2025 TECH TRENDSAND ADULTS 50-PLUS January 2025 Table of contents Executive Summary3Tech of the Future6Tech Spending19Tech Ownership23Digital Services28Tech and Social Connection35AI’s Promising Pitch42Barriers to Adoption49Implications55Methodology57Contact61 Executive summary New technology is capturing the attention of adults age 50-plus, potentiallyrecognizing its power to help them age in place. •More than six in ten (63%) are using one or more smart home devices to add ease and functionality to theirhome.•Similarly, interest and use of home safety tech has also increased with almost half (46%) using one or moredevices to help provide peace of mind and 40% expressing interest in using such tech in the future. Health and wellness tech has the potential to meet some of the growing needs ofan aging population. •Many adults age 50-plus (46%) recognize technology can enable a healthy life, with significant interest (47%)expressed for brain health tech such as brain training exercises or wearables to track sleep and stress levels. •In addition, some caregivers (33%) are beginning to embrace tech specifically designed to assist them, whilemany are also leveraging a variety of digital services to aid in their responsibilities. Older adults maintain a steady engagement with a variety of digital services. •Two-thirds (66%) see technology as a means for enriching their lives by making daily life and aging easier. •Adults age 50-plus currently use more than a dozen digital services to help them manage their home,finances, social lives, and personal interests.•Some older adults are using health-related and non-health specific digital services to help them improve ormaintain their health and wellness.•Most of the digital services older adults use are free, with more than half (60%) not willing to pay a fee forsuch services in the future. Executive summary (cont.) Tech spending remains steady year over year among adults age 50-plus. •Slight, but significant, increases in ownership of most of the primary tech devices is seen among older adults in 2024.•Smartphones remain the most common purchase made (26%), with most (62%) having upgraded their phones in the past 2 years.•That said, 2 in 5 older adults held off from making a purchase in 2024 due to finances, with big ticket items such as laptops, smartphones, and wearablesmentioned most. AI awareness and adoption are on the rise across the ages, with significant movement among adults age 50-plus. •The use of AI doubled from 9% in 2023 to 18% in 2024.•Among AI users, the general perception is that it is helpful with most expecting to continue exploring its possibilities as theneeds arise.•Currently, those without any direct experience with AI remain skeptical of its potential. Though interest in new technology is increasing, older adults require some assurances before fully adopting a newtechnology. •Most older adults continue to believe technology is not designed with their age in mind, but there is evidence this perception is fading; 64% agreed with theclaim in 2023 vs. 59% in 2024.•However, concern for the privacy of their personal data remains a top hesitation to purchasing or embracing new technology.•A support service designed specifically with the older adult in mind provides an opportunity for adoption. Seven in ten (71%)agree with a support service,but most older adults think costs for this should be part of the product purchase. Technology of the Future Smart Home Tech Today's technology is revolutionizing how older adultsmaintain their independence while staying connectedto family and communities. Smart home devices that use the home Wi-Fi to add ease andfunctionality to the home, most are manageable through an appon a mobile device. The future of technology looks even more promising,with significant development focused on solutions thatempower older adults to take control of their lives whilealso providing peace of mind. Home Safety Tech 2 Devices for the home that add a layer of safety and security, suchas cameras, alarms, sensors to detect if someone falls, remoteaccess to appliances, lights, thermostat, etc. Todayand tomorrow’s technology includes techdesigned not only for communication, convenience,safety, and entertainment but also for all aspects ofhealth–personal wellness and health, caregiving, andbrain health. Mobility Tech 3 Technology options for getting around, whether that be in thehome or around town. Brain Health Tech 4 Various technologies such as apps for brain training exercises, awearable device to track sleep and stress patterns, etc. Five categories of technology were evaluated in thisstudy. Caregiving Tech 5 Tech devices and services specifically designed to aid in the careof another person, such as motion sensors, schedulingassistants, and online support communities. Each of the new categories of technology capture the attention of olderadults, though with varying degrees of usage and future inte