GLOW指数Q3

Q32025 Measuring the Impact of Newnessin China Luxury Newness as a Growth Engine in China’s Luxury Market Q3 2025 marks a turning point for the Chinese luxury market, showing early signs of recovery (modest yetmeaningful) as consumers cautiously return to spending. The rebound remains fragile, but it signals renewedopportunity for brands able to execute with precision. In this context,newness and commercial disciplinearecritical to sustaining growth, as highlighted in our GLOW Index. As FW 2025 and SS 2026 collections roll out (many under new creative leadership), success will depend onturning creativity into locally relevant, high-performing assortments.The best-performing brands will be thosetransforming newness into a true growth engine. The GLOW Index measures this impact by linking newlaunches to their revenue contribution, offering leaders a clear benchmark to steer product strategy in arecovering market. Max PeiroCEORe-Hub The GLOW Index leverages proprietary insights from COMPASS: ourCompetitive Intelligence Platform for Luxury Brands in the Chinese Market MARKETING BENCHMARK YOURPERFORMANCE Benchmark your brand’s digital impact against competitors. Track audience growth,content performance, and UGC to understand what drives engagement—and whatdoesn’t against your competitors across channels IDENTIFYPERFORMANCE GAPSand opportunties to prioritize ECOMMERCE Gain a clear view of revenue drivers. Benchmark performance against competitors,identify bestsellers, and evaluate the impact of key commercial events to uncover growthopportunities GENERATE NEWGROWTHOPPORTUNITIES MERCHANDISING at speed Benchmark your merchandising and pricing strategies against competitors. Evaluate keyrevenue drivers and portfolio gaps, and analyse the performance of new productlaunches to identify areas for growth Key Questions COMPASS Can Answer STRONG MOMENTUM:RALPHLAUREN Ralph Lauren has been one of the “IT” brands over the past two years. In the past quarter, it successfully shifted its positionfrom a“Timeless Performer” to a “Strong Momentum” brand. In 2025 Q3, 60% of its Tmall revenue came from 2025 new releases, with37% contributed by products launched in Q3 alone. The brand’s strong ability to capture consumer attention through its latestlaunches highlights its growing popularity in the China market. Women’s cardigans and shirts remain the key bestsellers, drivingthe brand’s strong overall performance. CREATIVE BRIGHT SPOTS:MICHAELKORS Michael Kors’ latest drops have helped revive the brand, with 34% of its Q3 revenue coming from 2025 listings-including thenewly released Nolita, which generated impressive sales momentum in its first quarter of launch. While these new products havesuccessfully regained market attention, overall revenue continues to decline YoY. More than 80% of the brand’s assortmentremains regularly discounted, including evergreen styles such as Bedford and Ava. TIMELESS PERFORMERS:SONGMONT Songmont, once a small C2C bag seller on Taobao, has now emerged as one of China’s leading premium handbag brands,competing with global powerhouses on Tmall. The brand recorded a 52% year-on-year revenue growth in Q3 2025. Although itsGLOW Index stood at 0.39 (below the median), this one-quarter snapshot belies strong innovation momentum throughout the year:33% of its assortment and 34% of its revenue came from new launches in 2025. FADED SIGNALS:ALEXANDER MCQUEEN Alexander McQueen continues to face challenges in the Chinese market, recording several consecutive months of double-digityear-on-year declines. The brand remains heavily reliant on its evergreen products—particularly the long-standing OversizedSneaker—while most of its 2025 Tmall listings are merely iterations of these core styles. In Q3, new 2025 listings made up 51%of the assortment but generated only 25% of total revenue. Is Your Brand Positioned to Lead? Inamarketwheregrowthisincreasinglyselective,understandinghowyourproductstrategystacksupagainstcompetitorsiscriticaltocapturingmarketshare. TheGLOWIndexprovidesaclear,data-drivenlenstoassessthecommercialimpactofyournewcollections,andrevealswhereyourbrandstandswithinChina’shighlycompetitiveluxurylandscape. LuxurygrowthinChinaisexpectedtoreturn,butnotforeveryone.Thenextwavewillrewardbrandsthatarealreadyalignedonproductrelevanceandexecution.Nowisthemomenttobenchmark,adjust,andlead. Scheduleasessionwithustoreceiveyourbrand’sGLOWIndexpositioningandtouncoverwheregrowthisbeingcaptured. CONTACT About Re-Hub Re-Hub, a DLGcompany,isan AI-poweredbusiness intelligenceplatformdesignedtoempowerluxurybrandswithdata-drivensolutionsacrosskey business areas. By leveragingitsproprietaryData & AItrackingplatform and adedicatedteam ofPhDsand data expertsbasedin Shanghai, Re-Hubdeliversactionableinsightsacrossbrand-owneddigital channels, graymarkets, andpre-ownedmarkets.Theseinsights help brandsachieveclarity,alignment, andstrategicoptimizationfortheiroperationsin China. About DLG Max Peiro