银行支付的崛起：商户如何降低成本并增加收入

x Pay now The rise of pay by bank: How merchants canreduce costs and grow revenue Executive summary ●Our analysis indicates that pay by bank (PBB) solutions in the US are likely to meetconsiderable demand driven by increasing consumer willingness to try new paymentmethods and merchant demand for cost-effective alternatives to card payments. ●PBB solutions are increasingly serving high-impact use cases such as e-commerce andbill pay. The ongoing shift away from revolving credit towards debit andaccount-to-account products, plus the potential cost savings make PBB even moreattractive to consumers and merchants.●Successful PBB implementation requires aligning functionality with consumer needs,forging partnerships with banks and payment processors, and promoting theadvantages of PBB to both merchants and consumers. Ecosystem players need toassess their own capabilities and consider partnering with service providers to fill anygaps in their offerings to consumers and merchants.●Merchants will increasingly need to embrace alternative payment methods like PBB dueto changes in consumer preferences. This provides merchants with the opportunity toadapt to changing demands and capitalize on emerging trends.●Collaboration with payment service providers enables merchants to navigate theevolving payment landscape, tailor solutions to customer preferences, and maximizebenefits from modernization efforts. Introduction Electronic payment methods are continuing to grow in importance. The shift from credit- todebit-based payments has accelerated the continued decline of cash and broughtaccount-based solutions to the fore; the United Kingdom and the United States are primeexamples of this phenomenon. Alternatives such as pay by bank (PBB) are gaining inpopularity, fueled by the combination of instant and ACH payments and open banking. Definition of pay by bankPay by bank (PBB) is a direct payment from a customer's bank account to a business’s bank account without using a payment card. One example of a typical payment flow is asfollows: a customer chooses PBB as the preferred payment option at checkout (1) and thensecurely makes a connection to their bank account through an open banking paymentsnetwork like Plaid and authorizes the payment (2). Once the payment is processed (3)(4),the merchant receives the funds (5). Source: Lipis Advisors summary of transaction flow using standard ACH rails. Note that Same Day ACH or instantpayments are even faster for steps 3, 4, and 5. A more concrete example is that of iDeal in the Netherlands (see Figure 2 above). Thecustomer selects iDeal as their payment method at checkout and chooses their bankwithin the online checkout platform (1). The customer is subsequently directed to theirmobile banking app or online banking portal where iDeal retrieves the merchant's paymentdetails via API and automatically populates the routing information (2). Once confirmed bythe customer, the prefilled iDeal payment is submitted to the consumer’s bank (3). Usingthe low-value real-time infrastructure in the Netherlands, operated by Worldline, the customer's bank processes the payment (4). Following this, settlement instructions for thepayment are forwarded by Worldline to the European Central Bank (ECB) for processing (5)where the ECB settles the amount and informs Worldline of the completed transaction (6).Upon receiving confirmation, the merchant's bank credits the merchant's account (7), andsubsequently, the merchant receives payment confirmation from their bank, typically withinseconds (8). There are several advantages for both consumers and merchants with PBB solutions PBB is a bank transfer, so merchants typically pay less to accept them than with a cardtransaction while still leveraging bank-led security measures (e.g., different authenticationmethods, encryption, and fraud detection). PBB solutions also promote customer trust assharing sensitive consumer financial information is tokenized and limited to third partiesauthorized by the customer. As instant payments become more available in the globallandscape, PBB benefits from instant settlement, offering immediate confirmation to boththe sending and receiving parties. Additionally, merchants have immediate access tofunds, which supports healthy cash flow and reconciliation. Aim of the study Consumers, merchants, and banks have shown increasing interest in understanding thefundamentals of PBB, what will drive its growth, and what the business case for financialservice providers, merchants, marketplaces, and billers is to adopt this payment method.Lipis Advisors believes that consumers and merchants in the UK and the US are ready toembrace PBB, especially services powered by open banking, which provides high-qualityUX. This study aims to educate market participants on and build confidence in theadoption, performance, and ROI of the PBB opportunity. Our methodology consisted ofcollating internal, second, and third-party data as well as in