2026年全球新闻业现状报告

Executive Summary Executive summaryHow journalists workAI and social mediaMedia relationsDemographicsMethodology ●Disinformation and lack of funding tie as top threats at32%, whileconcern about unchecked AI rises to26%, up 8 points.●AI adoption reaches82%, with ChatGPT use climbing to47%andGemini jumping to22%.●Reliance on social media for reporting falls to21%, down 12 pointssince 2024, though45%still rely on it for promotion.●86%say PR pitches inspire at least some stories, yet88%deletepitches that miss their beat.●LinkedIn is the most trusted platform at58%, while TikTok distrustrises to61%and Bluesky momentum drops 14 points. AI concerns surgeto 26%, as fundingand disinformationlead at 32% Disinformation and lack of fundingremain the top concerns, each citedby32%of journalists. But the biggestshift this year is AI. Concern about unchecked AI usejumped from18%in 2025 to26%, an8 percentage-point increase, putting itlevel with public trust at26%. Meanwhile, concern aboutdisinformation dipped from36%to32%, suggesting the threat landscapeis widening rather than consolidatingaround a single issue. A majority saymisinformationis makingreporting harder More than half of journalists saymisinformation has complicatedtheir work over the past year.14%say it has made reporting a greatdeal more difficult, while another42%say it makes reportingsomewhat more difficult. In contrast,30%say not muchand just9%say not at all. Most journalistssay their work feelsmeaningful, butnearly half sayit’s exhausting Journalists are far more likely todescribe their work as meaningfulthan anything else, with65%selecting that option. Still, theemotional picture is mixed.47%saythe job feels exhausting and38%say it feels precarious, while43%find it rewarding and32%say itfeels exciting. 56% of journalistsfeel supported intheir role A slim majority of journalists feelbacked by the tools and guidancethey need.24%say they are verywell-supported and32%saysomewhat supported, totaling56%on the positive side. Another23%feel neutral, while21%report feeling unsupportedto some degree. Nearly one-third saysafety concerns haveaffected their work Safety is shaping how manyjournalists operate.7%say safetyconcerns have significantly affectedhow they do their job, and another25%say somewhat. That means32%have adjusted their work insome way due to safety risks. Meanwhile,65%say safety has notaffected their work, with3%unsure. Most say theyusually have enoughtime, but 15% rarelyor never do A majority of journalists feel theycan meet their standards most ofthe time.18%say they alwayshave enough time, and39%sayoften. Still, time pressure persistsfor many, with14%saying rarelyand1%saying never. Another27%fall in the middle. Just over half feelconfident abouttheir long-termprospects 18%of journalists say they are veryconfident and35%somewhatconfident, totaling53%on theoptimistic side. At the same time,21%say they aresomewhat unconfident and9%veryunconfident, while17%feel neutral. Short-term jobsecurity outpaceslong-term careerconfidence While66%of journalists say theirjob feels very or somewhat secureover the next year, only53%feelconfident about their long-termcareer prospects. 16%say they feel somewhat or veryinsecure about their current job. Role expansionholds steady at 62%for the second year 62%of journalists say theirresponsibilities have expanded.Just33%report no change, and5%say their duties have narrowed. Nearly half offull-time journalistsearn between $40kand $70k 45%of journalists earnbetween $40,000 and $70,000per year, making it the mostcommon salary band. Another30%fall between$70,000 and $100,000, while9%earn less than $40,000. At the higher end,17%makemore than $100,000, includingjust1%earning over $250,000. Organizationalconfidence is steady,but nearly one inthree have concerns A slim majority of journalists expressconfidence in their organization’slong-term stability.21%say they are veryconfident and35%somewhat confident,totaling56%on the positive side. At the same time,18%are somewhatconcerned and11%very concerned,meaning29%carry meaningful doubts. Another15%feel neutral, reflecting aworkforce that is more confident thanconcerned, but far from certain. AI adoption climbs to82%, with ChatGPTand Gemini gainingground AI usage continues to grow. Just18%of journalists say they usenone of the listed tools, down from23%last year, meaning adoptionhas risen from77%to82%. ChatGPT leads at47%, up from42%, while Gemini jumps from13%to22%and Claude doubles from6%to12%. Transcription tools holdsteady at40%. Reliance on socialmedia for reportinghas fallen 12 pointsin two years Just21%of journalists now say socialmedia is very important to producingtheir work, down from33%in 2024,a 12 percentage-point decline overtwo years. Another20%say it is important and24%moderately important, meaning65%still see at least some value. Butstrong reliance has clearly softened,with34%now saying social media isonly slightly or not impo