银行支付的兴起：商家如何降低成本并增加收入

x The rise of pay by bank: How merchants canreduce costs and grow revenue Executive summary ●Our analysis indicates that pay by bank (PBB) solutions in the US are likely to meetconsiderable demand driven by increasing consumer willingness to try new payment PBB solutions are increasingly serving high-impact use cases such as e-commerce andbill pay. The ongoing shift away from revolving credit towards debit and ● ●Successful PBB implementation requires aligning functionality with consumer needs,forging partnerships with banks and payment processors, and promoting theadvantages of PBB to both merchants and consumers. Ecosystem players need to ●Merchants will increasingly need to embrace alternative payment methods like PBB dueto changes in consumer preferences. This provides merchants with the opportunity to ●Collaboration with payment service providers enables merchants to navigate theevolving payment landscape, tailor solutions to customer preferences, and maximize Introduction Electronic payment methods are continuing to grow in importance. The shift from credit- todebit-based payments has accelerated the continued decline of cash and broughtaccount-based solutions to the fore; the United Kingdom and the United States are prime Definition of pay by bank Pay by bank (PBB) is a direct payment from a customer's bank account to a business’sbank account without using a payment card. One example of a typical payment flow is asfollows: a customer chooses PBB as the preferred payment option at checkout (1) and then Source: Lipis Advisors summary of transaction flow using standard ACH rails. Note that Same Day ACH or instantpayments are even faster for steps 3, 4, and 5. A more concrete example is that of iDeal in the Netherlands (see Figure 2 above). Thecustomer selects iDeal as their payment method at checkout and chooses their bankwithin the online checkout platform (1). The customer is subsequently directed to theirmobile banking app or online banking portal where iDeal retrieves the merchant's payment customer's bank processes the payment (4). Following this, settlement instructions for thepayment are forwarded by Worldline to the European Central Bank (ECB) for processing (5)where the ECB settles the amount and informs Worldline of the completed transaction (6). There are several advantages for both consumers and merchants with PBB solutions PBB is a bank transfer, so merchants typically pay less to accept them than with a cardtransaction while still leveraging bank-led security measures (e.g., different authenticationmethods, encryption, and fraud detection). PBB solutions also promote customer trust assharing sensitive consumer financial information is tokenized and limited to third parties Aim of the study Consumers, merchants, and banks have shown increasing interest in understanding thefundamentals of PBB, what will drive its growth, and what the business case for financialservice providers, merchants, marketplaces, and billers is to adopt this payment method.Lipis Advisors believes that consumers and merchants in the UK and the US are ready to State of bank payments today The global shift from in-store to online purchases, the use of electronic payments, and theadoption of digital financial apps and services were accelerated by the COVID-19pandemic. In some markets, however, PBB solutions have been well-known for years withboth great and moderate success. The US market may be the world’s largest economy, but Out of the five markets considered, the Netherlands and Spain have clear market-leadingPBB services, all resulting from industry-led cooperation enabling consumers to make A2Apayments across multiple use cases. Germany’s main solution, giropay, which is owned bynumerous public and private German banks, has failed to gain significant traction in either Payment trends Digitalization The overarching theme in payments has been digitalization. Cash usage has steadilydeclined for decades as the convenience, familiarity, and security around electronicpayments have increased. This was compounded by the growth of e-commerce, with GlobalDataWorld Bank Shift from credit to debit Credit cards are not as popular in continental Europe as in the US or even the UK; this is forseveral reasons including the lack of rewards points to incentivize credit usage and because some other countries stigmatize the use of credit for daily purchases.4While creditcard usage is significantly higher in the US than in any European market, growth in debitcard usage began exceeding that of credit cards, a trend likely to continue. An EY study of the US found that payment habits of younger generations – specifically Generation Z – areshifting and include more willingness to save and a stronger preference towards using debitcards and alternative payment methods.5 Open banking Open banking allows third parties to access consumer financial data (with the consumer'sconsent) via application programming interf