播客新篇章的三大主要指标

Three Major Indicators ofPodcasting’s Next Chapter #1Trends You Weekly Time Spent With Podcasts U.S. Population 13+ million hours per week 355% Increase+603 million weekly hours of podcast listening Three Major Indicators ofPodcasting’s Next Chapter #1Trends #2First-Years You Podcast consumers who started listeningto/watching podcastswithin the last year (20% of U.S. Weekly Podcast Consumers) Podcast consumers who started listening to/watching podcastsfive years ago or more(25% of U.S. Weekly Podcast Consumers) 35 Three Major Indicators ofPodcasting’s Next Chapter #1Trends #2First-Years You The only service that measures podcast listening, not downloads (WeeklyPodcastConsumers:40%ofU.S.Population13+) The Evolving EarThree Takeaways ChangingBehaviors Changing Demographics AI(artificial intelligence) Device used to listento podcastsmost often Podcast Listening: Do you ever listen to…? U.S. Weekly Podcast Consumers | Age 13+ | Q1 2025 Have you ever started listening to the audio-only versionof a podcast after discovering its video version? U.S. Weekly Consumers of audio-only and video podcasts | Age 13+ | Q2 2025 72% Service usedmost oftento listen to podcasts U.S. Weekly Podcast Consumers | Age 13+ | Q1 2025 Top fourservicesusedmost oftento listen to podcasts U.S. Weekly Consumers | Age 13+ | Q1 2025 Be prepared for the constant disruption of Demographics: Gender U.S. Weekly Podcast Consumers | Age 13+ | Q1 2025 U.S. Weekly Podcast Audience Size (Rank) Age 13+ | Q4 2025 New Heights with Jason& Travis Kelce Rank #14 Rank #10 U.S. Weekly Podcast Audience Size (Rank) Age 13+ | Q4 2025 Rank #38 71% of audience are women Q1–Q3 2025 Demographics: Political Affiliation U.S. Weekly Podcast Consumers | Age 13+ | Q1 2025 Demographics: Ethnicity U.S. Weekly Podcast Consumers | Age 13+ | Q1 2025 Be prepared for a diversity of people and opinion Have you ever listened to a podcast that wasnarrated by an artificially generated (AI) voice? U.S.Weekly Consumers | Age 13+ | Q2 2025 24% Three Major Indicators #1Trends #2First-Years #3You Be prepared for podcasting to be creator-led