微软Surface的商业价值

Tom MainelliGroup Vice President,Device and Consumer Research, IDC Linn HuangResearch Vice President,Devices and Displays, IDC Matthew MardenResearch Vice President,Business Value Strategy Practice, IDC Table of Contents Microsoft Surface for Business6 Challenges/Opportunities Conclusion25 BUSINESS VALUE HIGHLIGHTSClick any link and look for the•symbol on the corresponding page. Use the Return to Highlights button to return to this page. 1.28Xnet benefits-to-cost ratio 5.5 hoursof higher productivityper device andimproved use of otherGenAI tools/solutions higher residual value $3,780in additional benefits per 25% Surface device more efficient devicemanagement and security 1.7other Windows-based 28% devices consolidatedper Surface device 7.3 hoursof higher productivity per deviceand improved Copilot use improved device repairability Executive Summary In today’s fast-paced digital landscape, equipping employees with the right technologyisn’t just a necessity — it’s a competitive advantage. IT teams are constantly underpressure to balance rapid innovation with operational efficiency while meetingevolving employee expectations. The emergence of generative AI (GenAI), shiftingworkplace priorities, and increasing cybersecurity threats make this challenge evenmore complex. Forward-thinking organizations tackle these demands head-on by IDC compared the costs, performance, and user impact for organizations usingMicrosoft Surface devices with other Windows-based devices. Its researchdemonstrates that organizations more than make up the cost of purchasing Surfacedevices through device efficiency and effectiveness gains. The benefits of usingSurface include device consolidation and use cost savings, staff efficiencies, IDC calculates that study participants will realize overall benefits worth anet value of almost 1 28 times the cost of purchasing and deploying Surfacedevices This equates to three-year average benefits of $3,780 per •IT efficiency benefits: These include reduced device purchase costs through consolidation and improvedrepairability, as well as staff efficiencies from streamlined and seamless deployments, •Device savings benefits:These include higher residual device values, lower warranty*and energy costs, and necessary savings on accessories to increase device functionality and accessibility. •Employee experience benefits:These include the value of achieving higher employee productivity through the optimized use and the strong feature performance of Copilot and other GenAI tools designedto run on Surface devices. Interviewed organizations also cited the value of productivity Situation Overview The way businesses operate, employees work, and IT supports the enterprise continues Some of the key changes include: •Continued hybrid and remote work:Work is no longer tied to a single location. Employees expect seamless transitions between home and office, requiring devices that support high-quality video conferencing, •Security in an evolving threat landscape:Aging hardware leaves companies vulnerable to cyberthreats. IDC’s Microsoft-funded survey from June 2024 showed that among the long list of concerns thatkeep U.S. IT decision-makers (ITDMs) up at night, security was at the top (58%).Modern PCs integrate advanced security at the hardware, firmware, and operating system •The rise of PCs with AI capabilities:Artificial intelligence, including GenAI, is redefining how work gets done. Companies are rapidly adopting AI-driven tools that enhance efficiency and automate repetitive tasks.A November 2024 Microsoft-sponsored IDC InfoBrief (IDC #US52699124) found that,on average, an organization realizes a return of $3.7 for every $1 it invests in GenAI.A new generation of PCs — PCs with AI capabilities — is optimized for AI thanks to theaddition of neural processing units (NPUs) that quickly, efficiently, and securely run •Moving beyond legacy systems:Many businesses are still running aging Windows 10 devices that they acquired in the early days of the pandemic. The June 2024 IDC survey showed that one in four companies hadnotebook PCs overdue for a refresh. These outdated systems can’t keep up with modernsecurity standards or today’s collaboration needs. Upgrading to new PCs unlocks better •Improved IT efficiency and smarter device management:As hybrid work is here to stay, IT teams are stretched thin supporting users in the office, at home, and everywhere in between. To succeed, they must streamline deviceprocurement, deployment, and management. AI-driven automation improves •Building a more sustainable installed base:A key benefit of today’s modern notebook PCs is an increased focus on efficiency. For employees, this means systems that run longer on a single charge; for employers,it means less power draw per system per day, which can lead to real energy savings •Enabling a modern workforce:Technology should empower employees, not hold them back. The best modern devices