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打破循环:回归本源——2026年中国房地产展望

房地产 2026-02-09 - 第一太平戴维斯 玉苑金山
报告封面

Inserttitle hereBreaking the Cycle:Back to BasicsChina PropertyOutlook 2026 Breaking the Cycle China’s real estate market enters 2026 in a state of deep reassessment. Four years of subdued leasing, soft sales absorption,weaker footfall, rising vacancies,cautious capital, and persistent debt strain have pushed every asset class into a defensive posture. The old model—relying on scale, momentum, and risingprices—no longer offers a path forward. What the sector faces today is not simply cyclical weakness, but a structural shift in expectations, business models, and Breaking the cycle requires going back to basics: an unflinching look at what each asset class is fundamentally meant to do,andhow well it currently does it.Offices must re-establish themselves as places that genuinely enhance productivity, collaboration, and tenant partnership—instead of merely offering space.Retail must rediscover community, identity, relevance, and emotional connection, not chase temporary traffic spikes. Logistics must align with the priorities of amodernised, automated, export-resilient industrial economy. Residential must focus on liveability, design quality, operational consistency, and trust. And capital Yet while the short term still demands discipline and realism, China’s long-term opportunity remains intact. The fundamentals—industrial upgrading, innovation inboth hardware and software, domestic consumption potential, supply-chain resilience, national planning, and an enormous internalmarket—give the propertysector a future worth preparing for. What matters in 2026 is ensuring that decisions made under pressure do not undermine tomorrow’s opportunities. Cutting fatwithout cutting muscle. Strengthening management capability. Rebuilding processes, not just budgets. And using this period ofstrain as a rare window to rethink By the numbers Despite weak sentiment, forecasts still point to Chinasustainingsteady growththrough 2026–2027, albeitat a slower pace than the expected 2025 outcome.The profile is more “grind” than “rebound”: stability is The composition of growth is gradually improving.Private consumption is projected to outpaceheadline GDP, supporting continued reweightingtowarddomestic demand, whileindustrialproductionis expected to remain broadly alignedwith overall growth—consistent with the policy focus Policy settings remain supportive in the forecasts.Monetary conditions are expected to stay loose, with low loan prime rates and low bond yields,alongside amodestly firmer RMB versus the USD. At the same time, consensus expectations for 2026–2027 haveticked down in recent months,highlighting that analysts are becoming more cautious Macro Context–“Holding the Line” China’s growth model is being rewritten around resilience and productivity. The challenge for real estate is toadapt to this new order—to move from a sector of acceleration to one of alignment. China’s economy is no longer driven by pace alone; it is being re-engineered by design. The emerginglandscape resembles athree-speed economy—one where thefast laneis powered by industry andtechnology, themiddle lanemoves through a steady but uneven consumer recovery, and theslow lane In the fast lane, China is deployingextraordinary policy supportto strengthen its manufacturing and technological base. The current Five-Year Plan identifies a cluster ofcritical industries—fromsemiconductors and AI to advanced materials, clean energy, and aerospace—as the backbone of nationalsecurity and economic resilience. This dual push forindustrial modernisationandtechnological self- Within this industrial-tech ecosystem, three priorities define the agenda: ▪Modernising traditional industriessuch as machinery, automotive, and chemicals through automation ▪Innovating in emerging sectorsincluding EVs, life sciences, and smart manufacturing. ▪Developing the industries of the future—AI, quantum computing, and green energy systems. The consumer economy sits in the middle lane: stable but constrained. While spending has improved, thestructural reforms required to unleash sustainable consumption remain incomplete. Policy is thereforecoming at consumptionindirectly—through productivity gains, job creation, and the upgrading of Real estate occupies the slow lane. Once a driver of rapid expansion, it now mustreinvent its role—supporting industrial transformation, facilitating new urban functions, and providing housing that aligns with Office sector "Less is more”is a core modernist idea: simplicity,functionality and efficient space use. In China’s 2026 officemarket—falling rents and still-high vacancy—this isincreasingly a commercial strategy, not just a design Landlords and developersshould prioritise integrated,efficient layouts and avoid fragmented planning that wastesspace and duplicates services. Location and amenityecosystems matter more in tenant decisions (some sectorseven use cafédensity as a proxy for business convenience).With the shift from new-build growt