2026年最具价值和实力的菲律宾品牌年度报告

2026The annual report on the most valuable and strongest Filipino brands Sustained consumerspending and leadingbrands’ investmentactivity lift Philippines’ +Bankinganchors the Philippines’ brand landscape,while beers and spirits, restaurants, and utilitiesdrive broader growth +$3.5 billion:BDOremains the Philippines’ mostvaluable brand for the third consecutive year +SM Supermallssets the benchmark for brandstrength with a BSI score of 95.3/100, reflectingexceptional consumer reach and engagement +AUBemerges as the fastest growing brand:Brand value surges 133% year-on-year +Jollibeeleads ESG perceptions in the Philippines Contents ForewordAlex Haigh, Managing Director, Brand Finance Asia Pacific Country Overview Valuation Analysis Most Valuable Filipino Brands 2026Fastest Growing Brand Value:AUBBrands to Watch:Ayala Malls, Mang Inasal, Aboitiz Power, Brand Strength Analysis 18 Sector AnalysisAirlinesBankingBeers & Spirits Sustainability Analysis30 Brand Spotlights33 Aboitiz GroupGinggay Hontiveros-Malvar, Chief Reputation & Sustainability Officer,Aboitiz Equity Ventures, Inc. Cebu Pacific37Candice Iyog, Chief Marketing and Customer Experience Officer, Cebu Pacific Jollibee Mang InasalJoseph Michael V. Castro, President, Mang Inasal Brand Value Ranking (USDm)47 Insight 48From frameworks to lived experience: Sustainability in the Philippines49Nina Franco, Associate Director Brand Strategy, Brand Finance Philippines Methodology51 Our Services © 2026 All rights reserved. Brand Finance Plc. AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, we Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combinationof expertise The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing Accountability For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword As Brand Finance celebrates its 30thyear, the pace of change in the global brandlandscape has never been more evident. Three decades on, one idea continues to Organisations today face a very different set of pressures. The acceleratinginfluence of AI, increasing geopolitical fragmentation, persistent economicuncertainty and rising expectations around corporate conduct have all reshaped When Brand Finance was founded in 1996, the global brand landscapewas led by traditional consumer products and household names. Since then,technology and digital services have grown rapidly, business models have Alex HaighManaging Director,Brand Finance One of the most significant changes has been the emergence of Asian brands,particularly from China and India, which have expanded at extraordinary pace, The impact of a strong brand on business performance is clear. Strong brandsstimulate demand, support pricing, attract and retain talent, provide resilience inuncertain conditions and reinforce investor confidence. Yet the ability to measureand communicate brand value remains uneven. Many organisations still find it For 30 years, Brand Finance has worked to close this gap. Our approachcombines rigorous valuation standards with extensive research and practical,strategic advice. This helps leaders understand the financial impact of theirbrand and make decisions that are grounded in evidence. Our consulting covers This year’s insights offer a timely reminder of the value strong brands bringto organisations. I encourage you to consider how Brand Finance can supportclearer decision-making and continuously evaluate the growth of brands around CountryOverview CountryOverview The Philippines’ leading brands continued tobuild momentum in 2026, with the combined valueof the country’s top 50 brands rising 11% year-on-yearto USD35.3 billion. The performance reflects resilient Banking remains the dominant force withinthe Philippines’ brand landscape, contributingapproximately 37% of total brand value (USD13.1 Sector performance is supported by continuedcredit expansion and stable asset quality, alongsidesustained interest income conditions in a relativelyelevated rate environment, as reflected in Bangko At the same time, the operating environmenthas become increasingly shaped by geopoliticalinstability, particularly the escalation of conflictin