奥纬论坛：2026三十万之声：洞见全球变革新时代研究报告

What 300,000 voices tell usaboutthe next era of globalchange Foreword Historians might disagree about whichperiod of the past century was the mosttumultuous, but the 2020s are surely onthe shortlist. The global pandemic was justthe beginning; social upheaval, geopoliticalconflict, economic shocks, and technologicaladvancement have left people unsettledand introspective, focusing their energyon things they can control. They are moreconcerned with personal fulfillment and lessfixated on macro issues, moretrustingof smaller communities and lesscredulousof big institutions, more likely to be thrivingbut less likely to feel that way than theywere at the dawn of thisdecade. Now, we have reached a milestone.Atthefive-year mark of this projectwehave amassed almost 300,000 different cutsof opinion, experience, and belief across20 nations, on a growing range of topics.Some of the results are longitudinal, withresponses across all five years. Othersreflect new questions being asked to help usget more closely connected with the ever-changingzeitgeist. At first the data were noisy to the point ofcacophony. But as we began to isolate thesignal in those 300,000 voices, we foundclear evidence of people changing acrossnumerous dimensions, from what they valueand how they feel to how they work and leadto how they invest and spend. Much of thischange is being driven by a new variablethat has quickly taken a central role inbusiness and society: artificialintelligence. We know this because they’ve toldus. Back in 2020, when the world first seemedto wobble off its axis, theOliver WymanForum launched the Global Voices surveyto collect insights across a range of topics,from workforce trends to disinformation,to help business and government leadersunderstand and navigate the changes takingplace. We assumed the pandemic wouldimpact society like other shocks of the20th century, creating a “cohort memory”that would reshape long-term attitudesand beliefs. Our hunch proved correct; theresults were so revelatory that we wereinspired to keep askingquestions. Taken together, these changing social,economic, and personal dynamics arehelping to rewrite the rules of business.Leaders who understand the interplayacross all of these categories will havea major advantage in the years ahead.We hope you find enlightening the essaysand graphics in the pages thatfollow. John Romeo,CEO,Oliver WymanForum Ana Kreacic,COO,Oliver WymanForum Amy Lasater-Wille,Partner,Head of Human Insights,OliverWyman Contents 0204 ForewordExecutive summary 09 1.What we value 26 43 60 75 94 113 7.How we inspire and lead MethodologyAbout the artContributors Executivesummary Half a decade can feel like a blip and an eternity. Newborn babiescan’t even lift their heads, but the typical 5-year-old kid can skipdown the street and construct full sentences. Entire societies canalso transform quickly, as Germany of the 1930s, Russia of the1990s, or Saudi Arabia of the 2010s canattest. On the individual level, major societal change, even if it’s largelypositive, can be disorienting. Today, quality-of-lifegaugesare pinned at record highs, yet many people are feeling worse.The importance they place on every single value we track hasincreased since 2021, led by money (+30%), achievement (+26%),and pleasure and fun (+25%) — yet on average people feel9% worse physically and mentally than they did in 2021. Theyare pouring their energy toward financial independence, closerelationships, health routines, and personal belief systems—and away from activities that feel open-ended orimpossibleto influence, like climate advocacy or consumer activism. Smallerseems to be better; trust has migrated from biginstitutionsto subcommunities of like-mindedpeople. Organizations that design for higher expectations and narrowerbut deeper bonds of trust will earn lasting engagement. Thosethat don’t could find themselves speaking to an increasinglyemptyroom. How wefeel Attitudes toward healthcare are always in flux, but incomeinequality and technology are accelerating the pace of change.Across life stages, people are increasingly triangulating betweenclinicians, AI tools, and peers online — so much so that in 2025,respondents ranked healthcare as the No.1sector poised for AItransformation over the next 30years. Wellness has become a lifestyle. Since 2021, the share ofrespondents practicing at least four wellness activities roseto 30% from 22%, and proactive health monitoring jumped to34% from20%. One clear positive: AI is making marketsmore democratic. For decades, qualityfinancial guidance skewed upmarket, notbecause others didn’t want it, but becausehigh-touch service models (human time,minimums, fee economics) made smalleraccounts hard to serve profitably. AI ischanging the equation, cutting thecostto serve and turning financialguidanceinto a mass-market product. Meanwhile,investors are upgrading themselves: AI usefor investing has jumped to 44% from34%in the past twoyears. Pe