在结账时获胜：通过智能交付选项将更多浏览器变成买家

Turn more browsers into buyers with smart delivery options Why checkoutmatters more than ever This guide is the first in a three-part practical series focused on thecritical post-purchase momentsthat shape customer experience and business growth. Together, Checkout, Tracking, and Returns formtheMoments that matter: high-impact touchpoints that determine whether a shopper becomes a loyalcustomer, a one-time buyer or shops elsewhere. In this installment, we focus onCheckout– often the very firstmoment of truthin delivery, wherethe options you offer can make or break the sale. This is the moment a customer decides if yourdelivery options fit their life. If not, they’ll leave. In this guide, we’ll show you how to: •Lift conversion rates with the right delivery options•Reduce cart abandonment without adding friction•Use delivery to build trust even the package leaves the warehouse Let’s explore how to turn your Checkout into a consistent conversion driver. The checkoutconversion opportunity A smooth, customer-friendly checkout process with flexible delivery choices turns a hesitantshopper into a happy buyer. The checkout is where a customer scans for shipping options anddecides whether to complete the purchase or abandon their cart. Shoppers want delivery to fit their lives – some need rapid shipping; others want low costsand will wait while others prefer an in-store pickup or a convenient locker. If they can’t find anoption that suits their needs customers will shop around for a better offer. In a live poll during an nShift webinar¹,76% of consumerssaid they would hesitate to purchase if only a single delivery option was available at checkout. This alignswith broader research showing that choice is crucial:72% of online shoppers(especially new customers) say a choice of delivery options is important². Youngerbuyers, in particular, are most likely to abandon their basket when delivery options disappoint. Retailers that get this moment right see real payoffs. By offering a range of shipping choices(for example, standard home delivery, express shipping, click-and-collect, lockers, etc.), brandscan directly lift conversion rates. However, offering more choice doesn’t mean offering a dozen confusing optionsto shoppers. It’s about the right choices and a smooth presentation. Leadinge-commerce players constantly A/B test their checkout experience to fine-tuneit. Small tweaks – like adjusting the free shipping threshold or ordering deliverychoices based on popularity – can significantly reduce friction. nShift’s customer data tells us that introducingconvenient pick-up/drop-offoptionscan boost revenues by around 5%, and in some cases increase averagebasket sizes by15%³. The reason is simple: when customers find a delivery option that fits theirschedule and budget, they complete the purchase instead of walking away. The checkout is no place for “one-size-fits-all”; it should dynamically meetcustomers where they are. In fact, studies suggest first-time customers oftenvalue delivery options more than perks like loyalty programs or buy-now-pay-laterplans⁵. The key is to remove uncertainty and highlight the options that mattermost to your audience. Conversely,a lack of flexibilitycan be a deal-breaker – one survey found thatshoppers in their mid-20s to mid-30s are the most likely to abandon their carts ifthe delivery options don’t meet their expectations⁴. At a time of intense competition for every e-commerce euro, optimizing checkoutdelivery choices is low-hanging fruit to increase revenue. The good news?Small changes make a big difference.These four strategieshelp you turn more checkouts into sales. #1 Build a flexible carrier networkfor choice and resilience Don’t rely on a single carrier or delivery method. Shoppers in different regions or contexts wantdifferent options. By integrating multiple carriers and services, you can offer next-day delivery,standard (economy) shipping, click-and-collect, and more. A broader carrier network alsosafeguards capacity during peak periods and can drive down costs. For example, Norwegian fashion and home goods retailerPrincesswas able todoubleits online salesby expanding delivery options (including store pickup) with nShift⁶ –demonstrating that flexibility directly drives revenue. The takeaway:Adiverse carrier networkgives customers choices andkeeps your fulfillment operation resilient when it matters most. #2 Streamline and “badge”options at checkout While choice is important, complexity can overwhelm. Delivery choices should be easy to scan andunderstand. Consider using descriptive labels or “badges” for each option – for example: Clearly highlighting the speed, price, and method helps guide customers to a decision quickly.If you’re unsure which options or wording resonate best, experiment. A/B test different layouts, labels,or even default selections to see what yields the highest conversion. Modern checkout solutions makethis easier –the new nShift Checko