2026年最具价值和实力的菲律宾品牌年度报告

The annual report on the most valuable and strongest Filipino brands Sustained consumerspending and leadingbrands’ investmentactivity lift Philippines’leading brands to$35.3 billion +Bankinganchors the Philippines’ brand landscape,while beers and spirits, restaurants, and utilitiesdrive broader growth +$3.5 billion:BDOremains the Philippines’ mostvaluable brand for the third consecutive year +SM Supermallssets the benchmark for brandstrength with a BSI score of 95.3/100, reflectingexceptional consumer reach and engagement +AUBemerges as the fastest growing brand:Brand value surges 133% year-on-year +Jollibeeleads ESG perceptions in the Philippines Contents Foreword5Alex Haigh, Managing Director, Brand Finance Asia Pacific Country Overview7 Valuation Analysis9Most Valuable Filipino Brands 202610Fastest Growing Brand Value:AUB14Brands to Watch:Ayala Malls, Mang Inasal, Aboitiz Power,15Lucky Me!, Mercury Drug 18 Sector Analysis21Airlines22Banking23Beers & Spirits25Restaurants27Utilities28 Sustainability Analysis Brand Spotlights Aboitiz GroupGinggay Hontiveros-Malvar, Chief Reputation & Sustainability Officer,Aboitiz Equity Ventures, Inc. Cebu PacificCandice Iyog, Chief Marketing and Customer Experience Officer, Cebu Pacific Mang InasalJoseph Michael V. Castro, President, Mang Inasal Brand Value Ranking (USDm) Insight48From frameworks to lived experience: Sustainability in the Philippines49Nina Franco, Associate Director Brand Strategy, Brand Finance Philippines Methodology Our Services57 AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisationsof all types to connect their brands tothe bottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword As Brand Finance celebrates its 30thyear, the pace of change in the global brandlandscape has never been more evident. Three decades on, one idea continues todefine the work we do: brands operate in an environment that never stands still. Organisations today face a very different set of pressures. The acceleratinginfluence of AI, increasing geopolitical fragmentation, persistent economicuncertainty and rising expectations around corporate conduct have all reshapedthe context in which leaders make decisions. These shifts have made brandbuilding both more challenging and more essential. When Brand Finance was founded in 1996, the global brand landscapewas led by traditional consumer products and household names. Since then,technology and digital services have grown rapidly, business models haveexpanded from individual products to integrated ecosystems and B2B brandshave taken on a far larger strategic role. The development of place brandinghas added yet another crucial dimension. Alex HaighManaging Director,Brand FinanceAsia Pacific One of the most significant changes has been the emergence of Asian brands,particularly from China and India, which have expanded at extraordinary pace,moving from local champions to global competitors and redefining thecompetitive landscape across multiple sectors. The impact of a strong brand on business performance is clear. Strong brandsstimulate demand, support pricing, attract and retain talent, provide resilience inuncertain conditions and reinforce investor confidence. Yet the ability to measureand communicate brand value remains uneven. Many organisations still find itdifficult to connect marketing activities with financial outcomes, and thisdisconnect often restricts long term investments. For 30 years, Brand Finance has worked to close this gap. Our approachcombines rigorous valuation standards with extensive research and practical,strategic advice. This helps leaders understand the financial impact of theirbrand and make decisions that are grounded in evidence. Our consulting coversa broad range of needs, from brand measurement, to brand strategy alignment,commercialisati