倡导框架：GSMA移动促进发展基金会

AdvocacyFrameworkGSMA Mobile for Development Foundation Introduction The GSMA Mobile for Development (M4D) Foundation operates at the intersection of the development sector and themobile ecosystem, using digital innovation to address global inequalities, particularly in digital inclusion, climate action, andthrough our mobile for humanitarian work. We focus on overcoming barriers to mobile internet adoption and use in low- andmiddle-income countries, especially among underserved populations. Our work includes activity streams dedicated to fostering collaboration between the public and privatesectors to create environments that support innovative, inclusive and sustainable digital technologies aimed How do we monitor and evaluate advocacy impact?at improving livelihoods and addressing climate challenges. Monitoring and evaluating advocacy impact is challenging due to the complex contexts we operate in, thetime needed for results to appear, and limited control over long-term outcomes. Therefore, we focus on measuring contribution to impact rather than attribution. This advocacy framework guides how we trackprogress, capture learning and adapt our programming based on evidence. GSMA inputs• Data and reporting • Technical assistance• Capacity building• Partnership building Advocacyinitiatives acrossM4DM4D’s advocacy is embedded in every programme team. Though our focus areasvary, our approach is unified: leveraginginsights and data, supporting partnerswith capacity and technical support, andbuilding and convening alliances to shapepolicies and drive impact. What are the objectives of our advocacy framework? M4D’s advocacy framework is designed togather data from M4D’s advocacy effortsacross different programmes, capturing theentire journey of these activities. Advocacy workcan take years to yield results and, because itis influenced by various factors and evolvingcircumstances, it can be challenging to evaluatehow our efforts have contributed to policychange. Timeframes can be unpredictable, andstrategies and priority areas can change quickly.This framework helps address these challenges.We focus on progress, not just impact Building our evidence baseAnalysing our evidence across M4D and sharing our impact Building a set of case studies showcasing outcomes achieved Country profilesImpact stories to inform the programme team’s strategiesand approachesUnderstanding M4D’s impact and theory of change progress Responding to our learning agenda and assessing our advocacy impactTracking key outcome areas from M4D and programme theories of change How effectively does M4D influence stakeholders? Public? Private? MNOs?What needs to be in place within the public sector to support inclusivedigital innovation?Which stakeholders are we most effective at influencing?Evaluating M4D’s advocacy achieved, with a heavy emphasis on the contextof our work. By breaking down advocacyefforts into a set of activities, roles andprogress indicators, all M4D programmes canconsistently track progress towards commongoals. This allows us to identify areas of success,pinpoint where improvements are needed, andunderstand how and where we’ve fostered anenvironment that supports innovative, inclusiveand sustainable digital technology. Reflecting on our advocacy processes and activitiesHow does M4D’s effectiveness differ by country? What/where is M4D’s biggest value-add? What activitiesare most effective, most often?What do we do well? Where can we improve?The advocacy framework has three primary objectives: Overview of M4D’s advocacy work and our approachto measuring change Building a modelfor tracking advocacychange Advocacy framework: What do we do? Examples: Sharing gender gap data Data and reporting Working with existing partners Drafting, reviewing and supporting data collection for a partnerConvening Mobile World Congress Bringing together partnersDeveloping working groupsSharing findings Facilitating webinarsMobile Connectivity Index (MCI) workshops Advocacyframework:Who do wework with? Advocacy framework:What contributions do we make? Advocacy framework:Progress markers and metrics for impact Progress markers are benchmarks of change and demonstrate progression towards an outcome. Progress markers should beobservable changes in actions, interactions, relationships, procedures or policies. These also need to be measurable and serveas our metrics of impact. M4D works from a common set of progress markers, developed by each advocacy team. This allowsus to track the progress of our work towards outcome achievement. These are not indicators, and we don’t target against them.We track changes at three levels: Advocacy progress markers:Expect to see Expect to see Data and insights Events Engagement agree to meet, engage in discussions andrespond to emails and calls events government using our messaging tohighlight the importance of digital inclusionand gender gap GSMA’s roundtables and input policy re