品牌财务期刊：建设信任，保障增长

Building Trust,Securing Growth The Newera of BraNd Power iNBaNkiNg Contents Brand Finance Journal 2025 Banking 500 SPONSORSHIP FEATURE:60Emerging Sponsorship Trends Among Banking Brandsby Scott Moore,Sports Services Senior Consultant, Brand Finance Brand Equity Data Dive Deeper intoBrand Value andWhat Drives It Industry and regionalcomparisons of brand strengthfrom our annual global researchstudy of over 6000 brands by David Haigh,Editor-In-Chief, Chairman, Brand Finance The global banking landscape stands ata crossroads shaped by unprecedentedgeopolitical tensions, rapid technologicaladvancements, and changing consum-er trust dynamics. These factors meanthat measuring brand value and brand Meanwhile, new digital-first banks areperceived as offering an excellent user Banking SectorValue Tables The insight in this reportis derived from our proprietarybrand equity research data This means that there is a risk for sometraditional banks to get caught in themiddle, losing customers in both direc-tions. Meanwhile, there are brand risksat startup banks caused by core bankingerrors, while experienced bank brandsface greater risk of technical disruption.In early 2025, Barclays bank suffered Our ranking tables of the top500 banking brands in theworld by value from 2007 to 2025 In our latest Brand Finance Banking500 report, we explore not only whichbanking brands lead in value, but criti-cally, how these brands are adapting to a brandirectory.com/banking Much of this is available viaBrandirectory, our online brandvalue database where we rankthe world’s leading brands bytheir values across 31 sectors SustainabilityPerceptions Traditionalbanks,confronted withregulatory complexities, digital trans-formationimperatives,and intensemarket volatility are consolidating theirstrengths and refining their brand archi- Our report on the contributionthat perceptions of sustainabilitymake to the values of the world’sleading brands Geopolitically, we see the Middle Eastemerging as a pivotal intermediary be-tween East and West, boosting the valueof banking brands in that region. Mean-while, the global expansion of Chinesebankscontinues,particularly across "Bankingbrands today arenot just facilitatorsof financialtransactions;they are cornerstones Brandirectory is the gateway tomuch deeper insight to what drives BrandGuardianship Index In the face of rising online banking scamsand geopolitical uncertainty, the impor-tance of trust has surged. Brands able todeliver robust security, seamless digitalexperiences, and clear communicationare poised to dominate retail banking.Increasingly, some consumers are plac-ing their confidence in larger, well-estab-lished banks capable of navigating regula- Our measure of the contributionthat CEOs make as “guardians” Banking brands today are not just fa-cilitators of financial transactions; theyare cornerstones of global trade, trustedadvisors in wealth management, andcritical players in shaping the econom- of the value of their brandsbrandirectory.com/ Brand Value Reports Request your own custom brandvalue report, providing a detaileddiagnosis of brand strength andvalue relative to competitors withroyalty rates and cost of capital This new report, based upon Brand Fi-nance’s own extensive market researchand analysis, should be the first step inprotecting and building your bankingbrand. Brand Finance stands ready tomeasure your brand's true value, help Both ends of the banking market of-fersignificant strengths:experiencedbanking brands are perceived as having Introduction by Annie Brown,Valuation Director, Brand Finance The Banking industry is the largest andmost significant industry globally andrepresents 13% of global brand value.Banks facilitate the economic growth allpeople, businesses, and countries seek in Significant regulatory and technologicalchange has ensued since then, and webelieve 2025 will mark the beginningof a new era of banking, in which brand This year, we have launched an updated,statistically-testedapproach to evalu-ate the strength of brands. Our evolvedBrand Strength Index identifies the atti- To navigate this, choosing the right bankas a trusted partner and advisor is a mis-sion critical exercise for all segments:individuals, small and medium sized en-terprises, large corporates, and any enti-ties in between. The ubiquity and gravityof this choice means banks must engen-der trust by focusing on the attributeswhich are important to each customer This commercially grounded approachis indispensable to all bank CMOs whendeveloping their marketing and brandstrategies to navigate the next era of Thisreport marks the 19th iterationof Brand Finance ranking the world’smost valuable banking brands, whichwe launched partially in response to the day, customer-exclusive experience was designedto deepen engagement and thank customers. “Theevent set a new precedent in the industry, demon-strating our dedication to putting our customers at Top 500Banki