优莎娜 2025年度报告

2025ANNUALREPORT DearShareholders, We would like to thank you, our valued shareholders.foryourcontinuedsupportofUSANA'smission,whichiscenteredon improvingthehealthandwellnessofindividuals and families around the world.The followingobjectivesarekeytoaccomplishingthismission: EnhancingtheExperience Strengthening the customer and Brand Partnerexperienceremains central toourlong-termstrategy.In2026,ourstrategicplanincludesseveralkeyprioritiesthat directly support our omnichannel approach,customergrowth,improved engagement,and long-termbrand relevance.Thesepriorities are intendedto: 1.Providing the highest quality and best-in-classnutritional products to our customers around the world.2Growing our worldwidebusiness through anomnichannelsalesplatformtoincreasethenumberof customers consuming our products.3.Offeringan excellent customer experience.4.Enhancingourglobal sustainability efforts by givingback throughthe efforts ofemployees,customers,andtheUsANAFoundation. Increase speed to market for our new and upgradedproductlaunches,buildingon2025innovations.Continue to improve the customer experiencethroughmodernized technology platforms.Further enhance the Brand Partner compensationplantokeeptheopportunitycompetitiveandgrowth-focused.Strengthen Brand Partner engagement throughmarket-specific initiatives and incentive offerings.Continue to grow Hiya and Rise Wellness throughinternational expansion,broader sales channeldistribution,and new product introductions. Fiscal2025Results 2025wasatransitional yearinwhichUSANAgenerated$925 million in net sales,an 8% increase driven primarilyby Hiya and Rise Wellness.The core nutritional businesscontinued to face year-over-year declines in activecustomers,althoughitshowedmodestsequentialimprovement in net sales in key markets during the fourthquarter.Notwithstandingthesechallenges,theCompanycontinuedtoexecuteitsglobal strategy,whichiscenteredon product innovation, improving the income opportunityfor our Brand Partner sales force,and increasing ouroperational efficiency.We believe this strategy positionsUsANAtodeliversustainablesalesandcustomergrowth GivingBack TheUSANAFoundation,which is thecharitablearmofourbusiness,continuedtofulfill itsmissionofproviding immediateand long-termglobalfood reliefforthoseinsevereneed.Thefoundationcarriesoutitsmissionbyleadinganetworkofcommunity-drivenpartnerships to nourish those in need,equip individualsto better nourish themselves,and help eliminate hungerthroughout the world. In 2025, the USANA Foundationprovided,among otherthings: RepositionedforFutureGrowth In2025,we continued repositioning thebusinesstocompetemoreeffectivelyinarapidlyevolvingglobalwellnessmarket.Within ourcorenutritionalbusiness,we advanced several initiatives designedtostrengthenlong-term competitiveness.These initiatives includedtherolloutofourenhancedBrandPartnercompensationplan,an accelerated product development cycle,andfurtheralignment of our cost structure withcurrentsaleslevels.Collectively,theseactions positionthebusinesstocapture improved operational leverage going forward. Over7million meals;Support and grants to 72 partner organizationsworldwide;Backpacks of food for at-risk children to take homeon the weekend and during extended school breaks;andChildren's vitamins and nutrition support to some ofthe most vulnerable populations globally. Ouromnichannelbrandscontinuedtoplayacritical roleinUSANA'sgrowthprofile. Our team is proud of the positive impact that USANAis creating around the world. We are improving globalhealthandwellnessthroughourexceptionalproducts,improving the financial position of our Brand Partnersthroughourbusiness offering,andprovidinghelptothose inneedthrough ourcharitableefforts.Iamconfidentthat wewill havean evenlargerimpactas wecontinueto execute on ourstrategiesto strengthenandgrow our global business. We thank our shareholders,customers, Brand Partners, employees, and otherstakeholders for their significant contributions tothis mission. Hiyadelivered17%netsalesgrowthin2025,expandedits product portfolio,and achieved several integrationmilestones with USANA, including implementing a new ERPsystem,transitioningto anewlogistics provider,and shiftingmost third-party manufacturing into USANA's in-housefacilities.These actions strengthen Hiya's operations and thebusiness is positioned to deliver another year of solid growthin2026. performance to date-driven by distribution gains and strongretailerdemandforRiseBarand thelaunchofProteinPop.This business is positioned for substantial expansion in 2026as Protein Pop enters the club retail channel. Ouromnichannelbrandsrepresented16%ofconsolidatednet sales in fiscal 2025,comparedto just1% in 2024,demonstratingsubstantialaccelerationinthediversificationofour revenuestreams.We expect this mixto exceed 20%in fiscal 2026. KevinGuest Chief Executive Officer &Chairman of the Board UNITEDSTATESSECURITIESANDEXCHANGECOMIMISSIONWashington, D.C.20549 FORM 10-K (Mark One)ANNUALREPORTPURSUANT