ServiceNow 2025年度报告

Washington, D.C. 20549 FORM 10-K Annual Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the fiscal year ended December 31, 2025 OR Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Commission File Number: 001-35580 SERVICENOW,INC. (Exact name of registrant as specified in its charter) 20-2056195(I.R.S. EmployerIdentification Number) Delaware (State or other jurisdiction ofincorporation or organization) ServiceNow, Inc.2225 Lawson LaneSanta Clara, California 95054(408) 501-8550 (Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)Securities registered pursuant to Section 12(b) of the Act: Title of each classTrading SymbolName of each exchange on which registeredCommon stock, par value $0.001 per shareNOWThe New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act:Not applicable Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during thepreceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90days: Yes☒No☐ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes☒No☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revisedfinancial accounting standards provided pursuant to Section 13(a) of the Exchange Act.☐ Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control overfinancial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.☒ If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect thecorrection of an error to previously issued financial statements.☐ Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any ofthe registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b).☐ Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes☐No☒ Based on the closing price of the registrant’s Common Stock on the New York Stock Exchange on the last business day of the registrant’s most recently completedsecond fiscal quarter, June 30, 2025, the aggregate market value of its shares held by non-affiliates was approximately $175.7billion. As of January 23, 2026, there were approximately 1,046 million shares of the registrant’s Common Stock outstanding. DOCUMENTS INCORPORATED BY REFERENCE Portions of the registrant’s definitive proxy statement for its 2026 Annual Meeting of Stockholders (Proxy Statement) to be filed within 120 days of the registrant’s fiscalyear ended December31, 2025, are incorporated by reference in Part III of this Report on Form 10-K. Except with respect to information specifically incorporated byreference in this Form 10-K, the Proxy Statement is not deemed to be filed as part of this Form 10-K. Table of Contents Part I Item 1BusinessItem 1ARisk FactorsItem 1BUnresolved Staff CommentsItem 1CCybersecurityItem 2PropertiesItem 3Legal ProceedingsItem 4Mine Safety Disclosures Part II Item 5Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases ofEquity Securities45Item 6[Reserved]47Item 7Management’s Discussion and Analysis of Financial Condition and Results ofOperations48Item 7AQuantitative and Qualitative Disclosures About Market Risk64Item 8Consolidated Financial Statements and Supplementary Data66Item 9Changes in and Disagreements with Accountants on Accounting and FinancialDisclosure104Item 9AControls and Procedures104Item 9BOther Information105Item 9CDisclosure Regarding Foreign Jurisdictions that Prevent Inspections105 Part III Item 10Item 11Item 12 Directors, Executive Officers and Corporate Governance106Executive Compensation106Security Ownership of Certain Beneficial Owners and Management and Related StockholderMatters106Item 13Certain Relationships and Related Transactions and Director Independence106Item 14Principal Accountant Fees and Services106 Part IV Item 15Item 16 Exhibits and Financial Statement Schedules107Form 10-K Summary107Exhibit Index108Signatures112 Part I Forward-Looking Sta