5G游戏保障的涡轮家庭游戏-华为和Zain KSA

Sports and entertainment content has become one of the highest-ranking consumerservices, with consumers and fans increasingly eager for interactive and even im-mersive content. Gaming, and eSports specifically as a sub-segment, is seeing stronggrowth in Saudi Arabia. So much so that the Saudi Government is looking to make theKingdom of Saudi Arabia a global hub for gaming and eSports by 2030. In fact, SaudiArabia has prepared a detailed National Gaming and eSports strategy, under whichthe upcoming Qiddiya City will build four dedicated venues for eSports with targetsto attract up to 10 million visitors per year. Saudi Arabia has also launched the eSportsWorld Cup and will host the competition every year from 2024 onwards. This showsthat the Saudi gaming market has huge potential and strong consumer momentum,and players are willing to pay for a better gaming experience. Executive Summary There is a significant number of avid gamers in Saudi Arabia, andthey form an impressive foundation for the upcoming plans toposition the country as a hub. According to statistics, Saudigamers account for 60% of the total population, and 55% of themare willing to pay for games. This results in an annual averagepayment per player of up to $270. To address the above scenarios,Zain KSA uses Network DataAnalysis Function (NWDAF), andhome VPN solutions to meet theneeds of millions of game users.In addition, it employs a dynamicUE Logo to give mobile gamers atangible, interactive experience.Finally, Zain KSA’s goal is tooffer customised services thatencourage these users toupgrade to higher packagesand increase overall ARPU. One of Saudi Arabia’s leadingoperators, Zain KSA, has a largeand rapidly growing base ofgamers. To meet the risingdemand for gaming, Zain KSAhas developed a comprehensiveoffering, with two mainstreamscenarios. Additionally, thecompany has invested indedicated network assurancefor these scenarios to drivemonetisation. high-value users. Delivering thebest gaming experience to thissegment is the primary goalof this scenario. Mobile Game: For mobile game users, Zain KSAplans to provide high performancenetwork services to ensure theycan enjoy a smooth gamingexperience anytime andanywhere. Play Game under FWA: This scenario focuses onproviding users with a high-speedand low latency gamingexperience. Zain KSA aims toleverage its large base of FWAcustomers, all of whom are Challenge New consumer 5G services are necessary for mobile operatorsto monetise their investments into network deployments.However, these make significant demands on network resourceswhich can cause inconsistent or degraded user experiences atinopportune moments. Mobile operators’ need to prioritise userexperience to monetise their 5G investments and increase userstickiness and willingness to pay. In contrast, players without itexperienced sharp increases indelay, and gameplay began tofreeze during congestion. The following figure shows thecomparison of real-time networkdelays in scenarios 1 and 2. eSports is one example of such anevent that attracts large crowdswho share photos, videos and evenlive stream the event, placingsignificant pressure on the networkin that location. It is not enough to improveuser experience and expectbroad-based results. Any enhance-ments must also be communicatedto influence consumer sentiment.That is, users should be notifiedabout improved conditions sothat they explicitly recognisethe change leading to greaterengagement and loyalty.Demand for guaranteedbandwidth is especially high at liveentertainment or sporting events,where attendees place a premiumon capturing and sharing livemoments with their communities. Zain KSA conducted a test withPUBG players under two scenarios:one where users played withoutNWDAF-based network assurance,and another where the assurancewas enabled. When the networkwas congested, latency wassignificantly lower for users withintelligent experience assurance. Solution To provide stable userexperience, the networkneeds to be able tomonitor and measure userexperience and qualityat all times, dynamically.The NWDAF-basedIntelligent Packet Corefrom Huawei combines5G networks withintelligence to enableZain KSA end users toperceive network experiencein real time and ensure anagile experience. It supportsthe Zain KSA game-basedexperience monetisation. For example, a user subscribedto a VIP package can get their UElogo upgraded to “Zain KSA VIP”,or “Zain KSA Ultra 5G”, signalingthat they are receiving anenhanced level of service.The workflow across the networkto enable dynamic UE logos isshown below, for both SA andNSA architectures. use of radio GBR resourcesand maintains schedulingfairness. –Real-time user experienceawareness and on-demanddynamic assurance. –Build models based onhistorical RAN data topredict physical resourceblock (PRB) data over thenext two hours, solve theproblem of RAN trafficstatistics not being reportedin a timely manner, anddetermine whether to enteroverload