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Bridging the gap betweenMarketing and Finance AboutBrand Finance Brand Finance was set up in 1996 withthe aim of 'bridging the gap betweenmarketing and finance'. For more than 25years, we have helped companies and Quantifying the financialvalue of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, The world'sleading brandvaluation Unique combinationof expertise Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute ofChartered Accountants in England andWales, is the first brand valuationconsultancy to join the InternationalValuation Standards Council. Our experts For business enquiries, please contact:Annie BrownGeneral Manager For all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.com Top 100Brand Guardians 2024 The world's top 100 Brand Guardians 2024 1-50 Brand Guardianship IndexMethodology Data is sourced from original market researcharound the world comprised of a 4,000 respondentsurvey among analysts, journalists and informedgeneral public. Data is also sourced from Talkwalker, Brand Finance constructs its Brand GuardianshipIndex in a similar way to the Brand Strength Index We have constructed a balanced scorecardof measures that capture the ability of a CEO toact as the guardian of their company’s brand anda steward of long-term shareholder value. The BrandGuardianship Index includes ‘Perception’ factors,which reflect current perceptions, ‘Performance’ The three pillars of the Brand Guardianship Indexare informed by various sub-measures, whose Brand FinanceNetwork Contact us T:+44 (0)20 7389 9400E:enquiries@brandfinance.comW:brandfinance.com