Skift Meetings：2024会议活动网络化：以活动策划、个性化网络和技术整合创新策略促进联结与互动研究报告（英文原版+译版）（29页）.pdf_三个皮匠报告

TABLE OF CONTENTS Introduction5 Designing for Connection6 Rethinking the Essentials to Master IntentionalNetworking Design9 Networking Tactics13 The Key Role of Destinations and Venues22 How Technology Can Best Support Networking25 Conclusion 28 CMP Credits & Disclaimer29 Hosted by september 17New York city Introduction Networking has always been a cornerstone of business events. It provides uniqueopportunities for knowledge exchange, career advancement, and strategic alliances.However, networking comes in many shapes, many of which go beyond the typical“networking break” or a speed-dating session and technology can be a strong asset. -- it’s very cold. It’s something you need to do to get ahead in business. And my workhas always been from a place where fundamentally human beings need connection.” “Attendees get the most value from networking when they can learnfrom experts, exchange ideas with peers, and meet new people.” Meaningful connections often emerge from peer-to-peer learning. Likewise, breakoutsessions offer great networking opportunities as they push attendees toward in-depthdiscussions. Source: Freeman Trends Report Q1 2024 This report uncovers the evolving ethos of networking and explores how planners canshift from traditional, transactional gatherings to creating environments conducive tomeaningful connections. Featuring insights from industry experts, it examines innovativestrategies in event design, personalized networking tactics, and technology integrationto enrich interactions. It explores how thoughtful approaches to venue selection, sessionformats, and interactive activities can significantly enhance the networking experience,ultimately fostering deeper professional relationships and community engagement. It is important to acknowledge that the networking landscape has significantly transformedrecently, primarily driven by the Covid pandemic and the subsequent shift toward remotework. Companies increasingly use events to bring together remote workers, makingnetworking an even more vital component of in-person events. Ken Holsinger, senior vice president of strategy for Freeman, sees a shift in the currentdemographics’ priorities. Younger generations prefer to participate in discussions atconferences rather than sit and listen to experts. “Millennials and Gen Z are strugglingto catch up quickly with the skills and environment for building the kind of network theyneed for their careers. The number one place they want to accelerate that is at events,”said Holsinger. Some industry experts believe the terminology needs an update to better reflect howpeople connect at events. Adrian Segar, author of “Conferences That Work: CreatingEvents That People Love,” argues that ‘networking’ no longer represents what attendeesseek. “I much prefer to focus on ‘connection’ rather than the word ‘networking.’ Networking Designing forConnection As the in-person events industry continues to boom, there is an increased focus onintentionally designing networking. The Freeman Trends Report Q1 2024 revealsattendees are searching for more meaningful connections. More attendees wouldrather bond at a meetup with peers facing similar professional challenges and othertopics than participate in a speed-dating-style networking session. uncover the networking goals of the stakeholders. It’s possible to dig down to some-thing more meaningful, such as the corporation or association finding that not enoughof its membership knows membership from the other arms, or the domestic member-ship doesn’t know anyone from international membership, or 60% of its makeup isnewcomers who have only been to a corporate or association meeting once or never.They want them to feel at home. “Okay, now we’re getting somewhere,” Pasha said, onunderstanding the networking goals. “Event attendees would be better served if organizers devotedmore time to valued forms of networking and reduced theirefforts on less-desired elements.” The question also becomes, how do you facilitate people learning among that stake-holder group or the attendees? “When we talk about event design, we talk about fourlevers you can pull for learning,” Pasha said. “There’s knowledge learning, skill learning,attitude learning and people learning. The strategy is how to pull those levers and toconnect them to get to desired outcomes.” Source: Freeman Trends Report Q1 2024 According to Holsinger, millennials and Gen Z are driving the need to make meaningfulconnections, yet are not finding what they are looking for at traditional events. “Loudmusic, lots of alcohol, very little food, no place to sit—that is not a networking event.But that’s what boomers define as a networking event.” Devon Pasha, director of North America for the Event Design Collective, said thatwhen planners hear there will be a “networking reception,” they imagine a cheeseboard, wine and a big space, but putting everyone in a room doesn’t help facilitateconnection or bring new pe