生态商务和物流应如何共同努力，迎接2025年的巨大变革

How ecom and logistics must work together toembrace monumental change in 2025 Predictions for the year ahead Introduction:it’s time for (another)rethink in retail “The world of retail is changing. Everyone knows that. The problem is that often toofew appreciate the scale of the transformation and the speed of the shift. Not too long ago, “going shopping” meant visiting a bricks-and-mortar store. Today, italso means heading to a web shop. But both of these view retail as an encounter or a We predict that 2025 will be the year that this mindset finally shifts at scale. Newtechnologies have long made it possible to interact with customers in different ways. Today’s consumers don’t want to go shopping. They expect shopping to come to them.This is both in the physical world and online. Retail is no longer an encounter. It is anecosystem. Omnichannel approaches – which combine online browsing and physicalsales (and vice versa) are not enough. To go beyond omnichannel, and provide a truly Meeting this challenge requires new levels of ambition around the ecommercecustomer experience. We must truly create a “single view of the customer” regardless of We must provide a user-friendly and relevant way to buy and order a delivery orcollection without expecting them to come to us for the privilege. But customer-facing applications and software will not be enough. Connecting witha consumer is only worthwhile if retailers keep the promises they make to customers.And these promises are only as valid as the ability of the warehouse and supply chain This trends and predictions guide looks at how this next “revolution in retail” willimpact ecommerce and logistics during 2025. It will show how both business functionsneed to work together seamlessly to win the customer and keep them coming back for How ecommerce will embracethe “retail revolution” in 2025 The ecommerce experience must grow, adaptand evolve to make retail relevant for today’s 1. Unified commerce Businesses like to talk about a “single view of thecustomer” or a “complete view of the business”. That means creating a shopping experience thatmatches a customer’s lifestyle, values and rising The rise of unified commerce is changing that.Unified commerce platforms enable businessesto plug all backend systems and customer-facingchannels into a single solution. Teams can finally This section explores three trends that retailersmust grasp to deliver the experience thatshoppers seek in 2025. These trends are not newin themselves. But too often, brands and vendors Unified commerce can improve business Some 99% of retailers believe a well-executedunified commerce strategy has an impact on But 45% of retailers lack a strategic roadmapto form a unified commerce strategy3 “Deliveries are a great example of where a unifiedapproach matters,” comments Johan Hellman,Vice President Product & Carrier at nShift. “Ifa web shop promises a next day delivery, it’s “Systems and processes must be able to talk toeach other. When this works well, the deliveryprocess – from checkout to delivery, order 3 | The next “retail revolution” 2. Social shopping Consumers don’t want to “go shopping”. Theyexpect shopping to come to them as they live their Social shopping – particularly “live shopping”where people bid for items they’ve seen online– has long been popular in China. Its appeal is •According to TikTok, 75% of its users are likelyto buy something while using the TikTok Shop •YouTube claims that 89% of its viewersagree that YouTube creators offer the bestinformation about products and brands. The •Forcasters predict that revenues from social “Creating new ways of buying is not enough tokeep customers happy,” warns Johan. “Customerswant new and relevant ways to buy. But they donot expect to have to compromise any aspectof the customer experience. It’s crucial that 3. Sustainable shopping Despite shopping more than ever, consumerswill increasingly look for ways to make the whole There has been talk of “sustainable shopping” foryears. Indicators now suggest that a growing number •Almost two-thirds of consumers report makingchanges to their lifestyle to reduce their impact Some 66% of consumers are prepared to paymore for products from companies that commit •93% of independent retail businesses described The circular economy – based on the loan, resaleor sharing of existing materials and products –is expected to exceed the value of $1trillion by “It’s partly about keeping the environmental footprintas low as possible,” said Johan. “But consumers alsowant to do business with brands that they believe Three watchouts for 2025:don’t forget the basics “It’s the economy, stupid.” The world may bechanging. Technology may be creating newpossibilities. But it’s still the decisions around Household budgets remain squeezed.Nevertheless, consumer expectations continue We predict that in 2025: 1.Shoppers will still seek to cut costs– bothdue to ongoing pressure on hous