2026美国宠物饲养现状报告 (英文版)

The State of PetOwnership inthe U.S. About this report Data Source:All data in this report comes fromMorning Consult Intelligence. Sample: •The pet ownership and audience behavior data from Section 1 is based onsurveys conducted from January 1, 2025 through December 31, 2025 among U.S.adults. Sample sizes vary by audience segment: the dog owner audience includes857,270 respondents and the cat owner audience includes 658,902 respondents.Sample sizes for generational cuts range from approximately 79,000 to 117,000respondents per month. •The brand data from Section 2 comes from surveys conducted from January 1,2025 through December 31, 2025. Purchase consideration data covers 28 petand pet-adjacent brands tracked in the pet owner ranking section, and over 3,000brands tracked in the standout brands analysis. Brand-level sample sizes vary bybrand and audience segment. All brands included in the standout brands analysismeet a minimum threshold of 400 respondents within each reported audiencesegment (All Respondents, Dog Owners, and Cat Owners). Purchase Consideration:Purchase consideration scores reflect Morning Consult'sTotal Purchase Consideration measure, calculated as the share of respondents whosay they would consider purchasing from a brand. Higher scores indicate strongerpurchase intent. Scores can be compared directly across brands and audiencesegments. Audience Segments:Generational cohorts are defined as follows: Generation Z(born 1997–2012), Millennials (born 1981–1996), Generation X (born 1965–1980), andBoomers (born 1946–1964). Key Takeaways 1.Pet ownership is at a modern high—and cats are growing faster.As of December2025, 75.6% of U.S. adults live in dog-owning households and 58.6% in cat-owninghouseholds. Cat ownership has climbed roughly 8 percentage points since late 2018,outpacing dog ownership growth over the same period. 2.Millennials are the defining generation of pet ownership.Millennials lead allgenerations in both cat ownership (61%) and dog ownership (80%). 3.Pet owners are more likely to be married, own their homes, and have children.Compared to the general population, both cat and dog owners are meaningfully morelikely to be married, own their home, and have children under 18 in the household—suggesting pets are a feature of family life, not a substitute for it. 4.Cat owners are heavier digital and social media users—particularly on nicheplatforms.Cat owners over-index on Reddit (+8pp), Snapchat (+8pp), TikTok (+7pp),and Pinterest (+7pp) compared to the general population. Both groups are highlyengaged online, but cat owners show stronger presence across a wider range ofplatforms. 5.Both groups are highly engaged consumers.Pet owners of both types aresignificantly more likely than the general population to use Amazon Prime, streamcontent, attend live events, and purchase through social media. Both groups showabove-average spending appetite and willingness to pay for premium products. 6.Pet brands dominate purchase consideration among owners—but Hulu is thesurprise crossover.Hulu appears in the top 12 standout brands for both dog and catowners, underscoring that pet households are a distinctly high-value, highly engagedconsumer segment well beyond the pet aisle. Explore Brand Metrics and AudienceBehaviors in the Pet Industry Data featured in this report comes fromMorning Consult Intelligence, the Always OnConsumer Signal. The platform helps you understand your audience, brand, competitors andmarket in a way traditional research companies can’t. Pet Owner Demographics Who owns pets in America? The Core Demographics of Pet Owners Both dog and cat owners skew younger, wealthier, and whiter than the overall U.S.adult population. Millennials are overrepresented in both groups, while Boomers lagbehind. On income, both audiences over-index at $100k+. Dog owners are slightly more income-diverse (+4pp at $100k+) while cat owners skewmore heavily White (+9pp vs. avg). Gender is nearly equal for both. The Core Demographics of Pet Owners, Cont. Both dog and cat owners are more likely to be married, own their homes, and havechildren than the general U.S. population. The data challenges the popular image of petownership as a substitute for family—it appears more often to be an extension of it.Dog owners skew slightly more toward homeownership and rural communities, whilecat owners are modestly more urban. Pet Ownership Trends, 2018-2025 Dog ownership has remained remarkably stable since 2018, hovering in the low-to-mid 70s throughout. Cat ownership tells a different story: it has climbed nearly 8percentage points—from 51% in late 2018 to 59% by year-end 2025—reaching itshighest recorded level. Cat ownership surged during and after COVID (2020–2022), dipped slightly in 2023,then resumed a strong upward trend through 2025. Dog ownership has been moreanchored—ranging only from ~72% to ~76% over 7 years. Generational Pet Ownership Patterns Millennials are the dominant pet-owni