2026年最有价值和最强大的IT服务品牌25强的年度报告（英文版）

2026The annual report on the most valuable and strongest IT services brands AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, we Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselves Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents ForewordDavid Haigh, Chairman & CEO, Brand Finance Sector Overview Valuation AnalysisMost Valuable IT Services Brands 2026Fastest Growing Brand Value (2025-2026): Brand Strength Analysis Brand Spotlights GenpactCaitlin Blewett, Chief Marketing OfficerInfosysSumit Virmani, Chief Marketing Officer Persistent SystemsSandeep Kalra, Executive Director and Chief Executive Officer Tech MahindraPeeyush Dubey, Chief Marketing Officer InsightHow brands can win hearts and minds in the AI eraLorenzo Coruzzi, Valuation Director, Brand Finance Brand Value Ranking (USDm) Methodology Our Services © 2026 All rights reserved. Brand Finance Plc. Global IT Servicessector recordssteady growth in +accenturemaintains its position as the mostvaluable IT Services brand for eighth year running +TCSmaintains second place and achieves AAAbrand strength rating for the first time +Infosysis the fastest-growing IT Services brandover the past 6 years with 15% brand value CAGR +PersistentSystemsis the fastest-growingIT Services brand in 2026 +Genpactemerges as a brand to watch followingAI-led rebrand Foreword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of building Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and the David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in business At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketing As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is ready SectorOverview SectorOverview The IT Services sector enters 2026 in a period ofmeasured stability alongside significant structuralchanges. Following years of market volatility andslowed corporate spending in late 2023 and 2024driven by macroeconomic pressures, the rapid Consequently, the sector has evolved beyondtechnology delivery alone, as it now plays a keyrole in enabling transformation at speed. Brandswhich use AI to improve their own delivery models, In the 2026 IT Services brand ranking, the U.S.retains its leading position, representing more than42% of total brand value across the top 25 brands.India follows in second, accounting for over 36% ofthe table’s total brand value. Both markets recorded While overall sector growth is subdued, with the totalbrand value of the world’s 25 most valuable IT Servicesbrand recording a 2% increase from 2025, leading Although AI has been a top priority for business leaders,it has advanced faster than most organisations’ abilityto operationalise it. As a result, doubts remain about itsreal impact, with a persistent gap between AI’s promiseand the benefits realised in practice. This mismatchhas exposed gaps in governance, talent, and integration Looking ahead, in 2026, the most valuable IT servicesbrands will concentrate on more than technologicalcapability alone. In an AI-d