植根于社区：驱动集体捐赠的基础设施

The Infrastructure Powering Note from the Authors The future of philanthropy is abundant, and collective giving offers a vivid example of how thatfuture is already taking shape. In our first report,In Abundance: An Analysis of the ThrivingLandscape of Collective Giving in the U.S.(Loson-Ceballos & Layton, 2024), we documented thescale and energy of this movement. The second report,Patterns in the Tapestry: A Typology of Specifically, this report turns attention from the visible growth of collective giving to theunderlying root system that makes that growth possible: the infrastructure that anchors That durability is shaped by infrastructure: the organizations, relationships, and systems thatsupport collective giving beyond individual groups themselves. Together, hosts, networks, Drawing on survey data and in-depth interviews, this report reflects a consistent refrain:collective giving does not sustain itself through individual commitment alone. Its ability to We complete this report at a moment of both challenge and possibility for philanthropy. Cutsin U.S. funding for nonprofits and international aid, coupled with mounting criticism of thesector, have heightened attention to the role of everyday givers and the systems that facilitate The opportunities identified in this report are grounded in empirical analysis and informed bydialogue with key actors across the field. They constitute the central contribution of this work: a We present an evidence-based argument and outline practical steps for leaders, funders, andadvocates to invest in the systems that sustain participation and leadership over time. Our aim isto provide insights that guide action and strengthen the infrastructure that supports collective In solidarity,Adriana and Michael Dr. Michael D. LaytonW.K. Kellogg Community Philanthropy ChairDorothy A. Johnson Center for Philanthropy Dr. Adriana Loson-CeballosCo-founder P R EF ER R ED C I TAT I O N Loson-Ceballos, A., & Layton, M. D. (2026).Rooted In Community: The Infrastructure PoweringCollective Giving. Dorothy A. Johnson Center for Philanthropy at Grand Valley State UniversityandPhilanthropy Together.https://johnsoncenter.org/wp-content/uploads/2026/02/rooted- Acknowledgements, Disclosure, This report was made possible by the generosity, insight, and time of many individuals andorganizations across the collective giving ecosystem. We are grateful to the infrastructureleaders and funders who shared their experiences and perspectives through interviews andconversations, grounding this research in lived practice. This work is the result of a collaborativepartnership between the Dorothy A. Johnson Center for Philanthropy (Johnson Center) at Grand In the interest of transparency, we also name the relational and institutional context in which thisresearch was conducted. Philanthropy Together, a primary partner in this project and a focus ofanalysis in this report, also provided funding support and played a central role in facilitating accessto infrastructure leaders for interviews. In addition, members of the research team are themselves For clarity and consistency in reporting, study participants are grouped into two primarycategories: (1) infrastructure leaders, including hosts, networks, field catalysts, and platformproviders; and (2) funders, including both collective giving supporters and field-levelphilanthropic funders. To protect participant anonymity, these broad labels are used as the Table of Contents Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .viElements of the Collective Giving Infrastructure. . . . . . . . . . . . . . . . . . . . . . . . . . .viiiIntroduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1Methodology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Findings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Executive Summary Collective giving offers one of the most community-rooted and accessible entry points intophilanthropy and civic life today. As documented inIn Abundance: An Analysis of the ThrivingLandscape of Collective Giving in the U.S.(Loson-Ceballos & Layton, 2024), more than 4,000collective giving groups engaged 370,000 participants and mobilized an estimated $3.1 billion This report examines the infrastructure that enables collective giving to function at scale.Infrastructure refers to the organizations, relationships, and systems that support collectivegiving beyond individual groups. Drawing on survey data, interviews with infrastructure leaders What We Mean by Infrastructure Infrastructure is the ecosystem that sustains collective giving. It includes: •Hosts that provide fiscal and operational stability.•Networks that connect circles and foster shar