
From Why to When:A 2026 Executive Playbook forDevice Refresh INTRODUCTION Don’t fall victim to(technology) nostalgia We remember the “good old days” of devices the way weremember dial up: fondly (and selectively). We remember thesimplicity— fewer apps, fewer tabs, fewer tools. We forget thetradeoffs— the spinning wheels, the crashed presentations,the battery that lived on a charger, and the update thatpicked the worst possible moment. 75% of global knowledgeworkers use AI at work, and79% of leaders say theircompany needs to adopt AIto stay competitive.1 Modern work is different. The laptop is no longer a personalproductivity tool. It’s the front door to your business.Meetings happen on video. Collaboration happens in clouddocuments. Decisions happen in real time. And now, AI isshifting expectations again. Summaries, drafts, analysis, andautomation are becoming “normal,” not novel. That shift changes the device conversation. The question isn’t “Do we refresh?” — it’s “When dodevices stop serving the business?” The best leaders treat device modernization as a strategic leverthat touches: Employeeexperiencebecause tools shape Workforceproductivitybecause performancebottleneckscompound daily. Operationalefficiencybecause aging fleets Securityposturebecause endpoints morale and retention. create friction andtickets. are a target. This ebook is designed to help decision-makers reframe device investments from a periodic expenseinto a business advantage. We’ll look at what’s reshaping the device landscape right now — memorymarket volatility, OS deadlines, rising AI workloads, fleet visibility, and the impact your devices haveon your employees — and translate it into practical executive considerations. Because nostalgia has a downside: it makes the past feel safer than it was. The future of devices ismore capable than ever. RAM shortage We miss when RAM was a spec you picked once and forgot. Today, memory is a moving target —because AI infrastructure is consuming an outsized share of the world’s fastest, most advancedmemory capacity. Industry experts believe that there won’t be enough memory to meet worldwide demand in 2026,driven by AI chips that require massive amounts of high bandwidth memory and related DRAM. Why is this happening? This isn’t just “more demand.” It’s demand for differentkinds of memory — the kind used alongside GPUsin data centers. AI infrastructure is consuming highperformance memory at record levels, pushing DRAMand SSD/NAND costs sharply higher. This means workstations, services, and devices withlarger DRAM/SSD configurations face the earliest andmost severe availability constraints. What does this mean for you? The most visible impact is pricing. According toan IDC blog, “PC vendors are signaling broadprice increases as cost pressures intensify intoH2 2026. Lenovo, Dell, HP, Acer and ASUS havewarned clients of tougher conditions ahead,confirming 15-20% hikes and contract resetsas an industry-wide response.”2Many industryexperts are concerned that prices could rise byas much as 30% in 2026.3 Our experts believe this could also result in adevice at the same price point but with less RAMor storage. So, you’ll be getting the same pricebut less device. Why Device LeadersFeel It First When memory becomes scarce and volatile, device programs get hit in three predictable ways: Config volatility: Budget volatility: Experience volatility: “Standard builds” becomemoving targets, becauseOEMs and channelpartners adjust what’savailable. Users experience RAMconstraints as “mysteriousslowness”: multitasking stalls,collaboration tools lag, andAI-assisted workflows feelinconsistent. When memory pricesswing, the same device tiereither costs more — or shipswith less headroom. Treat memory as a risk variable A nostalgia mindset says: “We’ll buy what we boughtlast time.”A modernization mindset says:“We’ll designfor volatility.” Here are three executive level moves that reducedisruption without turning procurement into panic: •Set RAM minimums based on the work you’re enabling.•Pre approve alternates before constraints hit.•Stage rollouts and protect critical personas. Memory volatility is no longer a nicheprocurement headache — it’s a strategicconstraint that can reshape device availability,pricing, and end user experience through 2026. OUTDATED DEVICES “Good enough” can cost youOutdated devices create security risk (not just inconvenience) Outdated devices rarely break in a dramaticway. They break in a thousand paper cuts: slowstartup, sluggish apps, unstable conferencing,failing batteries, intermittent Wi Fi. Individually,those issues seem manageable. Collectively,they become a tax on productivity — and awidening gap in security resilience. Outdated devices don’t become risky becausethey’re “old.” They become risky because they’reharder to defend at the standard your businessnow requires. Older endpoints are more likelyto sit outside modern baselines. They’re missingn