2026 中国企业出海：全球机会与未来发展白皮书

联合发布单位： 四川省川商经济国际合作商会|四川省归国人士企业联合会成都翻译协会|成都国际贸易集团有限公司|成都服务贸易协会成都高新区欧美同学会|成都海关技术中心|成都商务服务业商会成都市民营经济发展促进中心|成都市青白江区民营经济发展促进中心北京京师（成都）律师事务所|泰和泰律师事务所 西南财经大学外国语学院|西南民族大学外国语学院西华师范大学外国语学院|成都外国语学院亚非语言学院 主创研究机构： GalaxyLink出海星链|未来外交官公益计划 参考文献 本白皮书中宏观经济背景数据均引自以下国际权威机构公开出版物，GalaxyLink出海星链平台商机分布、行业占比等数据为平台实时统计数据。 1.UNCTAD.WorldInvestmentReport2023:InvestinginSustainableEnergyforAll.Geneva:UnitedNations,2023.2.WTO.WorldTradeReport2023:Re-globalizationforaResilient,InclusiveandSustainableFuture.Geneva,2023.3.UNCTAD.WorldInvestmentReport2025(AdvancedRelease).Geneva:UnitedNations,2025.4.UNOPS.AnnualStatisticalReportonUnitedNationsProcurement2024.UNOPS,2024.5.WorldBank.GlobalPublicProcurementDatabase(GPPD)&AnnualReport2025.6.WTO.AgreementonGovernmentProcurement(GPA).7.Google,Temasek,andBain&Company.e-ConomySEA2025.November2025.8.PwCMiddleEast.MiddleEastEconomyWatch.November2025.9.Deloitte.2025GlobalChiefProcurementOfficer(CPO)Survey.DeloitteConsulting,2025.10.WorldEconomicForum.FutureofJobsReport2025.Geneva:WEF,January2025.11.EdelmanTrustInstitute.2026EdelmanTrustBarometer:TrustAmidInsularity.Edelman,January2026.12.中国翻译协会.2025中国翻译行业发展报告.北京,2025.13.全球语言服务行业协会（GALA）.GlobalLanguageServicesIndustryStatistics2025.14.中华人民共和国商务部（2023—2025年）.中国对外投资合作统计公报.15.SaudiVision2030.OfficialStrategicDocument.https://www.vision2030.gov.sa16.中华人民共和国外交部.澜湄合作专栏联合公报与领导人会议宣言.17.国家国际发展合作署.《澜湄合作五年行动计划（2023—2027）》 编委会与合作机构 本白皮书由多家专业机构协作完成，旨在整合跨行业数据与全球化服务资源，为中国企业出海提供战略指引与实操参考。 目录 参考文献...................................................................................................................................................................1编委会与合作机构.....................................................................................................................................................1主创研究机构介绍.....................................................................................................................................................3执行摘要...................................................................................................................................................................4第一章研究框架与数据体系....................................................................................................................................51.1多维权威数据来源.....................................................................................................................................51.2核心研究逻辑............................................................................................................................................5第二章全球化趋势与出海新窗口.............................................................................................................................62.1全球化4.0：从「溢出」转向「响应」......................................................................................................62.2地缘政治波动与新型机遇窗口...................................................................................................................6多极化格局：去中心化的红利.................................................................................................................6WTO数字贸易议程：规则的红利............................................................................................................62.3数字原住民企业（DNE）的崛起...............................................................................................................6第三章全球采购市场深度解析.................................................................................................................................83.1全球市场整体规模与活跃度.......................................................................................................................83.2行业活跃度排名（标讯数量+增速）..........................................................................................................83.3区域市场分布与活跃度..............................................................................................................................83.4核心区域需求扫描.....................................................................................................................................9中东（GCC）：非石油经济的战略性转型..............................................................................................9东南亚：数字经济的爆发式增长............................................................................................................10非洲：公共服务与基础设施的蓝海........................................................................................................103.5国别产业优势对比分析............................................................................................................................103.6跨国采购常见类型与适配企业指南...........................................................................................................103.6.1核心采购类型详解.................................................................................................................................113.6.2采购类型核心差异对比表......................................................................................................................123.6.3低门槛入局核心建议......................................................