现实审视：沉浸式技术发展与应用的核心趋势

Key trends in the development and adoption of immersivetechnologies Emerging Technology & Industry PracticeSeptember 2025 Report Cam Rincon,Jorge PerezAda Lovelace Institute Contents 3How to read this paper6Executive summary12Introduction28Trend 1: Niche adoption38Trend 2: Specialised use cases in diverse industries77Trend 3: Increased integration with generative AI89Trend 4: Market dominance of big technology companies97Conclusion99Methodology108Acknowledgements109Appendix140About the Ada Lovelace Institute How to read this paper If you are interested or involved in regulation and policy for immersivetechnologies: Read the ‘Executive summary’, ‘Introduction’ and ‘Conclusion’ for an overview ofour keyfindings on the immersive technology landscape, the challengessurrounding them and the methodology of our research. Read ‘Trend 1: Niche adoption’ to understand how immersive technologies havebeen adopted and the challenges associated with it. Read ‘Trend 2: Specialised use cases in diverse industries’ to understand howimmersive technologies are being used in different industries, and theregulatory bodies relevant to its impacts across sectors. Read ‘Trend 3: Increased integration with generative AI’ to understand howimmersive technologies are being deployed alongside generative AI models andthe challenges and risks of this trend. Read ‘Trend 4: Market dominance of big technology companies’ to understandhow such companies are dominating the immersive technology landscape, andthe challenges and risks associated with this. If you are involved in sector-specific regulation and policy for immersivetechnologies: The ‘Executive summary’, ‘Introduction’ and ‘Conclusion’ provide an overview ofour keyfindings on the immersive technology landscape, the challengessurrounding them and the methodology of our research. Read the ‘Vertical sector use cases’ subsection under ‘Trend 2: Specialised usecases in diverse industries’ to understand current uses of immersivetechnologies. If you are involved in horizontal regulation (e.g. as an equality or educationregulator): The ‘Executive summary’, ‘Introduction’ and ‘Conclusion’ provide an overview ofour keyfindings on the immersive technology landscape, the challengessurrounding them and the methodology of our research. Read the ‘Horizontal regulation’ subsection under ‘Trend 2: Specialised usecases in diverse industries’ for an overview of horizontal regulation relevant toimmersive technologies, and areas that may require specialised considerationthrough guidance. Read the ‘Horizontal sector use cases’ subsection under ‘Trend 2: Specialiseduse cases in diverse industries’ to understand how immersive technologies arebeing used in industries relevant to your area, and the current regulatorylandscape for these uses. If relevant to your area, read ‘Trend 3: Increased integration with generative AI’and ‘Trend 4: Market dominance of big technology companies’ to understandkey developments and needs of regulators and policymakers related to thesetrends. If you are a researcher who is interested in the immersive technologylandscape: Read the ‘Executive summary’ for an overview of the keyfindings and reportstructure. Read the ‘Timeline of immersive technologies’ section to understand the historyof immersive technologies. Read the introduction to ‘Trend 1: Niche adoption’ followed by the subsections‘Lack of widespread consumer adoption’ and ‘Niche enterprise adoption’ for anoverview of the extent to which immersive technology has been adopted today. Read the introduction to ‘Trend 2: Specialised use cases in diverse industries’followed by the subsections ‘Key sectors’ and ‘Specialised functions’. Read ‘Trend 3: Increased integration with generative AI’ to get an overview ofhow immersive technologies are merging with generative AI, and the challengesand risks of this. Read ‘Trend 4: Market dominance of big technology companies’ to understandhow such companies are steering the immersive technology landscape. Read ‘Methodology’ to understand how this study was conducted. If you are an interested user of immersive technologies: The ‘Executive summary’ gives an overview of the keyfindings.Read the ‘Timeline of immersive technologies’ section to understand the historyand likely future trajectories of immersive technologies.Read the ‘Conclusion’ to understand the open questions and challenges ofimmersive technologies. Executive summary Immersive technology is an umbrella term for interactive technologies such asvirtual reality (VR), augmented reality (AR), mixed reality (MR) and immersivevirtual worlds (IVWs). These technologies promise to expand our sensoryexperiences of the digital world. They vary in their placement on the virtuality–reality spectrum depending on the degree of immersion they provide.1 Traditional digital interfaces, such as digital screens, function as maps of digitalinformation that can be searched. In contrast, immersive technologies seek totra