报告| 2026年运动鞋市场报告

Shifting Landscape in a Competitive Market This report provides a data-driven view of the global footwear landscapethroughout 2025. By highlighting competitive dynamics and category Top Global Performers Nike maintained its position as the globalleader in the sneakers market in 2025,finishing the year with 34% across bothgenders. Adidas ranked 2nd with 26%market share and New Balance 3rd with Visibility Shifts Mizunoachieved the overall highestgrowth in social media visibility, with a30%average increase throughout theyear.On ranked 2nd with an average Market Dynamics The sneakers market as a whole declinedoverthe course of the year and isprojectedtocontinueagradualdownward trend over the next 12 months.Among different styles, Retro Trainers are Sneakers Market: Navigating the Slowdown Key Regions Growth by Quarter for Sneakers The sneaker market in Europe and the US experienced a progressive slowdown throughout 2025, a trendalso observed globally. Looking ahead, the European market is expected to contract more sharply, withsales forecasted to decline 5% in Q4 2026 vs. Q4 2025, compared to a more moderate 3% decline in theUS. Despite the US market’s relative resilience, both regions show a consistent quarter-by-quarter Growth: Next 12 Months Over the next year, the female market in the EUis projected to decline 4%, representing thesteepest drop across all segments. In contrast,the female market in the US is expected togrow modestly by 0.6%. Male segments remain Women’ssneaker demand was slightlyconcentratedin the 36–45 and 45+agegroups, while younger women represented asmaller share of the market. Incontrast, menshowed a fairly balanced distribution across Market Share: Stable Podium, Rising PressureGlobal Market 2025 Global Market Share by QuarterTop 10 Brands Nike, Adidas, and New Balance maintained their positions as the three leading sneaker brands in2025, collectively accounting for 74% of the global market. Nike ended the year with a 34% share,followed by Adidas at 26% and New Balance at 14%. While the podium remained unchanged, the An additional 20% of market share was held by the remaining seven brands in the top ten, bringingthe combined share of the top ten players to nearly 95% of the global market. Among the mid-tier Inthe global female market,Adidasovertook Nike to claim the top position in2025,gaining+1.8pp in market share,while Nike declined -2.5pp over the same Visibility Trends: Challengers Rising Global Market Female Market Dynamics In the female market, Mizuno emerged as the clear momentum leader in 2025, showing strong growth across all fourquarters and finishing the year with the highest 12-month average increase (+44%). Onitsuka Tiger accelerated mostsharply in the second half of the year, ranking second by Q4 with 28% average growth. On placed third with a 22.5%12-month average, though its growth slowed over the year. Among the top three brands by market share, New Male Market Dynamics2025 Global Quarterly Growth In the male market, visibility trends were relatively subdued, with no brand showing significant upward momentum.Skechers emerged as the relative leader, maintaining the highest and most stable quarter-on-quarter growth (+22%in 2025 vs 2024). On and Mizuno followed with 20% and 15% growth, respectively, though both experienced gradualslowdown over the year. Among the major players, Adidas grew +5%, New Balance +3.6%, and Nike declined -2%. United StatesConsumer Segments: Top 5 Growth Leaders Over the past 12 months in the US, Puma recorded the strongestgrowth in the Running and Fashion Forward segments for both menand women. Notably, Puma was the only brand to see growth in thefemale Fashion Forward segment, achieving +38%. In Training, NewBalance posted the highest growth among women, while Asics and Model Insights: Top Performers Global Market Sneaker Model Growth2025 Vs. 2024 Over the past 12 months, the Adidas Adizero and Nike P-6000 ranked among the top four fastest-growing sneaker models for both genders. The Puma Speedcat recorded the highest growth amongwomen, rising +206% in 2025 versus the previous year. For men, the Adidas Adizero led with +150% Category Trends: Opportunities Ahead2026 Global Market Forecast Market Share & Forecasted Growth Global Market Performance running sneakers held the largest overall market share throughout 2025 for both men andwomen, followed by retro basketball sneakers. While most sneaker categories are forecasted to decline overthe next 12 months due to broader market trends, the pace of decline and relative market share should guideassortment decisions to balance commercial opportunities and avoid overstock. Retro trainers are the only Exploreadditional insightsto guide yourstrategic and creative decisions atheuritech.com Need a specific insight on a certain category