英国文化协会撒哈拉以南非洲艺术项目评估

British CouncilDecember 2025 Overview Pillar and Included Projects Creative Economy The British Council operates an artsprogramme across Sub‑Saharan Africa(SSA) that seeks to enhance skills,networks, and business outcomes forcreatives across SSA and the UK. It doesthrough three pillars of activity –CreativeEconomy,Culture Connects, andCultureResponds to Global Challenges–that directly link to the British Council’sGlobalArts Framework. This reportsummarises the final report in a four‑yearevaluation of this programme, examiningthe cumulative impact of the SSA ArtsProgramme across the full breadth of activity.Senegal Creative DNACreative Producers ProgrammeDesign Futures LabDesign Futures ResidencyFashion Acceleration ProgrammeFILMLAB AfricaIgnite CultureMusic ConnectsSoCreative E‑Learning Programme Culture Connects Art CreatesCreative Showcase (CESP & Culture Connects)Creative Hustles / networking eventsFestival ConnectLiverpool BiennaleMoving Images Programme objectives Strengthening the creative and economicdevelopment of the arts, culture, andcreative sectors in the UK and internationallyto increase their contribution to socialand cultural capital and to increase trustand favourability for the UK by building,deepening, and extending internationalconnections and partnerships The SSA Arts Programme was created in2020 with the overarching aim of supportingyoung people (aged 18‑35) to acquireskills and knowledge, using arts as anenabler, and to create bilateral connectionsbetween SSA countries and the UK. Theprogramme responds to the Global ArtsProgramme Theory of Change, ultimatelycontributing to the British Council’s goal of: Economic impact of the Arts Programme “I was able to establish my creative enterprise androllout my projects. Today I boast of having a solidcatalogue and an organic growing fanbase.”Creative DNA participant, Uganda Between 2021 and 2025, the British Council’s ArtsProgramme in Sub‑Sharan Africa (SSA) deliveredmeasurable and meaningful economic gains forcreatives and delivery partners across SSA. “You get more attention and credibility when peopleknow you are associated with The British Council.” a direct result of participating, 64%initiating new collaborative projectswith other creatives after theirinvolvement, and 54% taking part incollaborative projects during theirtime on British Council programmes Sustained growth in income andsales: Creative Economy participant, Ghana 77% of participants increased exportvalue and/or sales, with a thirdreporting substantial gains. 84% ofparticipants reported an increase inturnover, and a quarter described thisincrease as substantial. Most attributedthis growth directly to the programme. Enhanced market access:Both UK and intra‑Africancommercial connectionsgrew steadily, with significantimprovements in perceived accessto opportunities with UK creatives. Job creation: 59% of participants createdbetween one and twenty newroles, boosting employmentopportunities in the creative sector. Visibility: 86% of participants increased socialmedia visibility, often translatinginto greater brand credibility, moreclients, and new collaborations. Strengthening of businesses:Nearly one in four participantsregistered a new business duringor after the programme, while96% of existing enterprisesexpanded operations. Boost to delivery partners’ capacity:Over half secured valuablenew connections, almost halfwon new business, and a thirdaccessed additional grant funding.Partnerships built through theprogramme are expected tohave lasting economic value. Increased collaboration:98% of participants in the ArtsProgramme over the last four years areeither already collaborating or activelyconsidering it, with 74% accessingnew or additional opportunities as Economic impact refers to impacts on individuals’ and businesses’sales, income sources, turnover, ability to create new work – includingthrough collaborations – access to market(s), and employment. “Being part of Creative DNA offered meaccess to a vibrant community of like-mindedentrepreneurs and industry experts, fosteringconnections that are essential for expandingmarket reach and exploring new opportunities.”Creative DNA participant Impact of the Artsprogramme in SSAoneducation and skills The British Council’s Arts Programme in SSAhas consistently strengthened participants’skills, confidence, and professionalreadiness over the past four years. 73% of survey respondents report havinggained new skills or knowledge which willhelp them economically in the future Business and financial skills:Participants’ financial literacy, strategic planning, and Sector knowledge:Understanding of the creative economy increased from business confidence reached their highest recordedlevels in Year 4 (100% for financial skills, 97% forbusiness confidence). Delivery partners also benefited,reporting increased capacity in financial management,monitoring, evaluation, and impact reporting. 89% to 97% over the peri