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CAN TECH USERS OPTOUT OF GENERATIVE AI?WOULD YOU TRUST AI TOTAKE YOUR MEETINGS?0702OXFORD ETHICIST TALKSPRIVACY IN THE AI ERA14 ENTERPRISE AI Can tech usersopt out of GenAI?Generative AI has become standard in our digital lives, with many apps now sporting From talk to transformation:rethinking AI to unlock human potential Distributed in AI features. So can ordinary tech users avoid interacting with AI if they want to? Making AI implementations more human-centric could radically improve how Contributors Tamlin Magee out of training data, someone elsewon’t,” she explains. “The collec-tion of everyone else’s data then he way we work isn’t working.UKemployees are losingnearly two full working days“You need to take a step back andreally think through how AI can trans-form how you operate.” Sam ForsdickRaconteur’s HR editor. Heanalyses the trends shaping thefunction, offering insights and There may however be a technicalsolution to this issue, according toMatthew Hodgson, co-founder andCEO of Element, a private messag-ingapplication.By adopting a tures. In our professionallives, AI pops up to summarise ourZoom meetings or help us to navi-gate the Salesforce CRM. AI is alsothere to offer assistance on personalappssuchasInstagramand Tamlin MageeSenior technology writer atRaconteur. He's interested in bigideas shaping business tech and Companies will no doubt expandtheir use of AI, too. Providers haveconvinced enterprise users that thetechnologywill bring significantincreases in productivity and reve- “Regulation is just not enough to Although this publication is funded through advertising andsponsorship, all editorial is without bias and sponsored featuresare clearly labelled. For an upcoming schedule, partnership rate, innovate and solve complex prob-lems together. Explore howorganisations Q&A How leaderscan buildsecureHow leaders How can businesses embraceAI confidently and securely?OneAdvanced’s chief productoffi cerAmanda Grantshares practical steps todrive innovation whilesafeguarding data andHow can businesses embraceAI confidently and securely?OneAdvanced’s chief product organisations need to know how andwhere their data is being processed,especially in mission-critical sectorswhere safeguards are vital to ensure By couplinginnovation withrobust securitystandards, it ispossible to drive In fact, companies can face large finesif they claim customer data is being pro-cessed in one territory, but in reality it is Thenew OneAdvanced AI soft-wareplatform offers complete UK “If you do not have controls on howyour data is used, it can be used inways that weren’t intended. You couldbe breaking the law as well as puttingyour business at risk,” says Grant. “You How easy is it to understand AI’sstrengths and opportunities Is secure AI the smartest toolin a leader’s innovation kit? whichprovides outpatient treat-ments, has looked to OneAdvanced Their Large Language Model (LLM) isdesigned for business use and is tai-lored around a specific organisationand sector. Automation is embeddedinto the workflows within the software and perceived security risks. Businesses mustembrace theopportunities thatAI provides to push This is important because it addressesthe growing concern around shadow IT.A survey of 6,000 knowledge work-ers by Software AG reveals that half ofthose asked were using non-compa- rent challenges. Should we invest in a LargeLanguage Model (LLM) whendevising AI strategy? intervention. This will be a future des-tination for many business operations,especially those requiring speed, scal-ability, and consistency. MastercallHealthcare’sdirectorof digital innovation,Jonathan Ritchie, says imple-menting private, secure AI is quickly as they scale.The real challenge is finding the bal- One of the biggest risks withinany secure AI strategy comesfrom Shadow AI – what is theadvice here when educating tion. Often, there needs to be a shift inmindset and an education of employ-ees, especially as the pace of change in “This approach enables us toleverageAI’s capabilities whilemaintainingstrict control overour sensitive data,” he says. “Weenhance our security posture butgain the ability to customise our AI their data?The answer lies in robust strategy Grant suggests creating a no-risk play-ground where people have the freedomto try innovative ideas with AI to famil-iarise themselves with the technologyand learn how it can make the business innovate with confidence. AI: the next frontierin cyber defence Chief execs deploydigital doubles totake their meetings AI is rewriting the rules of cybersecurity, supercharging attackerswith speed and scale, while pushing defenders to evolve or be Some executives are using AI avatars to deliverimportant updates. Could these experiments serve as Sam Forsdick Whilethere are some obviousadvantages to using AI in this way,doing so also presents unique risks.AI systems are prone to hallucina-tions and it is not uncommon for THE STATE OFAI