Core Concept: "重新定义∙出行时代" (Redefining the Era of Mobility)
Objective: Break traditional launch formats (e.g., speeches, car introductions) by adopting a talk show format to explore how modern technology redefines future mobility.
KOL Selection:
Luojisi (罗辑思维) host: Leverages expertise in knowledge sharing and audience engagement to introduce product features and core values.
Role: "重新定义" voice, bridges knowledge and lifestyle, and drives topic discussions.
Communication Strategy:
Utilize the KOL's influence to generate consumer interest and spark discussions around "redefinition."
Alternative KOL options: Wei Kunlin (scientist), Zhang Chi (designer), Zhu Guangquan (host).
Part 2: Creative Display
Opening Video (0'30):
Theme: "Modern Technology Redefining Our Lives"
Content:
Chapter 1: "We Are in an Era of Redefinition" (highlights technological advancements like connectivity, automation, and data processing).
Chapter 2: "Where Will the Next Redefinition Be?" (positions Hyundai as a leader in redefining mobility).
Virtual Reality Reveal:
Technology: VR effects combined with vehicle USPs (e.g., IONIQ's E-GMP platform) to create a futuristic launch.
Execution:
IONIQ赋能科技: Showcase USPs through tech-inspired visuals.
HYUNDAI赋能智慧: Align with the vision of future mobility and premium lifestyle.
Dynamic Reveal: Use projection and immersive lighting to unveil the vehicle with a "redefinition" theme.
KU Mobility Scene Show:
Paths: City活力路径, 户外探险路径, 郊区露营路径, 未来隧道路径.
USP Integration:
Safety: Outdoor rocks + safety features.
Autonomous Driving: City scenes + AD capabilities.
