2025年及以后的游戏趋势：全面的玩家支持策略

GAMING TRENDZ TO WATCHIN 2025 AND BEYOND: Comprehensive playersupport strategies A TrendzOwlexecutive brief It’s been tumultuous times for the video gamesindustry. Nonetheless, the rise of the industrywithin the broader entertainment sector overthe past decades has been remarkable. Infact, one advisory firm opines that “the game In 2025 and beyond,TrendzOwl proposesthree fast-developingthemes in the video Moving Toward a Mobile First, Cloud-Enabled Future The lines between mobile and console experiences areblurring as we accelerate toward a mobile-first, cloud-enabled future—an opportunity horizon of cloud gaming, Connecting with a Human Behind the KeyboardAI-enabled hyper-personalized communication empowers human advisors to respond quickly and effectively to the Employing Human JudgmentA more diverse pool of new and existing friends are connecting through gaming and the industry is focused onenhancing community features and building safer, more TRENDZ SPOTLIGHT Scaling with the CloudAt the same time, cloud gaming continues to scale as Poised for a Rebound In the 2020s, the worldwide games industry has been onquite a ride. According to Newzoo, “The games marketdeclined for the first time in over a decade in 2022.”2Bythe end of 2023, Creative Bloq opined that, “The past12 months have been some of the most tumultuous latency and broadband continue to improve. The cloudallows games (just like software) to be accessed across There’s something else happening as the cloud becomesmore ubiquitous. “The gaming industry is poised for arevolutionary leap forward. The convergence of cutting-edge technologies promises to redefine the gaminglandscape, providing players with immersive experiences Even so, more analysts have been predicting “the videogame industry will see a major rebound in 2025 following Mobile GamingMost analysts agree that mobile gaming is the future of the industry. “Gaming’s growth is driven by mobile’sgrowth — the form factor is over two-thirds of new spendsince 2011 and is now 55% of the total market, up from32%.”7According to some forecasts, “the global mobile “The gaming industry is poisedfor a revolutionary leap forward.The convergence of cutting-edge AI-AUGMENTED SUPPORT Personalized Support with a Human TouchGamers want personalized experiences that cater to individual needs and preferences. As a result, “expect to see AI-driven personalization in games... This not only enhances user engagement but also provides a more dynamic and Meantime, a lot of games require players to create and then manage their own accounts. That could mean managingbilling information, resetting passwords, or recovering lost accounts. In such cases, gamers will often call on theirbuddies or the community for advice. This is a good reminder that a range of contact options serves as a loyaltycatalyst or detractor. According to TP’s most recent Global Insights Survey, customers who are satisfied with the Above all, there’s a growing sense of responsibility in the gaming sector. Everything from cybersecurity to player safetyand addiction will remain concerns, as well as the need for the development of more inclusive Customers who are satisfied withthe contact options available aremore likely to feel valued andconfident in the brand’s abilityto provide support for future WORLDWIDE REGIONAL TRENDZ The United States: A Continuing ShiftIn the United States, the mobile gaming economy is roughly Asia Pacific: From China to SingaporeChina, meanwhile, is similarly formidable in the 40% of gaming spend. And this year’s Consumer ElectronicsShow in Las Vegas (CES 2025) highlighted how the videogames industry continues to move beyond consoles towardthe opportunity horizon of a more diverse gaming ecosys-tem of cloud gaming, Esports, and cross-platform games. gaming world. Note that, “Since 2011, consumervideo game spend in China has grown by $39 billion— roughly a third of global growth (and to 22% of thetotal market).”16But China isn’t alone when it comes Span out across Asia to glimpse the potential forgaming’s future. “The Asia-Pacific gaming marketsize was estimated at $136.5 billion in 2023 and isexpected to grow at a CAGR of 10.9% from 2024to 2030. The Asian gaming market is experiencingrobust growth driven by several key factors thatenhance accessibility, technological advancements, These dynamics should help the U.S. market overcomerecent challenges, such as the April 2021 deprecationof IDFA and the rise of social video. The former allowedadvertisers to identify users based on a unique device ID,while revised app tracking transparency policies enabled Consumer video game spendingin China has grown by $39 billionsince 2011. Three-quarters of gamers acrossgenerations play on more than Europe: Pushing Gaming Culture ForwardAccording to some, Europe’s games ecosystem will play The Middle East: Energized by the YoungIn the Middle East, gaming is energized by a young, an increasingly vital role