2025年上半年印度购房者情绪调研报告

FOREWORDFOREWORD MR. ANUJ PURI Group Chairman | ANAROCK The first half of 2025 reaffirms Indian realestate’s role as a dynamic and resilient pillar ofthe economy, amid ongoing global uncertainties,sanctions, and U.S. trade tariffs. India’s real Interestingly, premium and luxury housing havestrengthened their position, with 36% of buyersnow favouring homes priced between 90 lakh and1.5 Cr, a sharp reversal from pre-COVID trends.In contrast, the affordable housing segment(<45 lakh) has seen demand slide to just 17%from 36% recorded in H1 2020, driven by buyer CONTENTSFOREWORD..................................................... 01SURVEY METHODOLOGY............................. 02DEMOGRAPHIC PROFILE............................. 03OVERALL SURVEY RESULTS....................... 04-21MORE ABOUT YOUR CITY Leading developers across the country’s top 7cities launched close to 2 lakh housing units,compared to nearly 2.28 lakh units during thesame period in 2024 — a measured year-on-yearmoderation of 13%. This strategic pacing of newsupply reflects the sector’s focus on sustainablegrowth, quality delivery, and aligning inventorywith evolving buyer preferences. Housing salesalso mirrored this trend, indicating a phase of Meanwhile, market activity shows a decisivetilt toward newly launched projects, with theready-to-new launch ratio dropping to 16:29 – acomplete shift from the 46:18 seen in early 2020.This reflects growing trust in large, branded While end-users still dominate purchases (65%buying for self-use), investor participation hasedged up to 35%. Significantly, recent repo ratecuts have lifted sentiment – 83% of homebuyers EMERGING CONSUMER TRENDS This year’s Consumer Sentiment Survey capturesthese changes with precision—highlightinghow end-user demand continues to dominate,how the quest for larger, high-quality homesremains undeterred by rising prices, and howinvestors are recalibrating strategies to tap into India’s real estate market is evolving, driven bytechnology, trust in reputed developers, and agrowing demand for sustainable, community-focused living. These trends signal the beginningof a new growth phase. For policymakers,developers, and investors, the insights serve asboth a reflection of today’s landscape and a guide This survey, conducted across 14 cities, revealsthat real estate continues to command investorconfidence, with 63% naming it the most SURVEYMETHODOLOGY DEMOGRAPHICPROFILING ANAROCK Consumer Sentiment Survey is an attempt to gauge homebuyers’preferences in the prevailing scenario, invariably leading to emergence of The main aim of the survey is to provide all stakeholders – consumers,developers, investors, sellers, and owners including local and expatriates– deeper insights into the Indian property market purely from a consumerperspective. This survey was conducted by ANAROCK Research & Advisory The sample was carefully selected so that it would give a relativelyfair representation of the overall population demographics in terms ofgeographical distribution, gender, and age. Thereafter, the answers collected Best Asset Class for As per the current situation, which isthe best Asset Class for investment? Real estate is the most preferred asset class for investment among Real estate, as the best asset class option, has seen a 4% jumpcompared to the same period of the previous year. Over 63% ofrespondents now consider real estate as the best investment option, In contrast, preference for gold witnessed a meagre incline, althoughranking at the bottom of respondents’ investment options despite the Notably, investor sentiment toward the stock market has declined byeight percentage points over the past year, influenced by volatilityin the Sensex and Nifty, driven by global economic uncertainties,trade sanctions, and U.S. tariff measures. Consequently, only 22% of Future Plans for their When we asked investors abouttheir future plans / goals for theirinvestment – those who chose other Real estate has become a pivotal asset classwithin the portfolios of many investors,serving as a critical mechanism for portfoliodiversification. Recent survey data highlightsa noteworthy trend: 44% of respondents whodiversified their investments are increasingly The second most prevalent motivation forinvestment, indicated by 24% of participants,is the strategic intention to leverage capitalgains for future entrepreneurial endeavours.Following closely, 16% are focused onestablishing an emergency fund, while 12% 70% Millennials & 46% Generation-X respondentsintend to utilize their investment gains for End-use orInvestment The Indian residential market continues to bepredominantly driven by end-users, with over65% survey participants buying propertiesfor self-use. In comparison to the previoussurvey (H1 2024), there has been a 2% fall inthe share of participants seeking property 35% of the prospective buyers aim to buya property from an investment perspective.Given that real estate prices