2026年人工智能趋势研究

It may feel like a lifetime ago that ChatGPT rumbledonto the scene, but it’s only been three years sincethe generative artificial intelligence (AI) revolution ChatGPT and Gemini Dominate AsUsers Turn to AI for Many Use Cases Shoppers Grow ComfortableUsing AI for Discovery andResearch Across Industries To better understand how AI use has grown, evolved,and delivered for users, Tinuiti surveyed 1,037 USadults in November 2025. The results give marketersa clear understanding of how AI platforms, Search Engine Use IncreasesFollowing the Wide Release of AI,but Wikipedia Fades in Importance OVER 1/3 OF US ADULTS ARE USING AI PLATFORMS DAILYAND MANY ARE RAMPING UP USAGEAsked how frequently they use AI platforms, 34% of respondents do so daily and another 21% do so weekly. Only 20% never use an AI platform, with 5% unsure whether they do or not. Particularly given the extent towhich AI has been built into existing platforms, it’s certainly possible that some of the respondents who think AI usage is highest among Gen Z and millennials with 67% of both generations using AI platforms weeklyor more frequently. Among Gen X, 55% say they use AI platforms at least weekly, but that rate drops to just39% among baby boomers. A larger share of men (61%) than women (48%) say they use AI platforms When it comes to how use has changed over the last year, 45% of respondents indicated they’re using AIplatforms more compared to a year ago, with only 15% using AI platforms less. The gap in AI usage between Phones are the most popular device type for accessing AI platforms, with 76% of AI users doing so comparedto 54% who use laptops/desktop computers and 22% who use tablets. Half of millennial AI users say they use Perceptions of the impact and potential of AI are both largely positive. Fully 49% of respondents believe thatAI’s impact has been mostly positive so far, while the same share indicates that they’re more optimistic about Daily users of AI are particularly upbeat about its impacts and prospects with 80% saying AI has been mostlypositive so far and 78% saying they are more optimistic now than a year ago about its potential going forward. Asked in which area of their lives they expect to see the greatest positive impact from AI, respondentsselected entertainment (18%), scientific/medical discovery (17%), enhancing creativity (19%), and reducingmundane work (19%) at similar rates. Companionship lagged these other selections as the choice of just Companionship fared a bit better (10%) among Gen Z and millennial respondents, who were also moreinclined than older respondents to say enhancing creativity (24%) and entertainment (22%). Gen X and olderrespondents were nearly twice as likely as younger respondents to select none of the above, but they were CHATGPT AND GEMINI DOMINATE AS USERS TURN TO AIFOR MANY USE CASES Fully 52% of all respondents have used ChatGPT, the most popular platform selected. However, 45% ofrespondents have used Google Gemini, just seven percentage points less than ChatGPT, as the search When it comes to the types of creations users are tapping AI to produce, 33% of respondents indicated they’veused AI to produce images, and 28% have used it to write text messages. One in four have used it to create Millennials were the most likely generation to say that they had used AI for six of the eight use cases includedin the survey. The two exceptions were creating memes and school papers/projects, which were most While many respondents are using AI for a wide variety of tasks, they are not always fully satisfied with theresults. In fact, 16% of AI users say that they’re always unsatisfied, while another 19% say they are frequently Those that use AI the most are also the most likely to report being frequently unsatisfied with its results.Among daily AI users, 46% say AI frequently or always produces unsatisfactory results, compared to just 28% AI accuracy is a considerable concern, particularly among the most and least frequent users of AI platforms.Across all respondents, 38% say they are very or extremely concerned about the accuracy of AI results. A similar difference emerges when it comes to concerns over how well AI protects privacy, with 54% ofthose who never use AI saying they are very or extremely concerned about how AI platforms protect privacy, In contrast to questions about AI accuracy, daily AI users expressed slightly below average concern about AIprivacy protections. In general, younger generations – who make up a larger share of daily AI users – are less SHOPPERS GROW COMFORTABLE USING AI FORDISCOVERY AND RESEARCH ACROSS INDUSTRIESAND PRODUCT CATEGORIES Among all respondents, 48% indicated that they would trust an AI assistant or chatbot to recommendproducts for them. By comparison, just 20% would trust AI to actually purchase products for them, as This dynamic exists outside of product-focused interactions as well, with respondents more likely to trust AIto plan travel itine