中国零售及电商周讯（2026年5月29日-6月4日）

Helen ChinE:helenchin@ust.hk William KongE: williamkong@ust.hk Brigitte Ng HKUST LI & FUNGSUPPLY CHAIN INSTITUTELSK Business BuildingThe Hong Kong University ofScience & TechnologyClear Water BayKowloon,Hong KongE:ustlfsci@ust.hk I. Sector Review..............................................................................................................2Internet & E-commerce................................................................................................2Sales of “new merchants” on Taobao Apparel up 36% yoy........................................2Meituan’s 1Q26 revenue reaches 91 billion yuan; loss narrows by 9.6 billion yuanfrom last quarter..........................................................................................................2JD.com’s 618 event shows strong opening in first four hours.....................................2JD.com merges community group-buying and offline discount retail businesses.......3JD.com’s 618 event: Foot traffic to offline stores up by over 70% yoy in first 52 hours....................................................................................................................................3Tmall shows strong opening to 618: Number of brands exceeding 100 million yuan insales up 40%..............................................................................................................4JD.com becomes first in China to offer ‘Online Departure Tax Refund Store’ foroverseas visitors.........................................................................................................4Kuaishou app launches AI shopping assistant...........................................................4ByteDance applies to register the “PBTI” trademark...................................................5Tmall Supermarket enters Hong Kong market; self-pickup points to increase by 40%by year-end.................................................................................................................5Department Stores & Shopping Mall..........................................................................5JD MALL Shanghai’s first store begins trial operations on 30 May.............................5Supermarkets & Hypermarkets...................................................................................6Yonghui’s first revamped store in the Chongqing region for 2026 to open soon.........6Food & Beverage..........................................................................................................6CHAGEE sees steady growth in 1Q26: Total GMV approaches 8 billion yuan;overseas GMV up 139% yoy......................................................................................6References (in Chinese).................................................................................................7 I.Sector Review Internet & E-commerce Sales of “new merchants” on Taobao Apparel up 36% yoy Since the start of the 618 campaign, “new merchants” who have been onTaobao Apparel (淘宝服饰) forat leastthree years saw their sales grow 36%yoy as of 27 May. Since April, more than 100,000 apparel sellers have settledon Taobao. This includes Internet celebrity models and outfit-styling bloggerswho have launched personal brands. Over the past year, Taobaohasexperienced a huge surgein theonboarding of new merchants, spanning morethan 10 niche tracks such as influencers, designers, and livestream hosts. Withsupport from the platform, more than 10 merchants have surpassed 100 millionyuan in sales in their first year, and more than 600 merchants have surpassed10 million yuan in sales. This year, Taobao will continue to increase investmentfor new merchants with funding on the order of hundreds of million yuan andtargeted traffic in the tens-of-millionsrange. The goal is to give merchants extramomentum from their set-up to scaling-up, and to cultivate more promisingemerging brands.1 Meituan’s 1Q26 revenue reaches 91 billion yuan; loss narrows by 9.6billion yuan from last quarter On 1 June, Meituan (美团) released its financial results for the first quarter of2026. In this quarter, Meituan generated revenue of 91 billion yuan, up 5.6%yoy. Operating loss narrowed from 16.1 billion yuan in the previous quarter to6.5 billion yuan. Loss from its core localcommerce business was two billionyuan, a substantial improvement from a loss of 10 billion yuan in the priorquarter. Loss from new businesses was 2.1 billion yuan, significantly lower thana loss of 4.6 billion yuan in the previousquarter. In the first quarter, Meituancontinued to advance its “retail + technology” strategy, accelerating thedeployment of technology into real-world scenarios. R&Dspending increased22% yoy to 7 billion yuan, accounting for 7.7% of total revenue.2 JD.com’s 618 event shows strong opening in first four hours JD.com’s (京东) 618 event kicked off at 8:00 PM on 1 June. With the continuedpush of the “Chunxiao Plan”, the number of new merchants participating inJD.com’s 618 event this year incr