2025年11月世界旅游晴雨表

(PPT version) Volume 23 · Issue4·November2025Market Intelligence, Policies and CompetitivenessDepartmentWorld Tourism Organization (UN Tourism) Contents 1.Key findings2.International tourist arrivals, January-September 20253.International tourism receipts, 20244.Best-performing destinations and markets, January-September 20255.Economic indicators Internationalarrivals up 5% in first nine months of 2025 Key findings -Over 1.1 billion international tourists (overnight visitors) travelled internationally between Januaryand September 2025, about 50 million more than in 2024, a 5% year-on-year increase. World Tourism BarometerNovember 2025 -Most destinations enjoyed strong travel demanddespite high inflation in tourism services and mixedconsumer confidence due to geopolitical and trade tensions.The third quarter saw a 4% increase inarrivals, reflecting a robust summer season in the Northern Hemisphere. -Europe, the world’s largest destination region, recorded 625million international touristsduring thefirst nine months of 2025,a4% increase from the same period in 2024 and 6% more than in 2019. -Africa recorded10% growthin international arrivals this period, the strongest results by region.TheAmericas saw a 2% increase, with 3% growth in Q1 and Q2 but a 1% drop in Q3 due to smalldeclines in the United States and Canada. -Arrivals in the Middle East increased 2%, exceeding pre-pandemic levels by 33%, the strongestresults relative to 2019. -InAsia and the Pacific arrivals grew 8% this nine-month period, but remained 10%below2019levels,as the region continued to rebound. -Results are in line with our global projection of3% to 5% growth in arrivals for 2025. 1.Key findings2.International tourist arrivals, January-September 20253.International tourism receipts, 20244.Best-performing destinations and markets, January-September 20255.Economic indicators Back to Table of Contents International touristarrivals % Change (year on year)¹ Source: UN Tourism(Data as ofNovember 2025)*Provisional data¹Percentage change is year on year, exceptfor 2021 through 2024 which is relative to 2019. Recovery of internationaltourist arrivals Percentage of 2019 levels Percentage not recoveredPercentage recovered Source: World Tourism Organization (UN Tourism)(Data as of November2025)* Provisional data International touristarrivals, 2025 Monthly & quarterly change (%)* Source: UN Tourism(Data as of November 2025)*Year-on-year change (data is provisional). Internationaltourist arrivalsby region, Jan-Sep 2025* % change Change from2019 (pre-pandemic)Change from 2024 Source: World Tourism Organization (UN Tourism)(Data as of November2025)* Provisional data International touristarrivals (world) millions 2025*202420232022 Source: UN Tourism*Provisional data(Data as ofNovember 2025) Internationaltourist arrivals Millions Source: UN Tourism(Data as ofNovember 2025) International touristarrivals by region % change from 2019 World 2023:-10%2024:+0%Jan-Sep 2025:+3% Americas Source:UN Tourism(Data as of November 2025)Jan-Sep 2025 data are provisional 2023:-9%2024:-1%Jan-Sep 2025:-1% 1.Key findings2.International tourist arrivals, January-September 20253.International tourism receipts, 20244.Best-performing destinations and markets, January-September 20255.Economic indicators Back to Table of Contents Internationaltourist arrivalsand receipts Arrivals (millions)Receipts (USD billions) Source: UN Tourism(Data as ofSeptember2025) ¹Real percent change(in localcurrencies at constant prices). International touristarrivals and receipts Annual% change ArrivalsReceipts (real terms)¹ Source: UN Tourism(Data as of November2025)¹ In local currencies at constant prices. 1.Key findings2.International tourist arrivals, January-September 20253.International tourism receipts, 20244.Best-performing destinations and markets, January-September 20255.Economic indicators Back to Table of Contents Top 20 best-performingdestinationsin Jan-Sep 2025* International tourist arrivals% change vs. 2024 EuropeAsia PacificAmericasAfricaMiddle East Source: UN Tourism(Data as of November2025)* Destinationswhich have reported data forat least January to August 2025. Top 20 best-performingdestinationsin Jan-Sep 2025* International tourist arrivals% change vs. 2019 Source: UN Tourism(Data as of November2025)* Destinationswhich have reported data forat least January to August 2025. Top 20 best-performingdestinations in earningsJan-Sep 2025* International tourism receipts% change vs. 2024¹ EuropeAsia PacificAmericasAfricaMiddle East Source: UN Tourism(Data as of November 2025) * Destinations which have reported data forat least January to August 2025. ¹ Change in local currencies if so reportedby the destination, otherwise in US dollars. Top 20 best-performingdestinations in earningsJan-Sep 2025* International tourism receipts% change vs. 2019¹ Source: UN Tourism(Data as of November 2025) * Destinations which have reporte