2025年年终全球音乐行业报告

YEAR-END MUSICREPORTCMUSC12025/2025 REPORT To many, 2025 might have looked like the year the music industry finally slowed its pace, but through the lens ofour data at Luminate, we saw a year where the industry shifted into another gear. We are incredibly proud to shareour 2025 Year-End Music Report, a project that represents far more than just a collection of statistics. INTRODUCTION decade-long "growth at all costs" mentality that marked the early streaming era. In its place, we witnessed the riseof a more sophisticated, intentional and data-driven era in which music is defined not just by a stream but by itsdeep integration into the total global entertainment experience. 2025 in music was defined by a paradox: While global On-Demand Audio (ODA) streaming continued to climb)reaching a +9.6% growth rate, the domestic U.S. market began to show unmistakable signs of a mature marketSwift's The Tortured Poets Department 2024 rollout, and then the October release of her The Life of a Showgirlshattered those expectations. surpassing the debut of Tortured Poets and becoming the biggest album release in music history. Thisnumbers, we discovered a vibrant and diversifying landscape where Rock and Christian/Gospel led U.S. genregrowth, and international markets including Japan and Brazil emerged as the new engines of premium streaming entertainment intelligence, keeping pace with industry shifts and evolution. We are no longer just tracking plays:entry of Al Artists into the mainstream charts.Our report is organized into five core pillars: 1. Consumption Metrics & Vital Stats: A deep dive into the more than 100.000 ISRCs delivered to DSPs daily and the streaming surge of Q3 20252. Premium Pricing & ARPU: An analysis of how major platforms such as Spotify and Amazon Music have 4. Global Fandom: A study of Import/Export power rankings, identifying how local culture in markets including 5. The Al Frontier: A look at the commercial success of Al entities such as Xania Monet and the complexconsumer sentiment surrounding generative music The Transmedia Ecosystem In 2025, the streaming-only era was officially left behind. Discovery is no longer a linear path, and Luminatedata shows that the most successful artists are those who inhabit multiple spaces simultaneously. We saw theTransmedia Artist emerge as a dominant force this year. Whether it was the legacy catalog of Led ZeppelinBroadway and the global charts in Wicked, the cross-platform surge is the new standard for success. that powers every other form of media, making the stream just one small part of a much larger narrative. Throughout this year, I have asked many in the music industry two questions: When will an Al artist reach #1 on the Billboard Hot 1o0, and do you care? The answers I've received are as varied as the data points we trackAnd then, in September 2025, a reported $3 million advance for Al creation Xania Monet gave a wake-up technology and talent. Xania Monet didn't just exist in a lab, she made history as the first Al-generated artist toappear on a Billboard radio airplay chart, reaching the Top 30 on the Adult R&B Airplay chart with "How Was ISupposed to Know?" of listeners are stll looking for that irreplaceable human spark, as 45% expressed discomfort with Al being usedfor original compositions.Moving forward, the debate won't be just about when Al artists reach the top of the Billboard Hot 100 but also inherent value of human creation in a world of infinite content is our industry's most vital challenge. In the comingmonths, Luminate will continue to provide clarity on the scale and impact of Al-generated music on the industry.A Roadmap for 2026 understanding of how music interacts with film, gaming, regional cultures and the evolving habits of a modern nuances of the 19th consecutive year of U.S. vinyl growth or exploring the vast potential of the Middle Eastern andAfrican markets, I hope these insights provide you with the same sense of excitement and clarity that they havegiven me, as we head into another year for the music industry. Luminate is the entertainment industry's most trusted data partner, delivering the most essential, objective andtrustworthy insights to drive businesses forward across music, film and television. Operating at the intersection oftechnology and creativity, Luminate manages 30 trillion data points from hundreds of verified sources and isglobally recognized for its Al achievements. The company's products and expert consultative services offerunparalleled cultural significance, consistently fueling Billboard's authoritative music charts for over 30 years,driving Variety's Streaming Originals charts and acting as an official data source for the Golden Globes. Luminate isan independently operated company, a subsidiary of PME TopCo., a joint venture between Penske MediaCorporation and Eldridge ABOUTLUMINATE CONSUMPTION METRICS & VITAL STATS PREMIUM PRICING CONSUMPTONMETRCS Global Metrics GLOBAL