印度出境旅游市场研究快照

RESEARCHSNAPSHOT ON THE INDIAN OUTBOUND TRAVEL byMarket Vision Research & Consulting Brussels,June2020ETC Market Intelligence Report RESEARCHSNAPSHOT ON THE INDIAN OUTBOUND TRAVEL MARKET All rights reserved. The contents of this report may be quoted, provided the source is givenaccurately and clearly. Distribution or reproduction in full is permitted for own or internal use only. The designations employed and the presentation of material in this publication do not imply theexpression of any opinions whatsoever on the part of the Executive Unit of the European Travel Datasources: This report includes data from theMinistry of External Affairs and Ministry ofTourism of the Government of India, UN Department of Economic and Social Affairs (UN DESA),International Monetary Fund (IMF), European Travel Commission (ETC), UN World Tourism Published by the European Travel Commission Rue du Marché aux Herbes, 61, 1000 Brussels, BelgiumWebsite:www.etc-corporate.orgEmail:info@visiteurope.com ISBN No:978-92-95107-36-6 This report was compiled and edited by:Market Vision Research & Consulting on behalf of the European Travel Commission (ETC), co- Cover:Indian woman in red saree/sari in the Taj Mahal, Agra,Uttar Pradesh, IndiaImage ID:1480940006Copyright:WitthayaP Table of Contents 1.Introduction..............................................................................................11.1Country overview.....................................................................................................11.2Online resources for further reading...........................................................................4 2.1National economy.....................................................................................................52.2Spendingpower.......................................................................................................6 3.1Regulatory environment of tourism..........................................................................123.1.1Government’s role in travel and tourism...................................................................123.1.2Passports and visa regulations.................................................................................123.1.3Holiday entitlement................................................................................................15 4.The travel trade.......................................................................................17 4.1Structure of the travel trade....................................................................................174.2Online resources for further reading.........................................................................19 5.1Characteristics of outbound trips..............................................................................205.1.1Steep rise in the number of outbound trips from India................................................205.1.2Indian tourists are amongst the highest spenders abroad...........................................205.1.3Europe maintains a stable shareof outbound travel from India....................................215.1.4Central & Eastern and Western Europe lead in the share of Indian visits to Europe........225.2Nature of trips and travellers...................................................................................245.2.1Leisure is main purpose of travel, but multi-purpose travel is rising.............................24 Recommendations on doing business with Indian tourism operators/how 6.1Challenge: Reaching out to a fragmented and varied travel trade................................326.2Challenge: Impact of currency depreciation on destination choices..............................336.3Challenge: Increasing competition from global destinations.........................................346.4Challenge: Visa processesand costs a deterrent to travel to Europe............................35 References...........................................................................................................44 1.Introduction Thissnapshot report provides readers with an overview of India and the Indian tourismmarket and serves as aguidefor European tourism stakeholders looking for information and •Introduction to India•Economicenvironment•Regulatory environment and travel and tourism policies•The travel trade This report also provides recommendations on how to adequately target the travel trade andtravelconsumers(tourists)in the Indian outbound market.Aspects such as marketing At the end of each chapter and at the end of the report, sources for further reading areprovided. Secondary research of publicly available material, including government sources,research reports, economic and market data, policy documents, and credible news articles,were used to create this report.TheMinistry of External Affairs and Ministry of Tourism of the 1.1Countryoverview Located between Myanmar and Pakistan, bordering the Arabian Sea and the Bay of Bengal,India