2026年全球100大趋势报告
Foreword desire—86% are drawn to encounters that inspire awe, wonder, ora renewed worldview, and trends such as Immersive wellness(page 246) show how some brands are already guiding profoundpersonal journeys. A metamorphic current is surging into 2026,where breakdown gives way to breakthrough. Trendsetting gen Zers are turning technology to their advantage:70% say they like the idea of escaping to a different reality throughtech and nearly half (49%) report forming a meaningful relationshipwith AI. Technology is already reshaping our experience of reality. InHyperreality (page 29), the line between real and generated becomesmeaningless, while AI storyworlds (page 260) offer adaptive narrativeworlds we can cocreate and inhabit. Welcome to the 12th edition of “The Future 100,” where a dystopianbackdrop sparks defiant strength and courageous creativity. Afteranother year marked by upheaval, a bleak outlook is being met witha surge of ingenuity. In Entropism (page 17), decay and breakdownare reimagined by designers as a route to renewal, while Apocalypticglamor (page 175) finds resilience—and even beauty—in adversity.A new class of AI creators and collaborators is also multiplyingpotential in ways we are just beginning to imagine (Syntheticgeneration, page 50). Even as people lean in to blended realities, the desire for humanconnection remains unmistakable: 80% still prefer speaking with ahuman representative when shopping, and 87% value experiencesthat foster connection—with themselves or with others. This humanimpulse is shaping brand strategies. In retail, designers are craftingNext-gen malls (page 189) and Monumental luxury (page 205) to drawpeople back in person through immersive, high-impact experiences.Across culture, the value of connection is evident, from the New ravescene (page 239) to Social health (page 236), demonstrating thepower of shared meaningful experiences. A “dysoptimistic” future is taking shape—one that acknowledgesdarkness but refuses despair. Navigating it will require strength,malleability, and also something softer: the small, uplifting rewardsthat help us withstand turbulent times (Treatonomics, page 179). Thisis a year for building resilience—not just to endure, but also to createspace for imagining what comes next. From the personal to theplanetary, from human engineering to geoengineering the climateitself, the boundaries of what’s possible are being redrawn. The metamorphic current is here and “The Future 100: 2026” is your guide. For many, what comes next is transformation. In “The Future 100:2025,” new realities were a source of escape and solace. This year,something deeper is emerging—a desire for fundamental change.People are craving experiences that elevate, enlighten, and shiftperspective. Transformative experiences (page 102) reflect this Emma ChiuandMarie StaffordGLOBAL DIRECTORS, VML INTELLIGENCE vml.com/expertise/intelligence Travel and Food anddrink Brands andmarketing Culture 21222324252627282930Endurance travel76Nocturnal experiences79Timid tourism81Listening suites83Nano trips86Dark retreats88Luggage-free travel91Three hot destinations93World-building hospitality95Micro-upgrades97 41424344454647484950Elemental dining127Carnivore cuisine129Forgotten flavors131Downsized dining134Beernovation137Apocalypse-proof dining140Three hot ingredients143Culinary collaborations145Water sommeliers148AI gastronomy150 31323334353637383940Democratizing creAItivity100Transformative experiences102The sovereign creator105New-wave sport fandom108Brand democracies111Anthropomorphized branding114Storytelling universes116New-wave activism119Micro-dramas121Brand bastions123 Entropism17Transformation frontier20Truth literacy23Unbounded creativity26Hyperreality29Algospeak31Rewilding male kinship33Screen subcultures36Natural IP39Multiflex cities410102030405060708091011121314151617181920Generative realities46Synthetic generation50Omnisurveillance53Digital intent56Smart play59The reality interface61Creative dataland64Deglobalizing LLMs68RelAItionships evolved70Commercial humanoids73 Health Beauty Innovation 81828384858687888990Resilience wellness233Social health236New rave scene239Joyspans241Pet longevity244Immersive wellness246Climate-resilient healthcare250Heartbreak healing252Contrast recovery254Indigenous remedies257 Monumental luxury205Decadent dining209Beauty longevity tech211Luxury scavenger hunts213Dystopic luxe216Deluxe dating219Luxury adaptation221Elevated textures224Wellbeing status227Shared luxury23071727374757677787980 AI storyworlds260Human engineering264New capitals266Metabolic futures269Coded empathy271Next-wave biomaterials273AI legacy276Sensory augmentation278Geoengineering281Gen beta futures283919293949596979899100 Speculative beauty153Edible allure156Skincarewear159Substack strategies161Seditious beauty163Sleeping beauty165Next-gen gamer glow167Fragrance layering169Rhythmic beauty172Apocalyptic glamor17551525354555657585960 Treatonomics179Gen alpha i
