–few industries inspire as much scrutiny,frustration, and frequent debate. From delays and disruptions to pricing and service experiences, airtravel is often a lightning rod for consumer complaints. Yet despite the noise, millions of people in SaudiArabia continue to fly each year, making deliberate choices about which airlines they trust and prefer. This report cuts through that tension to present a data-driven view of the airline landscape. It ranksleading carriers using a balanced set of measures: Consideration among people in Saudi Arabia planningto travel in the next 12 months, Satisfaction among current and former customers, and broaderperceptions of Value and Quality across the general population. By bringing these perspectives together, the findings reveal not just which airlines draw the loudestreactions, but which are truly earning consumer confidence, delivering on expectations, and maintainingstrong reputations in a highly visible, and often hotly debated, category.” Imran Ahmed Head of Account Management, YouGov MENA The best brandsdon't rank byaccident The secret to ranking highly, is knowing exactly whereyou stand today. Brand health gives you clarity,revealing how your brand is changing in terms ofbrand awareness, word of mouth, loyalty and more. To move forward in a crowded global marketplace,brand health must become more than a feel-goodmetric-it’s a key indicator of relevance and customersentiment. Power your next move with insight from theglobal leader in daily brand tracking. Explore brand tracking Considerationamong futuretravelers Which airlines are the most considered amongin-market travelers in the next 12 months? The mostconsideredairlines amongfuture travelers When you are in the market next to book travel or accommodation, from which ofthe following would you consider purchasing? Saudia (Saudi Airlines) is the mostconsidered airline among KSAtravelers in the next 12 months,with more than half saying theywill consider thebrand. Most considered among future travelers by gender Women Men Most considered among future travelers by generation Most improvedairlines based onconsiderationamong futuretravelers When you are in the market next to book travel or accommodation, fromwhich of the following would you consider purchasing? Despite having a relatively lowConsideration score overall,flyadealrecorded the greatest year-on-yearincrease–a growth of 2.1 percentagepoints. Get in touch for more data Satisfactionrankings Which airlines come out on topbased on current & formercustomer satisfaction? The top airlinesbased oncustomersatisfaction Saudia (Saudi Airlines) also tops thecharts based on current and formercustomer satisfaction, with a netscore of 87.9. Qatar Airways takes thesecond slot with a score of 76.8,while Riyadh Air rounds off the topthree at 75.3. Get in touch for more data Most improvedairlines basedcustomersatisfactionscores Of which of the following travel brands would you say that you are aSatisfied/Dissatisfied customer? Egypt Air saw the greatest increaseyear-on year to their satisfactionscore among current and formercustomers–recording an increase of7.4 points. Get in touch for more data Quality vs.Value Which airline brands are sky highwhen it comes to quality andvalue perception among theSaudi Arabia population? Top ranked airlines based on Quality and Value Value Quality YouGov BrandIndex, April 1, 2025–March 31, 2026.KSA nat rep n> 23,560. Quality question: “Which of the following travel brands do you think represents GOOD/POOR QUALITY?”Value question: “Which of the following travel brands do you think represents GOOD/POOR VALUE FOR MONEY?” Customer profile:Saudia (Saudi Airlines) Exploring the performance and demographic ofSaudia’s current or former customers–powered bydata from YouGovBrandIndexand YouGovProfiles. #1: Quality & ValueSaudia(Saudi Airlines) Top performing metricImpression(58.5) Customer profile:Saudia (Saudi Airlines) 43%are aged 45+ 34% say that convenienceinfluencespreferred mode oftransportationCompared to22%of KSAnatrep Compared to29%of KSAnatrep 49% 65% 56%of KSA nat rep areSaudia (SaudiAirlines) current orformer customers agree: “I like to go onholiday where activitiesare organised for me”Compared to60%of KSAnatrep say outstanding natural beauty inor near their holiday destinationinfluenced their holiday choiceCompared to37%of KSAnatrep YouGov Profiles, April 2026.Saudia (Saudi Airlines) current or former customers n> 700. Methodology The insights and brand tracking data in this report have been sourced viaYou