中国零售及电商周讯（2025年5月30日-6月5日）

Helen ChinHead William KongManager Brigitte Ng HKUST LI & FUNGSUPPLY CHAIN INSTITUTE LSK Business BldgThe Hong Kong University of I. Sector Review..............................................................................................................2 Internet & E-commerce................................................................................................2 Tmall 618 promotions: Transaction value of subsidized product categories up by283% compared to last year’s 11.11...........................................................................2JD.com 618 opening: Transaction value, order quantity, and number of orderingusers all up by 200% yoy............................................................................................2Taobao and Tmall’s 618 apparel transaction share exceeds 50%..............................3Meituan Instashopping: Over 800 brand merchants and retailers double theirtransaction value during first phase of 618.................................................................3 Largest JD MALL opens for Dragon Boat Festival......................................................4 Supermarkets & Hypermarkets...................................................................................4 7Fresh’s 618 event: Online orders increase by 150% in first 72 hours.......................4Yonghui opens integrated ‘Agriculture Support + Culture andTourism’ store inGuangzhou.................................................................................................................4 Retail Logistics.............................................................................................................5 SF Express and Xtep collaborates on logistics digital transformation.........................5 References (in Chinese).................................................................................................6 I.Sector Review Internet & E-commerce Tmall 618 promotions: Transaction value of subsidized product The brandlandscape of Tmall (天猫) 618 event has shifted, driven by bothgovernment subsidies and promotion activities. As of 26 May, the totaltransaction value for product categories covered by government subsidiesduring the first phase of Tmall 618 promotions, including home appliances andhome improvement, and mobile phones and digital products, increased by JD.com 618 opening: Transaction value, order quantity, and number of JD.com officially launched its 618 promotions on 30 May. JD.comenhanced itssubsidy efforts for the 618 promotions, with simple and direct discounts earningpositive responses from consumers. In the first hour of the opening event,JD.com’s transaction value, order quantity, and number of ordering users allincreasedover 200% yoy, with over 20,000 brands achieving transaction valuethat tripled year-on-year or more. The upsurge in electrical appliance categories Taobao and Tmall’s 618 apparel transaction share exceeds 50% In the first phase of618 sales, Taobao and Tmall’s (淘宝天猫) appareltransaction value accounted for 50.4% of all platform’s transaction value,ranking first by a wide margin, while the market share of Douyin (抖音) andJD.com (京东) was 28.9% and 3.5% respectively. According to previousreports, Tmall’s apparel sales showed strong growth during the 618 pre-sale Meituan Instashopping: Over 800 brand merchants and retailers double Meituan Instashopping (美团闪购) recently released consumer data insights onthe first phase of its 618 promotionperiod. The data show that from 28 May to 1June, over 50 categories of products–including mobile phones, athletic shoesand apparel, computers, smart devices, small home appliances, majorappliances, eye care products, and men’s cosmetics–at least doubled theirtransaction value compared with last year. Among them, smart devices grewover eight times, computers grew over three times, and athletic shoes and Taobao and Tmall launch own logistics brand Taobao and Tmall Group (淘宝天猫) recently revamped its logistics offerings,launching the high-quality logistics service brand ‘Express Door-to-Door’ duringTmall 618 promotions. It is currently partnering with SF Express (顺丰) as thecourier partner andinviting select merchants to begin beta testing. The logistics Department Stores & Shopping Malls Largest JD MALL opens for Dragon Boat Festival On 31 May,Beijing’s first JD MALL (京东MALL)–located on the Third RingRoad South–officially opened in the Dahongmen commercial district of FengtaiDistrict. As the largest JD MALL by area, this store incorporates century-oldBeijing culture with modern trendy technology and lifestyles. Within its 78,000 Supermarkets & Hypermarkets 7Fresh’s 618 event: Online orders increase by 150% in first 72 hours 7Fresh (七鲜),a supermarket chain under JD.com(京东),achieved a 150%growth in online orders during the 72-hour opening period(from30 May to 1June)of its 618 event, including omnichannel sales. During the period, overallsales of zongzi (rice dumpling) category increa